America's "carbon road map": Chinese enterprises, "green" role model.

<p> 6 on 5, with "low-carbon emissions • green living" as the theme of World Environment Day campaign throughout the country, the Government responded positively to China's 2020 carbon dioxide emissions per unit of GDP than .2005, down 40% -45% of the carbon reduction goals. .China household electrical appliances has always been a "barometer" and "weathervane" into the home appliance industry, setting off a strong 2010, the "low-carbon typhoon" and "green wave", the major appliance companies have issued a declaration .meet the "low carbon" new era. .</ P> <P> <P> <p> as the world's leading white goods brand in the United States by virtue of air conditioners, refrigerators, washing machines, central air conditioning and other technical lead on the core products and green upgrades, the advantage into a winning situation .to draw up a concept from business, technology research and development, manufacturing to supply chain, marketing and service system to upgrade the full realization of low-carbon "carbon road map" to build a strong green competitiveness, the growth of Chinese enterprises " .greening "of the model. .</ P> <p> low-carbon new paradigm: the green beyond the leading U.S. low-carbon Raiders </ p> <p> low-carbon energy technologies is the core of the economy and emissions reduction technology innovation, industry structure and institutional innovation and the development of human survival .Radical change. .Can be said that low-carbon economy "fever" of the earth out of the a "fever medicine." .However, how should a business? </ P> <p> starting in 2008, the United States put forward the "green beyond the" green business strategy, proposed "green manufacturing, green products, green community" three main areas .business objectives, to promote the business and the public, social, and environmental sustainability. .In 2009, the context of the global financial crisis, the United States continue to increase investment in science and technology, is committed to low-carbon environment, sustainable green business development strategy. .In 2009, U.S. direct expenditures for green manufacturing more than 50 million yuan; science and technology activities for the cost of 35.6 billion yuan, including research and experimental development expenditures 2.7 billion; completed a total of 780 new product projects, research and experimental development .Item number 685; patent applications throughout the year 1299, including 198 invention patents, to market the kitchen air conditioning, freon-free inverter air conditioner, energy efficient refrigerators, washing machines and other innovative products inverter drum; and the Guangdong University of Technology set up a " .Joint Laboratory of smart appliances, "Vector Control at 180-degree sine wave DC inverter technology, the bionic system optimization, smart home technology, and home appliances have achieved a major breakthrough, with the refrigeration chain, industrial technology, industrial technology chain and the variable frequency applications .chain of green product technology R & D and industrialization of the core technology capabilities. .</ P> <p> It is understood that, in the "green" design, the United States summed up according to years of practice the Five Laws of low-carbon design: one green assessment, environmental impact assessment throughout; the second is green packaging .and efficient transportation; Third, efficient use of raw materials; Fourth, simple design to minimize waste; five is more intelligent design is more economical in carbon reduction. .</ P> <p> the United States that the appliance must be full low-carbon "green", from the design, development, procurement began, through technological innovation and product innovation, the traditional home appliances, "carbon industry" low-carbon technology .Through the integration of home appliances to the whole industrial chain for design services, material purchase, lean production, marketing management, service standards process, will be "carbon offset", "carbon neutral" concept of financial and other low-carbon .into the production, supply, sell the whole process to ensure that products are environmentally friendly materials, performance, optimization of the use of low-carbon of one hand to reduce the greenhouse gas carbon emissions, on the one hand it is energy saving, energy saving, solar terms ., water, protection of the earth to one of the few sources of energy. .</ P> <p align="center"> </ p> <center> the United States "carbon road map": Chinese enterprises, "green" role model </ center> <p> new low-carbon power: .the United States to seize the low-carbon green manufacturing layout of the high ground </ p> <p> order to "green beyond the" Green Business Strategy "landing", the first half of this year, the U.S. strategic layout in low-carbon "even down .three sons, "the U.S. Handan, Hebei, Hubei Jingzhou, Guangzhou Nansha Industrial Park, three low-carbon household appliances have been started. .</ P> <p> 1 19, the U.S. base construction of Jingzhou, Jingzhou additional investment of 400 million yuan within three years to complete the refrigerator, freezer storage for production and capacity expansion in 2012, the U.S. refrigerator manufacturer Jingzhou .base of 500 million units will form a production scale. .</ P> <p> 3 20 March, the U.S. industrial park project starts in Handan, investment 500 million yuan, is expected to officially put into operation by the end of 2012 are completed, air conditioning with an annual capacity will reach 350 million units, inverter air conditioner and all production .a fixed speed air conditioning energy efficiency. .</ P> <p> 5 28, the United States and the Guangzhou Nansha Industrial Park groundbreaking ceremony was held, with a total investment of 20 billion yuan, will be expanded air-conditioning, refrigerator production capacity of 500 million units, with "energy-saving, high efficiency, high-end & rdquo .; air conditioners and refrigerators products. .</ P> <p> view from the industrial layout, Jingzhou, Handan, Nansha Industrial Park, the three started, you can call the United States among the world's largest manufacturer of white goods "key chess game." .On the one hand, further enhancing the beauty of the manufacturing scale advantages; the other hand, the United States improved the layout of the global low-carbon chain, closer to the market, close to the consumer, and enhance the winner takes all "Matthew Effect." .