Weapon into the short board home has been transmitted from the impact of "Soviet" city channel.

<p> Recently, the Chinese Academy of Social Sciences released a "Business Blue Book" project, the home will be transmitted from 400 billion in 2009 on the basis of sales to double in 2010, purchased the home network will exceed 800 billion of total .and become a commercial hot spot in 2010. .</ P> <P> <P> <p> but due to the popularity of the network, distribution, consumption habits and other hard conditions, home purchase power is still concentrated in the major consumer groups, primary and secondary domestic market, especially in a .market, "80,90" and a small number of age "70" post. ."2009 home study report transmitted from consumer surveys," also shows that the for Beijing, Shanghai and Guangzhou three consumer groups transmitted from home survey, home network recognized in the major cities of consumers purchased more than 9 percent. .</ P> <p> the cities of long-term entrenched Gome, Suning and other home appliance retail giant impact will be enormous, the city compete for warrior from the United States, Suning then grab business from traditional department stores in general, home channel transmitted from .you will be from the "Soviet" two giant mouth snatch, competition is fierce, the market has threatened war. .</ P> <p> old weapon into today's short board </ p> <p> the past, large-scale procurement brought low prices, was the Gome and Suning have the most handy tool for rattling in the goals, but also to attract .the majority of consumers, "gold standard." .Now the face of Jingdong, Century home network channels transmitted from the emerging interest in home, the former has become today's biggest weapon short board. .</ P> <p> reporter learned that, despite the channel network home appliances purchase price Gome, Suning, about 5% higher prices, but because there is no physical chain stores rent costs, human, promotion and logistics costs are also low relative ., the final product is generally lower than the retail price of Gome, Suning, and still make a profit. .</ P> <p> reporters in a random survey found that the two supermarkets, an air-conditioned Oaks 1.5 Wall States United States retail price 2498 yuan, while in this same type of air conditioning Jingdong Mall sold for just 2098 .dollars. .And another country the United States offer air-conditioned Oaks than Jingdong Mall nearly 300. .The price gap also exists in the color TV and refrigerator products: a Konka 32-inch flat-panel TV States United States offer for 3998 yuan, and Jingdong Mall price is only 3,499 yuan, a difference of nearly 500 million; another country the United States selling .Hisense refrigerator sales price of 2,699 yuan and 200 yuan in cash back coupons, but this has been very favorable prices in the face of the channel network appliances pale, because this city of the refrigerator appliance Taobao price of only 1999 yuan. .Network Appliance channel not only in air-conditioning, refrigerator, color TV and other large appliances into a price advantage in the microwave oven, soybean milk and other small kitchen appliances field advantage is more apparent. .Glanz C3 electronic oven of a country the United States price is 1299 yuan, while in the century, the same model microwave appliances online for only 1080 yuan; another electronic oven of the States United States Glanz Q3 price is 1,000 yuan, while outstanding in the famous B2B website .Online, this microwave offer 888 yuan. .For these prices around 1,000 yuan in terms of small appliances, or two hundred dollars or so price difference is sufficient consumer choice. .</ P> <p> this, the small appliance industry, told reporters Hong Shibin Venture person, usually of small home appliances brand in the threshold of the two major chain stores is very high, with all kinds of items add up to about 40% -50%. .This means that a price of 500 yuan in the microwave, if Suning, Gome will certainly be expensive to buy about 200 yuan, which is the extra cost of the various names used to pay store promotional fees, booth fees and charges reported widely .and so on. .</ P> <p> "2009 transmitted from the first half of consumer surveys at home study" shows that in 2009, 80% of consumers believe online shopping online shopping cheaper, 54% of consumers from the Gome and Suning, .large and medium traditional channels such as channels for the transfer to the network appliances. .The journalists in a report entitled "States United States Guangzhou, market research report" to see the original as Gome and Suning encroaching weapon's "ultra-low prices," satisfaction in the survey only 40%, is experiencing .crisis of confidence from consumers. .</ P> <p> companies into channel key point contest </ p> <p> present, Jingdong Mall 300% annual rate of growth, and developed to achieve 100 billion in 2010 sales target. .Jingdong Liu Qiang East Mall CEO said that "cooperation with the Jingdong Mall has reached 80% of appliance manufacturers, and the average profit increase of 3% -7%, the attractiveness of this platform for the manufacturers is huge." .</ P> <p> But in fact, electronics companies are in a state of contradiction. ."On one hand everyone wants to grab a slice of this emerging channel, afraid it will impact on the other hand, the traditional sales channels," a well-known home appliance business channel manager, told reporters: "manufacturers will not Jingdong .United States into an online, not to the right of the market price to an e-commerce companies, enterprises or to shop as an effective complement to the store to expand sales channels. ."</ P> <p> visible, Suning manufacturers to bring their pains of unilateral hegemony has not completely dissipated, the manufacturers of network channel development is hated love. .As of the end of 2009, the cooperative enterprises in Jingdong Mall, the rise to the only home appliance manufacturer Haier Group and U.S. level, and the rest are to cooperate to branch level. .</ P> <p> At this point, the attitude of the upstream vendors of online and offline channels, as this battle of the key points: on the one hand the network channels and manufacturers want a more in-depth cooperation in order to obtain a more affordable purchase price, in the .greater suppression of physical channels; the other hand, Gome, Suning, and other mainstream channels, appliance manufacturers are continuing to put pressure on manufacturers to marginalize the network channels. .For a time, the channel battle a shop, physical channels, three vendors to achieve maximum self-interest in a game. .</ P> <p> winner is not known </ p> <p> Press investigation has learned that although the network channels, more price advantage, but in the after-sales service, logistics and distribution are still less Gome, Suning, etc. .physical channels. .</ P> <p> States United States with a commitment to air-conditioned Oaks "Ten years warranty", and Jingdong Mall is only 6 years. .At the same time, there is no self-built logistics and distribution system and the physical store, but also the development of home purchase ceiling grid. .Currently, many online store selling home appliances, household electrical appliance enterprises are relying on agents and distributors of traditional distribution system to complete the delivery and installation of products. .</ P> <p> Data shows that nearly 4 percent of consumers purchase and distribution services for the home network are not satisfied. .According to statistics, the first 11 months of 2009, only 315 consumer complaints it received a net consumer complaints about Jingdong Mall around 1500. .And Gome, Suning, and other traditional channels, the service system is quite mature, and comprehensive after-sales, professional logistics, huge brand influence, which became an important reason for consumers to choose them. .</ P> <p> can be seen, the emerging network appliances channels and traditional channels of mainstream appliances to the city as the center is a war of no smoke, but to look at the current situation, who the winner is unknown, but the newspaper .will continue to monitor reports. .</ P>.