The online retail giant development effort among the Canadian line sales of home appliances under the mainstream online shopping.

<p> Today, online shopping as a new way to buy home appliances. .To this end, the United States, Suning Appliance Chain giant development effort to a variety of ways e-commerce market in order to seize the opportunity. .The future, the net purchase or sales of home appliances among the mainstream channels </ p> <p> reporter Rong Tang Xiu </ p> <p> recently caught rumors of the acquisition of Century Electric Web giant Gome chain of five-year strategic planning initial public .The core measure, the store operation into a commodity business and network development around the benefits of both with a single store. .Gome Chairman of the Board Chen claimed, in 2014, the United States will achieve 15.0 billion e-commerce scale online shopping market share of 15%. .</ P> <P> <P> <p> held in 2010 in the following PC Industry Development Summit Forum of China, and Suning Appliance has announced its four strategic initiatives, plans to "Suning easy to purchase" into the largest .The 3C online shopping platform. .</ P> <p> dished out two competing home appliance chain giant's "olive branch" to further illuminate the road ahead transmitted from home. .</ P> <p> space by squeezing the traditional channels </ p> <p> "to the United States, Suning see the price, online store orders," many consumers has become the voice of experience, but also .as Gome, Suning, and other traditional channels of commercial heart of the "pain." .</ P> <p> prices consumers shopping through the network channels, the focus of most attention. .Century Electric Network's "home network share the first half of 2010 Consumer Survey Report" shows that National Grid share my online shopping experience user satisfaction high, nearly 9 percent of online consumers to buy appliances approved. .Net purchase price is lower than the traditional 10% -15% of stores advantages of online shopping is the main consumer choice factors. .</ P> <p> According to the "Nanfang Daily" reported, including Jingdong Mall and other home purchase price grid Gome and Suning stores are cheap entities 5-10 percentage points. .It was such a low-cost strategies, such as home network share Jingdong enterprises to rapidly gather popularity. .</ P> <p> statistics show that online home appliance store across the country has more than 1,000. .Earlier this year, with "as long as the United States to sell goods Suning Guo, Taobao Circuit City are selling" as the slogan formally launched Taobao electrical store. .Now, it can not be ignored. .Last week, Taobao announced terms, at Circuit City Taobao turnover of 2,000 million. .According to Gome's sales of 16 million single-store standards, Taobao is the equivalent of 125 countries on the U.S. store sales. .</ P> <p> addition, Gome, Suning, and other traditional advantages of the channel is no longer the policy. .In 2009, Gome, Suning benefit from the appliance, "trade", the equivalent product for a 10% spread. .Subsequently, in November 2009, the domestic well-known network appliances online store that is the successful bidder for the new eggs, home appliances, "trade" sales business. .July 15, 2010, Jingdong Mall, Amazon finally got his wish to become the first sales and recovery of the "double winning" e-commerce business. .Egg net just as the new "trade" sales enterprises have different, Jingdong, excellence does not require recycling of home appliances and other successful enterprises can independently accomplish the appliance, "trade" package .process. .</ P> <p> view of this, the price advantage of the policy have lost their traditional channels, the market experienced a large degree of compression. .The development of e-commerce is an irreversible trend, Gome, Suning, and other traditional channel "does not transition succeed." .</ P> <p> "line + line" seize the high ground </ p> <p> 2009 年 8 months, Suning wake of a new generation of B2C Online Shopping Mall - "Su Ning Tesco .. " .February 1, 2010, to independent procurement, independent sales, share the characteristics of logistics services, "Su Ning, Tesco," formally launched, which marked the official hand Suning B2C e-commerce field. .</ P> <p> Suning Appliance, with its large physical network as a background, poured into the B2C market, in order to multi-channel development. .The industry believes that "Suning Appliance Suning Tesco will become another gateway to the brand." .</ P> <p> Suning organized in 2010 China Development Forum on the PC industry, Suning Appliance announced its four strategic initiatives. .Which, in the network construction, Suning is expected to nearly 2,000 within three years of the store size, also plans to "Suning Tesco" playing the China 3C's largest online shopping platform. .</ P> <p> Similarly, the acquisition of its largest rival Gome Electrical Appliance Network century, rumors also recently upgraded. .Rumors, the United States denounced the 30 million yuan to acquire 70% stake in Century electrical network. .</ P> <p> 6 24, United States Chairman of the Board Chen in Shanghai, the company announced a strategic plan the next five years. .Chen said the first time, the United States plans to maintain 15% annual sales growth, as of 2014, the effective number will reach 2,000 stores, the sales scale of 1,800 billion. .</ P> <p> Speaking in full swing when transmitted from the home, Chen said that Gome in the original e-commerce platform, re-planning of a new development model, the United States for new e-business will focus on youth groups .characteristics of goods, and market penetration of the second and third grade, 3C products, e-commerce will become the core of United States goods. .Five-year plan in the United States, e-commerce will achieve the scale of 15 billion yuan, accounting for online shopping market size by 15%. .</ P> <p> Gome and Suning Appliance Chain these two giants "line + line" multi-channel advance, to seize the high ground of the future of online shopping market competition, the heart all too clear. .</ P> <p> sales of home appliances online shopping among the mainstream consumer? .</ P> <p> Although the family is still transmitted from the primary stage in the development of the industry in the short term is difficult to break the Gome and Suning Appliance's monopoly status, but has demonstrated great potential. .</ P> <p> data show that in 2008 home sales network of about 200 billion purchase in 2009, already 400 million. .One of the top five global market research firm GFK is expected in 2010, it will be close to 800 billion. .Chinese Academy of Social Sciences published "Business Blue Book" is also expected in 2010, the share of total power at home than doubled in 2009, will exceed 800 billion. .</ P> <p> appliance sales in the traditional situation in an increasingly competitive field, the online store is a vast number of home appliances manufacturers, distributors, retailers, sales of the next blue ocean..陆刃波 China Electronic Commerce Association Deputy Secretary-General believes that with the popularity of e-commerce development, 3C family will continue to share power among the consumer mainstream camp. .</ P> <p> B2C home network will share among the appliances, especially the mainstream shopping channels. .Attractive market prospects, so that Gome, Suning, and other traditional channel have force, intended to compete in e-commerce platform; has a strong background in the home appliance industry, manufacturers also have use of their advantages, began to purchase large-scale network marketing medium. .</ P> <p>, of course, the share of domestic home network market is facing some difficulties. .GFK China, Zhao Xinyu, managing director pointed out that China's household electrical appliance industry appears on the scale of B2C businesses, the bottleneck will be facing at least purchasing management, logistics services, bottlenecks, service bottleneck, the bottleneck four issues profit model. .In addition, according to Wang Zhi, CEO century full of electrical appliances, home appliances online shopping since before the formation of an atmosphere in recent years, the advantages of online shopping home appliances to consumers remains to be done to further penetrate and strengthen. .</ P> <p> Not only that, as a representative of the traditional channel Gome and Suning, their e-commerce platform also must balance the advantages of online and physical stores cheap price between the conflict. .</ P>.