Distribution of foreign home store giant crazy industry entered the era of war dispute.

<p> rapid expansion of many markets the pace of home like a dense drums, people will always think of those who listened to the flames reaching the sky, princes, and from the scene! .There is no doubt the spring of 2009, "expansion" of the banner has been home, "giants" into the commanding heights of the market in Hangzhou, Hangzhou Gujiao contention in the home situation becoming increasingly severe market competition into the .a smoke filled the Warring States Period! .Storm the unpredictable economic environment, princes populations everywhere in the home market conditions, restructuring, upgrading, integration of home building materials ... ... Hangzhou struggle to survive the industry, because of foreign "predators" of the intervention, it is particularly smoke. .In this feudal hegemony, competing for the world competition, more people are thinking, who should be able to have the last laugh? </ P> <p align="center"> </ p> <p> pattern .Posts distribution of foreign giant crazy </ p> <p> "Hangzhou home industry has entered the Warring States Period! ."Many industry professionals have described the current home building materials market of Hangzhou. .Open the map of Hangzhou, there can be a clear sign of home building materials market in Hangzhou is with the distribution business, Central, Northeast. .Hook village north Meikailong home square, east to the east of Xiaoshan homes, sandwiched mark, Qiutao Road and other sections. .However, since the second half of last year, this pattern has started to change, home market accelerated the pace of expansion in Hangzhou, foreign giants began a frenzied distribution. .</ P> <P> <P> <p> It is said that "Macalline" Following Yifeng shop, Old Pier shop, one in the Jin Mao Building MALL a 20 million square meters of furniture, building materials .supermarkets. .Redstar Jinmao Plaza, soon to be completed, Desheng East Road shopping district is located in Hangzhou in eastern Nga Road intersection with the mouth on the total development size reached 60 million square meters, positioned as a set of Home Place, entertainment, gourmet dining, .cultural movement, and other formats of the home square. .Just Macalline, Hangzhou Hongfeng home at the end of April the city also Xuanliang debut. .</ P> <p> Hangzhou Hongfeng Home City is located in Hangzhou-Anhui Expressway exit point and leave the junction of High Speed Ring, covering 300 acres, with a total construction area of about 50 million square meters, first introduced about 20 million square meters .The home store. .Museum of decorative materials a total of four, with a total construction area of about 10 million square meters, to build high end furniture East first-class hub for the goal. .Another source said, IKEA is also planning the construction of Riverside in the shop. .IKEA is located in the south of Jiangnan Avenue, Binjiang District, Time Avenue, west of the block, an area of 8 million square meters, completed, will become the IKEA store, the hotel office and shopping complex in one of the city buildings. .</ P> <p> local home store to upgrade back </ p> <p> external high-profile presence of any one enterprise, is bound to stir the market overall against the parties, or even fight back. .The face of high-profile presence of many industry leaders, the local home stores have begun to rapid response. .Last April, a new era of home life Square, the first to complete the upgrade, be the first to complete the market transformation of Hangzhou, the home market, the new museum of modern furniture and modern materials, quality shopping center under construction; good good good room in August last year, has operations Mall .up, took over the "new century decorative materials market," made up in wallpaper, curtains, cloth and other gaps; In addition, peace furniture, good good good, old Hangzhou Oriental furniture and other markets that are working to .planning for innovation to improve. .The face of the latest market changes, the original home of local stores have started to use their own strengths, on the basis of the existing hardware infrastructure, strengthen software construction and update integrated marketing concepts, develop new business channels and modes of coping style food market. .Hangzhou, known as head of a large domestic enterprises have been put forward stores to work closely with real estate, home market starting from the upstream industry, and made a strong cooperation with a number of home improvement companies, co-sponsored targeted activities, concentrating on the source and flow of customers .. .</ P> <p> seven major plates share the market </ p> <p> "Bureau of home building materials distribution industry is seeking well-targeted. ."Home building materials industry, senior planner, said Bin Jiang, Hangzhou, furniture, building materials market at present can be used to describe the seven sections. .Each section has its own target groups and market segmentation. .Village in the northwest area of hook to Macalline Yifeng shop decoration market represented a new era of market occupy large areas of the north country. .Among them, the total operating area Macalline Yifeng store up to 10 million square meters, covers more than thirty categories, nearly thousands of goods; new era decorative square area of 200 acres, an area of 7 million square meters of business .. .These two markets simultaneously Macalline old pier store, East China and other ceramic building materials market of home building materials market, echoes, showing encircling formed Hangzhou can not shake the "home CBD", on the northwest side of the passenger flow, " .intercept. " .