Home appliances sales up by 3 times to stimulate consumer-driven business performance.

<p> reporter Liu, l </ p> <p> According to Commerce Department statistics show that in the first half, total sales of home appliances nationwide 32,518,000 units, achieved sales of 67.8 billion, respectively, than the same period last year .increased 2.4 times and 3.2 times, and sales of 64.7 billion yuan more than last year's level. .Which, in June 2010, the national home appliance product sales 5,931,000 units, achieved sales of 13.46 billion yuan over the previous year increased by 1 and 1.5 times. .</ P> <P> <P> <p> home appliances and other policies in the promotion of rural household appliances market will usher in a new round of breakout. .More and more home appliances business marketing focus will be placed on the rural market, which has become the main way to increase home appliance industry. .</ P> <p> stimulate demand for home appliances potential </ p> <p> According to "China Enterprise News" reported that the promotion of policies such as home appliances, the next few years to "third and fourth level in coastal areas .market, the inland areas secondary and tertiary markets, "as the mainstay of rural household appliance market, will usher in a new round of breakout. .The next 10 years or longer, the Chinese appliance market competition overall shift from rural cities, or even a "rural conduction cities," New product development trends. .</ P> <p> household electrical appliance enterprises at home and abroad market for future business opportunities and rural development, has reached a high degree of consensus that is sure to go to the rural market, we must develop specialty products for the rural market, promotional tools and services ., we must seize the distribution in the rural areas account for 8 percent market share, regional appliance chain network resources, to establish the depth of the strategic partnership. .Sony, Sharp, Samsung, Daikin, represented by foreign-funded enterprises have been launched for the rural market, product development and market expansion plans. .Of a large number of Chinese household electrical appliance enterprises, its rural expansion plans as early as 10 years ago opened one after another, but since last year in home appliances such as the stimulation of policy, household electrical appliance enterprises before their expansion plans in rural areas from the "regional pilot ., partial test the water, periodically promotion "to a" national, scale, long-term development plan. " .</ P> <p> Department of Commerce estimated that only a policy of home appliances, it will pull 900 billion yuan in the four years the rural market consumption. .The industry estimates, if the policy anchored home appliances, home appliance market in the next 10 years, the overall capacity of rural areas will be calculated trillion. .</ P> <p> household appliances to run in good shape </ p> <p> the second quarter of this year, home appliance industry in a normal, stable operating state, the industry there have been positive changes in some indicators, the sub-sectors continued to increase production and sales, business .improved profitability. .Home appliances, the positive effects of TM and other policies to further show, the sound operation of home appliance industry has played an important role. .</ P> <p> by the household appliances industry prosperity index in the report shows that the second quarter of 2010, by the appliance industry in the climate index was 100.3 points, up 0.5 points sequentially over the previous year increased by 3. .9. .</ P> <p> "the first half of the overall operation of home appliances in good condition. .Home appliance industry in a quarter of 'good start', based on the indicators in the second quarter the industry maintained a rapid growth, the industry momentum is gratifying. ."Jiang Feng China Household Electrical Appliances Association believes that the sentiment index by changes in household appliances industry, more accurately reflects the overall trend of running household appliances industry, industry development, the actual situation. .</ P> <p> According to statistics, during the first half of this year, domestic air-conditioning production increased 38.60%, total sales reached 21.13 million units; refrigerator production increased by 29.30%, total sales reached 13.36 million units; washing machine production increased .growth of 37.90%, total sales reached 7.68 million units. .Black main products on the rise of television production and sales trend, and its production increased by 20.20%. .LCD TV in particular, cumulative sales reached 13.46 million units, up 52.90%. .Since 2009, benefit from policies to promote the LCD TV market quickly spread to the Class 3,4, and its sales to grow substantially. .As a result, domestic brands in the market channel edge 3,4 level gradually appear. .</ P> <p> thickening of home appliances business performance </ p> <p> recently, home appliances listed companies have issued notices can be described as shining points in the first half results: Meiling net profit rose about 591.22 .%; the U.S. electrical net profit grew 50-100%; Little Swan net profit rose 100-150%; Suning Appliance, the first half of this year more than 2.638 billion operating profit, an increase of 54.97%, attributable .shareholders of listed companies net profit rose 56.08%. .</ P> <p> "major home appliance industry benefits from a proactive fiscal policy effects. ."Jiang Feng said that to cope with the international financial crisis, national efforts to expand domestic demand, has introduced home appliances, home appliances and a series of trade-supportive policies on the initiation of the rural market, the city activated the high-end market, the promotion of energy-saving products .powerful. .This year, the policy has been further improved active policy continues to show, promote the formation of appliance sales booming situation. .</ P>.