Panasonic Door Refrigerator Recall: indicates household electrical appliance enterprises in China Japanese retreat.

<p> just achieved a quarterly losses of Matsushita Electric has been a very "tired", Osaka, Japan, the IRS refers to its first Chinese subsidiary transactions and omissions concealed 22 billion yen in taxable income, 4 August a .refrigerator door letting Panasonic recall of Chinese companies into trouble. .</ P> <P> <P> <p> China's General Administration of Quality Supervision, Inspection and Quarantine on Wednesday (August 4) night announcement that Matsushita Electric Industrial Co. (PanasonicCo.) Wuxi Matsushita Refrigeration Co., Ltd. decided in August .4, recall from March 2007 to March 2009 during the production of 29 models of 365,574 refrigerators. .</ P> <p> for the current annual output of 50 million units of Wuxi Matsushita Refrigeration, this is the recall and free repair will be a major event, especially for high-end refrigerator market in China, competition in the growing potential of micro- .Panasonic, this is a brand of an injury. .</ P> <p> in China, the South Korean appliance company low-cost, localized strategic offensive, the Japanese home appliance enterprises not only losing ground in the Chinese market, and the endless stream of Toshiba's "vertical doors," Sharp "discriminatory .Sales ", also to Japanese brands from the past," high above "to" drop the altar. " .</ P> <p> refrigerator, "recalled the door" </ p> <p> "This is our biggest recall of the Chinese market, we take the initiative to identify problems and take the initiative to the State Administration of Quality Supervision .Report submitted to the recall. ."Matsushita Electric Corporation Public Relations Section of China, especially the Commissioner, said Nan August 5. .</ P> <p> Panasonic statement, the Wuxi Matsushita Refrigeration refrigerators within the scope of the recall, the control component refrigerant (refrigerant control valve) in the use of red phosphorus flame retardant, high temperature and humid environment ., may cause the refrigerant control valve coil disconnected, causing a "Refrigerator not cold," or "refrigerator does not cool" is not normal. .</ P> <p> In addition, individual models of refrigerators in the long-term use under fault conditions, the very small number of products will have the refrigerant control valve refrigerant leakage, extreme cases, lead to smoke, fire, a security risk. .In addition, the recall of some models of refrigerators within the power outlet of the L pole and N pole reverse the situation, there are similar security risks. .</ P> <p> Mrs Nan said, "We just found in the production of these components appear because of security risks, and therefore caused no safety incidents, this recall is timely and necessary .. ."</ P> <p> Matsushita Electric (China) Co., Ltd. and Wuxi Matsushita Refrigeration Co., Ltd. decided to August 4, the above services, the way the door inspections and replacement parts free of charge. .</ P> <p> the "trouble" before Wuxi Matsushita Refrigeration operating in China are not good, let the crisis worse. .</ P> <p> research company in the PRC, the data show that the first half of 2010, Panasonic refrigerator market share in China, less than 2%, and its foreign brands are also behind Siemens, Samsung, LG Electronics, Panasonic, Wuxi before .Cooler has 11 consecutive years of losses because eventually parted ways with Little Swan joint venture partners. .</ P> <p> 2007 年 8 14, A Little Swan has announced on: August 13, the company and Matsushita Electric Industrial Co., Ltd. signed the "Equity Transfer Agreement" will be held by Wuxi Matsushita Refrigeration .Machine Compressor Co., Ltd. 19% of the shares and Wuxi Matsushita Refrigeration Co., Ltd. 19% of the shares to 153.71 million yuan in the price of all sold to Matsushita Electric Industrial Co., Ltd.. .</ P> <p> which marks both the end of an unhappy marriage for 11 years, executives said at Little Swan, Little Swan for 11 consecutive years of losses in the company suffered heavy losses, while the Panasonic has way of technology transfer fees took .more than 300 million yuan revenue. .</ P> <p> in peace after breaking up with the Little Swan, Matsushita Electric refrigerators and compressors will be more production moved from Japan Wuxi Matsushita Refrigeration, and will also moved to Wuxi R & D center, however, the replenishment of Matsushita Electric .Panasonic refrigerator also did not allow a substantial increase in market share in China, but the attack in South Korea under the brand losing ground to its shipments in 2009 still remain at 40 million units or less. .</ P> <p> Japanese defeat Chinese home appliance </ p> <p> for Matsushita Electric Corporation of China, the current Japanese in the Chinese market has the most extensive distribution business, which owns more than 40 factories, the product line covers .from the traditional home appliances, electronic components to the new energy, environmental protection and other industries, but did not become a Matsushita Electric Industrial nearly 9 trillion yen profit center. .</ P> <p> While Panasonic has China as a growth center, but its localization is far from South Korean companies doing well; While trying to seize the market by low-end products, but the scale of channels is limited, have not .growth. .</ P> <p> Panasonic and other Japanese department in the company's China headquarters in the senior management is still dominated by the Japanese, and Korean companies in the high-rise in the proportion of employees in China increased to 50%. .In addition, Japan has insisted on the best products companies to stay in Japan and the U.S. and European markets, and in the Chinese market and the products are obviously different. .</ P> <p> present the main products Panasonic TV, digital products in China, behind only the status of Sony, Samsung, Sharp and other foreign counterparts, and by Skyworth, Hisense and other Chinese brands go beyond the white areas in addition to air conditioning .compressor to keep the industry the first three, other products are Haier, Siemens and other brands widened the distance. .</ P> <p> Panasonic defeated the Chinese market is the Japanese depiction of the common destiny of household electrical appliance enterprises, in addition to Sony, Sharp and other rely on price reductions to account for the flat-panel television market, 21% less than in other areas of home appliances, .Japanese brands overall share of less than 10%. .</ P> <p> after the financial crisis in 2008, Matsushita Electric and other 9 major Japanese electronics companies have huge losses, until early August this year, only seven giants rely on asset-light strategy to achieve losses, but for the acquisition of Sanyo Electric Matsushita Electric .and Matsushita Electric funds will be paid after more than 13 billion U.S. dollars, but also from a consumer electronics strategy for transition to new energy sources, which allowed a strategic choice in the Chinese market is more blurred. .</ P> <p> pal Advice Luo Qingqi, senior director, said, "In addition to more home appliances manufacturing plants move to China, Japanese consumer electronics giant did not pick up market share in China as more of these plants as a lower .the cost of export production base. ."</ P> <p> and Matsushita Electric is a two-price strategy, China Household Electrical Appliances Association, said the Secretary-General Xu Dongsheng," high-end brand of Japanese companies in the past mainly because of its technology, quality and price, as today is the brand .price, but the application and core technology research and development stagnated, its brand beyond the Chinese and Korean is very natural. ."</ P> <p> for Panasonic, it means that the recall is not only a decline in its brand position and huge losses, but also their integration in the Chinese market, Sanyo has created difficulties in the business of coincidence, Hefei .Sanyo official said, "In the field of washing machines and other white, Matsushita's sales in China, not as good as Sanyo, now to recall the brand image of its refrigerators have since dropped, to give word of mouth in such a situation better it would be wrong Sanyo brand .choice. ."</ P>.