Variable increase in the second half of household electrical appliance market will slow growth or.

<p> into the post-crisis era in the Chinese home appliance industry, continues to show good growth momentum. .First months of 2010, whether domestic or export market, refrigerators, air conditioners, washing machines and color TV and other major home appliances are showing rapid growth. .However, in the July 8, 2010, at the "2010 China Industrial Development Forum home appliances", the "consumer demand in the second half of Chinese home appliances market to decline about 8%", "export growth over the second half of household appliances .significant slowdown in the first half, "and other viewpoints that may seem smooth appliances consumer market in the second half or will exist variables. .</ P> <P> <P> <p> benefit policies, domestic sales growth </ p> <p> Chinese home appliances market in the second half of 2009 out of the doldrums, into the recovery channel, the first half of 2010, still continued good momentum. .Orville Consulting (AVC) released data show that the first half of 2010, achieved sales of 75.7 billion color TV, up 40%; refrigerator sales 40.1 billion, an increase of 33%; air conditioning sales 36 billion yuan, up 16%; .washing machine sales of 20.8 billion yuan, an increase of 29%. .Four home appliances sales total 172.7 billion yuan, an increase of 31%. .Han Yu, research director at consulting Orville that the first half of 2010, Chinese home appliances market to grow, is to benefit from home appliances, replacement, and other energy-saving PWM national policy. .</ P> <p> appliance industry, chief analyst at CITIC Securities, Hu Yali said: "The second half of 2009 to the present, the home appliance industry is a better market. .The investment value from the industry point of view, the fourth quarter of 2009, many home appliances have achieved a high profit business. .However, the appliance from the profitability of the business began to decline in the first quarter, we think this is more normal. .There are several factors: First, the impact of real estate regulation; the second is the rising prices of raw materials; Third, the government gradually withdraw the policy to stimulate consumption. ."</ P> <p> for the future trend of Chinese home appliances market, Han Yu predicts that by 2010 refrigerators, air conditioners, washing machines and color TV four annual aggregate sales of home appliances will reach 344 billion yuan, representing an increase of approximately 19% in 2009 ., 2010, the overall trend of Chinese home appliance industry has been promising. .However, because the state regulation of the real estate market gradually implemented the New Deal, second half of the home appliance market growth rate will decline about 8%. .</ P> <p> "home appliances", the test service </ p> <p> According to the Ministry of Industry and Information Technology Ding Wenwu, deputy director of electronic information introduced from 1 May 2010, under the National Appliance .total sales of 26.58 million rural products units, achieved sales of 54.3 billion, respectively, an increase of 3 times and 4 times. .The first half of this year, in home appliances, such as riding out the policy of the strong trade-driven, home appliances market, especially the rural market has maintained rapid growth momentum, accelerating upgrade product substitution, popularity of energy-saving products, household electrical appliance enterprises of many beneficiaries .. .</ P> <p> Ding Wenwu pointed out that sales of home appliances with the variety and expanding sales coverage, the rural market for "home appliances" after-sales service, maintenance service of a higher requirement. .Meiling Liu Xiangyang market, the Minister that the appliance service industry development in rural areas lagged far behind in the home appliance manufacturing industry, service provider is quite a mixed bag, there is maintenance of consumer appliances in rural areas is difficult, the phenomenon can not afford to repair. .</ P> <p> this, said Ding Wenwu, pragmatic and after-sales service system to promote household electrical appliances, home appliances continued to play Benefiting the effect of policies to better implement the policy of home appliances, consolidate and strengthen the implementation of policies .effect. .Accordance with the "home appliances Fourth Ministerial Joint" unified plan, the second half of 2010, the state will vigorously promote various forms, "home appliances" after-sales service system, strengthen after-sales maintenance services for production companies .ability of supervision and inspection, and ultimately promote the "home appliances" after-sales service of sustainable development. .</ P> <p> It is understood, electronics companies are working hard to improve service level of the rural market. .Liu Xiangyang, said: "Mei Ling in April 2009 commitment to 'Meiling refrigerator home appliance warranty decade', this event was widely welcomed by consumers. ."