This year, Hitachi will celebrate the centennial anniversary of the important moments. However, as the foundation of Hitachi venture industry at the beginning, home appliance business in recent years, whether it be entrepreneurship career of the domestic market of Japan, or in the huge Chinese growth space, or devoted layout of global markets, performance and the performance of many Hitachi's senators by embarrassment.
A disclose foreign household electrical appliance enterprises, in recent years, Hitachi household appliance market has always been "only heard, but its people", in air conditioning, TV, refrigerator, washing machine, and so on, and some have already taken the initiative to exit, or struggling firm, and its production plant in China has also become the supplier of the overseas market. Do not hesitate to say that in recent years in China's violent home appliances market competition, the punishment is not only no Hitachi's ability to participate in market competition, preemption, and will be forced to share to the base of the edge, passive and wait for the market opportunity that really let pity. Chinese home appliances Marketing Committee Vice President of Hong Shi bin so evaluation.
In recent years, with many foreign-funded enterprises in China's home appliance market spiraling compared Hitachi household appliance business in China market, a few of the "decline". Whether in China, air conditioning, refrigerator, washing machine and other traditional white market, or in emerging markets such as flat panel TVs, Hitachi has become a market "onlooker" not only does not provide full participation in the competition for market share, also face survival space was forced to retreat after extrusion.
It is understood that, while not formally announced that Hitachi, exit China plate market, but now the mainstream in many domestic sales channels, have not see Hitachi color TV. Flat-panel TV in Hitachi Chinese Web sites, the latest of a news update for December 16, 2008. Similarly, domestic air conditioning market since last year's frequency of fast form, beautiful, gree and other Chinese enterprises have been exerting force converter market, although with inverter technology advantages, but ultimately can only be reduced to a Hitachi inverter air conditioner market onlooker, closer to the Shanghai region market. Hitachi's refrigerators, washing machines in the Chinese market is difficult to trace.
An industry observers have pointed out, Hitachi household appliance business recession there are a lot of internal rebellion, but the key reason is that Hitachi is not in accordance with the laws. Hitachi in China's home appliance business ventures with China, but in the business development process, the two parties ' mutual clamp, do not believe that consideration is not a market which is the internal fighting. Inexplicably, Hitachi household appliances as established by the Japan manufacturer, the technical aspects in the home appliance has a large number of leading technology, but in the Chinese market, but I don't see these advanced techniques of good products. Hitachi household appliance business owners though Castle tribute repeatedly expressed to Hitachi's technological advantage into a competitive advantage in the marketplace, but because of the lack of good products-fist for the China market.
Although there is no good product into China, but Hitachi household appliance market prices has been ranked as high, never participate in the market price promotions, nor the market to expand various promotional activities. A Shanghai Hitachi electrical appliances company staff revealed that, although our inverter air conditioner sales, but because the market price is high, the profit is good.
A foreign air conditioning sales of the brand, is reflected in the inverter air conditioner, Hitachi's technology is a leading, but Hitachi in China of inverter air conditioner is the most simple, a lot of nice features, but best selling very expensive price. Consumers shop around to find the problem, and instead choose Daikin or Mitsubishi Motors inverter air conditioner.
The industry observers have noted that Hitachi to enter the Chinese market for many years, thinking there is a big problem. Not seeking to maximize the size of the market, only the pursuit of profit maximization of the market. Qingshan tribute has been stressed importance should be attached to the Chinese market, to technical advantage of market opportunities, but they are not willing to be Japan's advanced technology and products to China, but privately on sale through high-margin, it will get the Chinese market into a cash machine "profit." On the contrary, Hitachi for China's return is surprising: 2008, Hitachi was once thought to be Shanghai factory moved to lower operational costs, after encountering Wuhu plant employees to oppose and even strike. Many first-line of production staff have suggested to the media that Hitachi venture factory monthly wages but $ 1100. Last year, Hitachi sold to Chinese enterprises plasma screen production line, denounce the plasma TV, its withdrawal from the beginning of last year's main sales market, but its sales of plasma TVs are the Chinese vendors, and a plasma screen is damaged, that consumers of maintenance is problematic.
Before Hitachi Chief Representative, China letter line Ono, said that the media's focus on business focused on lifts, construction machinery and automatic deposit cash machine and so on, and for household appliances in China, market trends, big bad attitude did not disclose.
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