</ P> <p> Hangzhou in the north of the barrier, stone bridge area, Hangzhou, with a large territory expanded to B & Q, Qianjiang City market curtains, two light decoration market as represented by the formation of home shopping district north of the city, will be .Gongshu market area and surrounding suburbs include them. .Linping Vice City, the southern home is represented. .The total area of 13 million square meters Square South home location of the innate weaknesses to overcome to achieve successful transformation, support from a huge home Linping regional annual consumption, but also radiation Haining, Deqing, Tongxiang and other places. .With the real estate Linping have completed Vice City, southern home market position in the home can not be belittled Linping. .</ P> <p> East is the home district of Hangzhou Qiutao Road building can not help mentioning a street. .Today, Qiutao Road and Fengqi Road have been connected into a home away from the nearest building materials center in Hangzhou, "Cross King Street." .Qiutao Road line, good good good, Oriental furniture, Oriental lamps, the wealthy windows, three new quality cabinets, appliances, and other characteristics of East China market, home building materials stores everywhere, Fengqi Road line, Dongyirisheng Italian German legalism, Germany .Italian cabinets, cabinet Hansen, South hung decorative, acrylic decoration, Lan Ding Washington, courtyard, Brandenburg and other general household Museum, the brand new independent branch stores and the rise of home improvement. .</ P> <p> star plus sky sea dragon decoration Square and the United States Court of Hangzhou quality home, B & Q building materials supermarket, relying on "Qianjiang New City" development opportunities, in connection with the town's old quarter choke ."Cross King Street" on the home market heavyweight or professional get together, business forms complement each other, the core shopping district popular doubt. .</ P> <p> Further east, Xiasha Jiubao area, places Hengda building materials market, Minfa stone crafts market, the stone bridge on the market elegant, decorated the city as the representative of the International Xiasha, where new real estate more .With Macalline Jinmao shop started taking this, spying on the eastern district of motivation is evident. .River South Bank, the sixth space metropolis of 50 million square meters of volume four ranked Qianjiang bank of Qiantang River Bridge, an area of 16 square meters, with 8 major professional theme malls. .Soon after, the minds of consumers in the country has always been a special place in the IKEA store will be settled in Riverside area, business area IKEA store is expected to reach 10 million square meters. .By then, the Metropolitan Exposition occupied four homes east of the bridge entrance, while the IKEA store occupies four bridges, the southwest side of South Avenue Interchange, 60 million square meters of large volumes will constitute a landmark in Hangzhou domestic industry. .</ P> <p> west, by the end of April will be the rise of a home city of Hangzhou Hongfeng, which is located in the busy transport hub of the throat forest location of Hangzhou high-speed, high-speed beltway and other stone's throw away from this. .One with 18 million square meters of furniture, decorative materials store mainly targets not only near the busy staring at the forest, turn Tong, Silver Lake and jiangcun area, and want to with convenient traffic conditions, radiation Lin'an and Fuyang other two .Within hours a large traffic circle in Hangzhou area. .</ P> <p> It is estimated that the area to the west and the old Yuhang birth when a more than 12 billion yuan will be the home consumer market, building materials, home city of Hangzhou Hongfeng goal is this huge market in western China. .</ P> <p> "seven blocks from the formations of view, there are areas for the king's intentions. ."Home City, general manager of Hangzhou Hongfeng Wang Qixing, said home building materials market in Hangzhou, the last day from the last century to early 2008, with one of the major sections of the local tyrants flies home market is very moist. .New era, new, good good good, in Ho, the second light and other local market has been dominated by the old high popularity. .</ P> <p> but Hongfeng, IKEA, Macalline arrival, began to stir the home market, the pattern of Hangzhou, Hangzhou market has been the traditional position of local giants are dangerous. .Especially the second half of 2008 after the financial turmoil blowing, Hangzhou real estate industry contraction, in the lower reaches of the home real estate industry, can not help the property market should follow a cold sneezes. .</ P> <p> trend articles heavily arrives, not sit back and relax </ p> <p> Bay and on the face of numerous home building materials stores, the industry will soon have a debate. .Expansion of building materials stores in this wave of debate over which one is better, the sound optimistic about the increasingly weak. .Investment consultants, according to Hansen home market of Hangzhou, a statistical data show that by 2006, home building materials market in Hangzhou, about 160 Articles about the body, and after two years of expansion, now more than 400 Articles, .That is more than two years in a short period of time, store area more than doubled. .