Domestic appliance industry sounded the horn again after March distribution TM.

<p> implemented in 9 provinces and cities in nearly 8 months of home appliance trade policy, the end of a long trial, the real everywhere in the country. .Recently, the Ministry of Commerce and other ministries jointly issued three appliance trade promotion of the implementation report on the work of the notice of the scope of trade-issued "military expansion that" since June this year to cover more urban and rural consumption .persons. .15 this month, yet the implementation of home appliance trade of provinces, autonomous regions, municipalities, and cities Municipal People's Government, who meet the set requirements, are eligible to apply. .</ P> <P> <P> <p align="center"> clear industrial policy of the east wind the fog </ p> <p> appliances at Industrial Securities analyst, told reporters when the red, expand the scope of this pilot is rational .. .Sustained national campaign to boost domestic demand, the home appliance industry has been anxious to play a pioneer, home appliances and the trade-through lane in hand, the former developing the rural market, which is fully stimulate consumption demand of urban residents. .</ P> <p> industry believes that China's reform and opening up 30 years ago, the first round of consumer appliances in the peak between 1990 and 2004. .Period from the use of appliances, the first wave of renovation has come the peak, which is the trade-in policy to the country's "right time" advantage. .</ P> <p> and for the entire appliance industry, which will also drive manufacturers to further adjust the production and marketing structure, increase investment in R & D, to give more value-added products. .Survey data show that last year, compared to most businesses in Europe and America will be at least 10% of profits into technology innovation, technological innovation of Chinese enterprises is generally lower than the profit R & D investment to 3% this year is bound to be strengthened. .</ P> <p> "With the economic situation of China's home appliance changes, the gradual saturation of the domestic consumption continue to cool over the same period, while the appreciation of the renminbi is the cost advantage to domestic manufacturers are also increasingly disappear. ."When the red, said this year the Government policy to promote trade-in and home appliances intensified, the main direction of the next two years manufacturers have been very clear: First, enhancing the quality of existing products, to seize the largest market of the future of rural .. .Second, technological innovation, international standards, established brand in the urban market. .</ P> <p> white team led the first air meet good </ p> <p> from last year, Haier, Midea, Hisense, Changhong, Gree and other white giants are actions frequently. .Insiders pointed out that the major white goods appliances Group's assets, integration has been started. .In 2010, the Group will brand its various sub-categories of procurement, research and development, channel and service resources to conduct comprehensive sort. .Force in multiple policies favorable, the white team is expected to benefit first, among which the most obvious air-conditioning. .</ P> <p> forecast that in 2010, refrigerators, washing machines, air-conditioned three white household size will retail increased 16.9% to 179.5 billion yuan, of which 67 billion yuan refrigerators, washing machines 40.5 billion, as high as 720 Air Conditioner .billion. .</ P> <p> According to the United States, Yongle, Dazhong, China Electronic Chamber of Commerce, the Chinese appliance market research group released the joint research, "air conditioner market consumption trends, 2010 report" shows that in the first and second tier cities in the number of consumers to buy appliances ., replacement has accounted for nearly 40%. .Pick up by the Chinese real estate market growth and trade-in policy continued to promote the two factors, air conditioning consumption in 2010 will move up to play a larger role. .The report predicts that the real estate rebound in 2010 due to growth factors will be at least 8.56 million air conditioners need to bring it in all the major manufacturers will be a shot in the arm. .</ P>.