After the introduction of appliances provides the first case the recall recall mixed Panasonic.

<p> Southern Rural News reported Aug. 12: Great brand, quantity, first recall the problem constitutes a Panasonic refrigerator recall the key word. .</ P> <P> <P> <p> However, the sale can not dial the phone so that consumers asking this question. .Panasonic's recall of the industry initiatives have also applauded and criticized: a responsible, or from the consequences of food quality, but off for a time different opinions. .</ P> <p> user </ p> <p> sale hotline unable to connect </ p> <p> Dongguan, Miss Liu recently bought a Panasonic refrigerator, recall that immediately after the call for a sale ., but it has been able to get through. .</ P> <p> refrigerator many Panasonic users and Miss Liu has the same experience. .August 4 Matsushita issued a notice on its Web site, announced the recall of some models of the implementation of the refrigerator, two refrigerators and said this opened the admissibility of the user service line repair (see the newspaper on August 5 14th Edition ..) .However, when consumers call the hotline worried Shique still can not connected. .Southern Rural News reporters have repeatedly call the service hotline, but not busy, is prompted to "all the attendant busy, please dial later." .</ P> <p> many consumers feel so helpless for this: "could not get through, the number of recall was so big, when will my turn to home maintenance. ."And in the absence of maintenance before the problem of whether the refrigerator is even more annoying to disable. .</ P> <p> 8 10 May, the identity of the reporter to the user consulted the maintenance department of Guangzhou Panasonic refrigerator, telephone connected, the other responded that if it is not failure, (refrigerator) can continue to use, factory recall and repair .approach is only a "just in case." .The staff patiently explained, the user can advance registration, maintenance department to schedule maintenance, but because too many users, it may take a day or two to come. .</ P> <p> market </ p> <p> issue has been under the refrigerator cabinet </ p> <p> then, the market is still the problem Panasonic refrigerator sales? .7 to 8 August, the South part of the rural newspaper reporter visited the home appliance stores. .</ P> <p> county in the Anglo-German stores in the United States, saw a variety of Panasonic camera body of the refrigerator are labeled "not in stock" logo, told reporters that the doubts, the salesman explained that the factory owners to .recovery (question type refrigerators), "(Panasonic refrigerator) is having some problems, choose something else," says a frustrated salesman slightly. ."Local" store appliance salesman Gimhae also said Panasonic has no problem selling the refrigerator. .</ P> <p> Qingyuan City States United States and Japan and the U.S. home appliance shopping centers, similar to a salesman even said, "does not mean that national brands do not recall no problem." .</ P> <p> Subsequently, the reporter went to Shilong Town, Qingyuan, Huang Hua in a bit of home appliance stores the size of the original area has been put on Panasonic refrigerator's freezer for other brands, Panasonic recall the responsible person who .positive attitude, "recalled that a responsible manufacturer, focusing on quality and after sales." .</ P> <p> Panasonic brand products as well iron dealers without fear the impact of the recall, "I sell more than a decade Panasonic, sales have been good, my home TV, air conditioners, washing machines, hair dryer, etc. .are Panasonic, are also no problem, I have confidence in it. ."</ P> <p> industry </ p> <p> recall actions are applauded and criticized </ p> <p> The Panasonic refrigerator recall, since the beginning of last month, the State Administration of Quality Supervision issued ."household product recall regulations (draft)" (hereinafter referred to as "Regulations") after the first domestic appliance recall. .Although the "rule" has not officially fall, but this is generally regarded as a standardized test the water environment. .</ P> <p> recall the attitude of the industry clear-cut stand on the Panasonic. .</ P> <p> CHIGO Public Relations Minister Huang Hua told the rural South through newspaper interview, said he was not concerned about this, but he supported the recall and that this appliance is a trend, but as a new thing, .in the implementation of the various problems arising in the course is understandable. .As big business should be a positive view of the state has adopted a new policy, a positive response. .</ P> <p> course, like there are bombs, and contrary to this view, the recall will have a negative impact on corporate image. .Moreover, "require" after the implementation of the products in question have been recalled is their obligation. .</ P> <p> Luo Qingqi appears in the appliance industry experts, veteran of Japan's Matsushita Electric Company, the occurrence of such a thing, the Chinese consumers of (psychological) impact could be enormous, the other for the same product or brand .have a negative impact. .In his view, appliance recall is a system of compensation as a responsible corporate, it should return to the industrial system on improving quality, there is no problem if the product will not recall. .</ P> <p> busy due to recall the occasion of Panasonic and other brand sales staff has opportunity to "adding insult to injury." .Some said, "Siemens to buy it, the German owned, Matsushita joint venture than a good technology," some said, "buy it made in China, the so-called joint venture, it is actually produced in China." .</ P> <p> Statistics show that domestic brands more obvious advantages of the refrigerator market. .The PRC, the data show that the first quarter of 2010, domestic brands accounted for 77.37% of the retail share. .The second quarter of this year, Haier's retail share of 25% tied for first place, few foreign brands Siemens nearly half (12.7%) in second place. .Panasonic at the middle position, only 3.4%, behind LG, Samsung after. .It should be noted that the retail share from Panasonic this year has decreased: in the fourth quarter was 4.5%, 4.2% in the first quarter of this year. .</ P> <p> mediocre results with the fierce market competition, the catalyst in the recall, the situation of the area of Panasonic in the refrigerator may be increasingly difficult. .</ P> <p> ■ reporter's notes </ p> <p> to apologize but also to action </ p> <p> 8 月 10 afternoon, Panasonic, Osaka City, chairman of China Toshiro released six days after the recall notice, .Panasonic refrigerator recall the first time the issue and call the hotline and other issues is difficult to apologize to Chinese consumers. .Toshiro Sakamoto said the city did not expect so many phone consultation, followed by Matsushita will increase the recall of telephone lines. .</ P> <p> Panasonic apology, seems to be caused by the recall of "secondary disasters." .After the original "practice" and "theory" of education (referring to Toyota before, HP and appliance recall recall the introduction of the draft regulations), Chinese consumers have been no stranger to the recall, and many people can .positive view; originally issued the recall, the relevant user registration according to the way businesses it wants to repair, however, was interrupted for a long time could not get through the phone service for consumers to enjoy a matter of course, but also led to the recall of public faith Panasonic .questioned. .</ P> <p> matter has now, there is applause but also booed, but it is undeniable that recalls the negative impact on the Panasonic has occurred. .As a consumer, then want to see is, Panasonic to devise a more comprehensive response to the crisis, in addition to receive consumer counseling, proper arrangements for home repair, but also to find ways to restore the loss of consumer confidence; not only to .compensation, but also to recall the whole story candidly to address public concerns. .</ P> <p> for domestic brands, Panasonic today is not the embarrassment of a busy, and then from the Panasonic Toyota to HP, the enterprise was pushed by a step by step: Recall - dissatisfied - an apology. .Guide for the future. .Repeated recalls of products worthy of the quality of corporate management and implementation of the plan to reflect the recall. .</ P>.