</ P> <p> export to the good, the growth rate slowed down </ p> <p> the implementation of policies such as home appliances to the home appliance industry has brought a good opportunity. .However, the complexity of international markets in 2010 could be worse than in 2009. .Some experts believe that the global perspective needed to examine the Chinese home appliance industry in order to grasp the industry a more comprehensive and objective position, status and future directions. .</ P> <p> CCCME according to China posted in the forum "China and the global home appliance industry special report," 1 May 2010, China's major household electrical appliances far beyond the expectations of foreign trade growth, home air conditioning ., fridge / freezer, washing machine, color TV and microwave appliances top-five-year growth rate of total exports of more than 38%, not only to achieve the rapid warming of foreign trade, in addition to total export volume of household air-conditioning not break a record high, the other products this year .5 months before the total export volume to create a record high. .</ P> <p> for more scientific analysis and grasp the opportunities the global market, China CCCME also issued a "Chinese home appliance exports index." .China's home appliance industry CCCME Yongqiang, director explained: "release 'Chinese home appliance exports index', helps to forecast household appliances export industry quantitative analysis, to make it more scientific basis. ."</ P> <p> According to Liu Yongqiang, the" Chinese home appliance exports index "based on home air conditioners, refrigerator / freezers, washing machines, color TVs and microwave ovens five sub-sectors of the 79 executives and foreign companies export sector questionnaire .aggregating results. .Sample survey of enterprises, there are 15 domestic air-conditioning companies, 20 Refrigerator / Freezer enterprises, 20 enterprises washing machine, microwave oven 7 TV companies and 16 enterprises. ."Although the number of firms are not many, but they are in the export trade in the top-ranking companies. ."</ P> <p> under the" Index of Chinese home appliance exports, "the first half of 2010, household appliances five sub-sectors in the baseline climate index values above all, home appliance export index 107.46, higher than the baseline value (100) .7.46, the industry, the economic situation in the general preference level. .Meanwhile, executives of the export sector in the second half of 2010 the export of home appliances showed a greater confidence in the situation, the confidence index for 113.07 integrated, higher than the reference value of 13.07, is expected to export situation for the better (see Table 1). .</ P> <p> export situation for the future of home appliances, Yongqiang that the shift in the international home appliance industry, global supply and demand patterns change the background, large-scale investment, rapid expansion of production capacity and laid a Chinese home appliance industry in the global appliance industry layout .dominant position. .Therefore, the future size of China's home appliances trade will remain relatively high and steady growth, but does not have the inherent long-term rapid growth momentum. .Home appliances export growth in the second half of 2010 will be significantly slower than in the first half. .</ P> <p> Yongqiang that the next home appliance exports still face relatively complex economic situation and the many uncertainties. .The first is the uncertainty of the international market demand. .World economic recovery of the foundation is not stable, the high fiscal deficit and national debt, they might develop a new crisis. .Followed by the rising cost of foreign trade, including raw materials, energy and labor brought about by rising prices of production factors such as manufacturing costs rise, and the international freight market supply increased transportation costs brought about. .These pressures in the "Index of Chinese home appliance exports," the survey has been fully reflected, home air conditioners, refrigerator / freezers, washing machines, color TVs and microwave ovens in the second half of 2010 the five sub-sectors the cost of improving the confidence in the benchmark index below. .Finally, inflationary pressures and monetary policy adjustments background, coupled with the trend of RMB appreciation, home appliance exports had meager profit margins will be further compressed. .</ P> <p> and judgments based on the above analysis, the Chinese branch of Mechanical and Electrical Products Import and Export Chamber of Commerce of the top five home appliances home appliances Year quarter 2010 exports were predicted (see Table 2). .The forecast that in 2010, five major household electrical appliances from high to low export growth, the overall trade of most of the year the industry will create new record highs, and in the future remain high for some time. ."China's household electrical appliance exporters in the completion of 'out of the crisis, to ensure growth' objective of the first phase, you must adjust the structure of the goal to improve the added value of products, and consolidate 'Made in China' in the global home appliances industry layout .the competitive advantage, accelerate the industry by the 'Made in China' to 'Created in China' changes. ."Yongqiang said. .</ P>.