Concentrate made from the general trend of environmental protection small household appliances under the sea of blue.

<p> observers pointed out that with the continuing escalation of consumption structure and increasing the degree of industry regulation, "survival of the fittest" rule of the sword has been polished Zeng light watt light. .Industry experts believe that high quality small appliances brand alone is not enough to successfully resist the rough. .Find a new marketing approach is a strategy for the successful landing under the bright blue ocean journey. .</ P> <p> vast no one can play the market are facing the dilemma of </ p> <p> "rough estimate, in 2010 the value of small household appliance market could more than 350 billion yuan," which is the Nordic home appliances ( .China) Co., Ltd. General Manager Mr. Wang Naxin told reporters in the figures. .But at the same time, he said that practitioners of a very embarrassing phenomenon - such a huge cake, but because of raising the threshold becomes untouched. .</ P> <P> <P> <p> Recently, the statistics from CCID Consulting show that in 2009 the rapid growth of China's small household appliance industry, sales of 398 million units, an increase of 2.1%, sales reached 117.5 billion yuan .yuan, an increase of 6.6%. .This shows that the pursuit of quality of life of people rising, the market prospect is broad. .</ P> <p> but the "2010 China's small household appliance market trends forecast observational study" analysis was obtained, due to the small domestic appliance industry concentration is not high, the brand many and complex, resulting in mostly belong to the small investment, small-scale .production, so the product quality varied mixture of fish and dragons. .Meanwhile, with the convening of the World Climate Conference in Copenhagen, more and more people are concerned about environmental protection issues. .With the ongoing work of energy saving, small household appliances has been neglected in this field has been pushed to the fore. .</ P> <p> since March 1 this year, following air conditioners, refrigerators, washing machines, the small appliances have to add energy efficiency labeling. .Experts point out that the current market products to meet the new standards may be less than 5 percent. .Most small appliances brand, are faced with the re-shuffle or even out of the situation. .</ P> <p align="center"> </ p> <p> "low carbon" has become an important symbol of product strengths and weaknesses </ p> <p> Although the energy efficiency label to raise the threshold number of practitioners, .But the king is satisfied that the new view, which for the small domestic appliance industry, is definitely a must go through the test. .</ P> <p> "in a foreign country and will not have so much energy efficiency is not up to the small appliance business," Wang told reporters the new introduction is satisfied that, as a headquarters in the UK and in Europe, the leading multi-brand management operations .home appliances company, Nordic (nathome) for consumers to choose a product, the primary concern is its energy efficiency and environmental protection. .</ P> <p> the reasons which led to this situation, in addition to the lack of industry awareness of review and self-monitoring, the reporter found that consumers ignore the energy consumption for small household appliances, but also many businesses are still puff every one of the important reasons. .</ P> <p> Recently, the reporter interviewed the store found that the energy consumption for small appliance many people do not know, "There is this necessary? Number of small electric household appliances consume a total of only ah?" Many consumers disagree .. .But the experts, although the small size of small household appliances, but the energy that is not less than the big guys. .It is understood that repeated heating of a fountain, and its power consumption even higher than on a TV, and a rice cooker one day, energy efficient refrigerators energy than bigger. .</ P> <p> Chen Gang, deputy secretary general of China Household Electrical Appliances Association, believes that energy efficiency and low is the main theme of 2010, household electrical appliances is the general trend of energy saving. .Small appliances are large, and some products increased at an alarming rate, yield and growth rate are considerable, and the total energy consumption growth rate can not be ignored. ."For example, we nathome own production of ceramic products, from production, water, to transport, are in strict accordance with the European carbon emission targets small appliances carried out. .Even our packaging is the use of the higher cost of recycled paper, "Wang XX that the depth of compliance with energy efficiency, carbon will become a consumer product in the choice of the most important benchmark. .By that time, the spring is a small appliance industry, has truly come. .</ P> <p> brand focused on the development of the system is the industry trend </ p> <p> rough calculation, small domestic appliances manufacturers about 5000. .With the deepening of the implementation of energy efficiency standards, this figure will be reduced by 5 percent or so. .But at the same time more than one thousand brand competition, clearly not enough to just do stand out in this fight. .To the true market share, practitioners must look for other ways. .And those who try to test the water for the Chinese market, foreign brands, even more so. .</ P> <p> was analyzed in the small household appliance market is currently foreign brands, with a word that means "strong pressure not long snakes." .In Europe there are already many well-known brand into China is like another kind of "strange, Grand View Garden", besieged the inevitable outcome is the dingy out of the market. .</ P> <p> the formation of this situation, industry experts think the most important reason is that they do not have the status of the Chinese market to make the right judgments. .The current domestic market, the remnants of many does not have design capabilities, but rely on plagiarism in the "used" mode of operation of the survival of small factories. .As ordinary consumers, obviously not a good judge of which the authenticity of the result, "Li Gui," transformed instead of "Li Kui", became heroes in the hearts of everyone. .</ P> <p> this regard, the new king is satisfied that, if these single centralized system for managing the brand, and then gather together into a unified brand with publicity and promotion, while the profits for distribution, that effect is clearly stronger than alone .a lot. ."For example, a used-state enterprises, may be a perfect copy, the two product ideas. .But when a dozen or even dozens of independent brand design and creative ability to focus in front of consumers, and that this sensory stimulation, is absolutely pure can not be achieved by imitating the "new king is satisfied that such extension model ., is the rapid opening of China's small household appliance market a bright shortcut. .</ P> <p> appliances such as northern Europe, as an international brand dedicated to helping the least cost investment to enter the Chinese market, the unique equipment team, through brand licensing agreements, the international brand customers can rest assured that its brand and products will be sold .to target and communicate to its consumer family, so that both consumers and businesses satisfaction. .In addition, this agreement will have on customer loyalty Nordic appliances. .In a typical brand licensing agreement, Nordic Electric will be responsible for channel development, brand marketing, marketing services, designed to meet the local market products. .When the licensing agreement expires, the customer can choose to take over the operation of their own brand of self-renewal and the Nordic Chinese market or electrical licensing agreement, so as to achieve win-win situation. .</ P> <p> Although the first person to eat crab, always risking a lot. .However, as the representative of the Nordic appliances centralized system to promote the brand concept, it seems that it is hard to find small appliance industry blue ocean strategy for the next one. .</ P>.