</ P> <p> who declined to be named, said industry analysts, to Hangzhou, the status quo, such a large store area must be oversupply. .Although under the same conditions, the larger stores will no doubt be more professional vitality and competitive advantage, but the size of blindly pursuing the store, does not meet the laws of the market. .The industry said that home is not necessarily the bigger the better stores, large stores outside the heavily arrives is not able to sit back and relax. .The reason is that outside of the store in the expansion, we must come face to face directly with the local domestic market, fierce competition also will be under the profit margin compression. .</ P> <p> Second, the rapid expansion also have to face a shortage of talent. .Maturity model is a business basic, but require a high-level personnel to manage, if the company can not keep talent strategy, rapid expansion will become very passive. .In addition, because the real estate in recent years, the amount of fine decoration on the rise, developers skip the home improvement store, contact the manufacturer directly, which has to a certain extent, the impact of the home-building materials stores. .</ P> <p> then mushroomed first emerged in the face of home building materials market, the business view is like? ."Difficult to predict the future. ."Mr. Chen said a well-known Flooring current pattern of home building materials market, a bit reluctantly:" Every wants to go in, because now no way of knowing what the future market is well run, if a good market operation, but it is not .store, will lose a lot of market share, and each went into, you need a large amount of money, while operating costs to increase. ."</ P> <p> duel arena, who will have the last laugh? .</ P> <p> arena has always been more rain, quenching in the upper reaches of the real estate industry, the stock market crash and the economic environment with many uncertainties in the drag, the 2009, the entire home building industry has also been pushed to the plight of the market fell sharply .. .Lots of competition more stronger, the market is smaller cake, Hangzhou, home building materials market is undergoing an unprecedented test. .Peak in this battle arena duel, who laughs last who is the final winner. .</ P> <p> what kind of home formats in order to win the final right to exist? .Has not been determined. .However, excessive expansion of the store area of the face of the increasingly homogeneous mall location, layout, and operation mode, Hangzhou urgent need for the major domestic markets and upgrade industry model, to try new business methods and competitive strategies to seize or stick to share, adapt .major changes in consumption habits customer base, more critical eye, is an indisputable fact. ."Hangzhou home market of the forms can be divided into six forms. ."Wang Qixing said that a roadside shop is represented by the street, this shop is mostly in the individual-based, engaged in a variety of relatively simple; the second is the traditional booth system, Hangzhou, part of the local market a lot of use this .model; third is commercial street in the city opened two roads special stores, such as Feng Qi Road, Man Along the way, those stores; fourth is an old market segment out by upgraded the professional market, such as the good good .Best of the bathroom hall, etc.; fifth model is a supermarket store, which is now the mainstream, such as B & Q. .The sixth is the home city of a variety of commercial complex, home to a new format in Hangzhou, the most important feature is the addition to its home building materials stores, also gather the entertainment, leisure, catering and other functional spaces. .Such as the planned city of Hangzhou Hongfeng Home diversified complex commercial activities, this new format is the current European and American countries learn from the most advanced model of commercial real estate - "House Bu Sika" (HOPSCA), people .full of imagination and expectation. .</ P> <p> far as I know, not only Hongfeng, entertainment, leisure, catering and other functional spaces, also appears in a new era, Yifeng, Metropolitan Home and other project planning in general the amount of the "preparation of single & rdquo .; on. .Insiders analysis, for residents living in the surrounding or consumers, this emergence of complex commercial activities, both commercial and recreational pedestrian street, shopping center professional, but also increase the interaction between neighborhood commercial. .Residents of surrounding communities can not only meet consumer demand at home, but also both community leisure, entertainment, communication and other functions, within the region will generate strong consumer radiation is a concern. ."The more intense competition, the more benefit to consumers. ."Mr. Liu is preparing such a tragic decoration of home building materials market showed an optimistic attitude. .He believes that competition can make business services more user-friendly, so that consumers get more benefits, but also to businesses and consumers become more rational at the same time ... ... From this level terms, but allow the industry more prosperous, .health. .</ P> <p> both Joy and sorrow, one thing is certain: in the smoke, the Hangzhou home building materials market in the Warring States era has arrived, who on the maneuvers in this territory, who can in this fight .the last laugh, in 2009, perhaps we can learn from the discerned! .</ P>.