</ P> <p> the same time, in the "greening" the supply chain around the cost and efficiency, responsibility and profits, the United States frequently moves in the supply chain, the use of ultra-large-scale advantages of industrial clusters and gradually advance booking .expand purchases to further enhance the overall competitive advantage and scale of procurement capacity; leveraging the alliance down the supply chain, sustainable development, the advantages of consolidating relations between the industrial chain; create a green supply chain information sharing through the green beauty, green preferred partner, Green Performance .evaluation, and strengthen the green consciousness "tetralogy," the supply chain from the "green" (environmental responsibility) to the "gold" (business profits) of win-win situation. .Today, the United States through effective coordination of green supply chain, production, supply and improve the overall efficiency of 30%, inventory reduced by 30%, production increased more than 30%, more than 5% cost reduction, "green" and "gold" .complement and reinforce each other, so that the United States in the new round of white battle with a strong green competitiveness. .</ P> <p> that the United States, home appliances low-carbon transition, green development, not high-profile public relations show, not the flashy high-profile show off, not show off trendy green words, but the flow of static water depth R & D investment is Revival .to tackle tough, it is insisted in the end the practice of actual combat, focusing on the sustainable development strategy to create a true "green competitiveness." .</ P> <p> technical official said the United States, the United States R & D philosophy is "Still water runs deep", does not participate in any "concept of the struggle", and will always focus on the integration of innovative system ., an imitation of innovation, appropriate and useful; two integrated innovation, break through the bottleneck; three systems of innovation, speed win. .This is the United States and a strong rise of the empty refrigerator, washing machine, dominated the white market, the secret lies. .</ P> <p align="center"> </ p> <center> the United States "carbon road map": Chinese enterprises, "green" role model </ center> <p> low-carbon new thinking: .United States, the white carbon insight into consumer demand </ p> <p> "The World is Flat" author Thomas Friedman • careful study examined the current situation in China, the stunned but intriguing to preach .one of his new discovery - whether black or white, if not green cat (environmental health), even if not a good cat catches mice. ."Green Cat" theory of discussion, led China's industry on the "green cat" era fable; China in the 21st century will be a green theme of the century. .</ P> <p> that the United States, green household appliances has become a global trend of development of new appliances, new trend, we must seize this golden opportunity the green, green new round of competition to seize the "commanding heights." .This is the reality in China choose to upgrade, but also deal with energy conservation, reduce greenhouse gas emissions, the inevitable strategy. .</ P> <p> based on deep consumer insight, the United States found that green marketing is not a consumer spending induced by the "Golden Touch", not the companies shaping the public image of "beauty Law", but .competitive advantage in gaining access to new power, is a target market for the future, there is no way out of the battle. .</ P> <p> this, for different consumers, "points" and "excitement", the United States to wash the empty ice three categories of Green "product group" strategy to meet the new multi-faceted .generation of green consumers, consumer demand: in air, the beauty of the main push more broadband, more energy efficient, more environmentally friendly "comfort inverter" air-conditioning, highlight the "comfort level"; in the refrigerator, the United States and the main push & ldquo .; where the emperor Law "series refrigerator, the refrigerator in the United States and home appliances products, all for a successful energy efficiency products, power consumption is only 0.29 degrees 24 hours, China's energy-efficient refrigerators on behalf of the forefront of technology, highlighting the" fresh collar & rdquo .;; in the washing machine is concerned, the introduction of a "wisdom of net technology" Washing Machine drum and high-end, so that rational use of water, efficient use of electricity, truly the perfect technology and human integration, highlighting the "cleanliness" .. .According to the U.S. headquarters of the Chinese person in charge of marketing, this year's "May Day" during the peak season, the U.S. air-conditioning, refrigerator, washing machine sales hit record highs nationwide, including the United States air volume increase of more than 40%, frequency and level of energy efficiency .nearly 80%, the U.S. refrigerator sales rose more than 80%, the United States of washing machine sales rose more than 200% or more. .</ P> <p> 4 17, the air conditioning is a high-profile U.S. announced that sales at all levels of the frequency of all beauty products will enjoy the "whole decade for repair" service policy. .Commenting on the period of service of inverter air conditioner upgrade, the relevant responsible person said that the United States to purchase durable household appliances, is in itself a saving, low-carbon consumer behavior; the United States launched the "Decade for repair service" ., is to make the United States in the use of low-carbon consumer appliances in the process, you can easily and quickly be satisfied with the service and reduce unnecessary waste of resources. .As a leader in the domestic air conditioner market, the United States through its own strength, to build the whole "low-carbon goods" competitive advantage, establish new rules of the game industry, and promote healthy competition in the market throughout the conversion specification. .</ P> <p> the United States believes that service is not to deepen the green appliances and even one or two years can be achieved overnight, this is a long and difficult process, not overnight, we must do a good job playing the "enduring .war "in preparation. .Chinese home appliance become "green" long way to go, low carbon emission reduction, green living, it is necessary to act decisively, we must look to the long-term rules and layout. .</ P> <p> to Copenhagen from the Kyoto Protocol, to the country this year, "two sessions", the Expo and Asian Games, the 2010 low-carbon undoubtedly the most popular "buzzword." .Great idea of opening a low-carbon industry "opportunity window", drive "Made in China" to a low carbon, green, energy saving, environmental upgrades, some experts believe that low-carbon economy is the "Made in China" The next 30 .new engine of economic growth. .</ P> <p> </ p>.