Domestic and foreign home appliance brand, or will face the high end of the spread.

<p> domestic and foreign home appliance brand in the high spread between the long-standing facing the end of the era. .This year has been the image of high-end, high cost of foreign goods, have the color TV, washing machines and refrigerators and other products on the open high-end price war. .The industry generally believes that the domestic appliance business R & D in recent years in power, speed and price of product updates and other characteristics have obvious advantages brought about a substantial increase in market share, forcing a high-ranking foreign brands have been cast aside. .</ P> <P> <P> <p> spread narrowing </ p> <p> yesterday, the reporter from the Orville consultation was informed that as on August 8, Siemens, Samsung, LG variety of three-door refrigerator prices .decline. .In particular, Siemens, for 5 weeks price cuts, prices have fallen below 5,000 yuan, close to the price of domestic brands. .Gome stores yesterday in a press note that the United States of a domestic brand of three-door refrigerator price 4699 yuan, Haier was 4680 yuan. .</ P> <p> addition to refrigerators, foreign brands in other product prices have already started using the "killer." .This year's "May Day" period, the Sanyo, Samsung and Panasonic are one or two models of washing machine drum into the price of two, Siemens and LG decline, though relatively small, but the price has dropped to the lowest 3,000 yuan, much smaller and made .The price difference between brands of similar products. .Although the relevant person in charge of these enterprises was the attitude of the press is the price is "May Day" promotion during the act, but the PRC, said Yu Pang, research director, enterprise, of course not willing to cut prices, but do not want to lose the market in vain .share, "May," the price behavior is in fact explore city. .</ P> <p> white TV compared to a higher technological content of products, in addition to technical barriers exist, the foreign price gap with the size of the product has been maintained at a thousand dollars, but in order to expand market share in China, this year, .quarter, foreign TV brands in the terminal to take the unprecedented price cuts, the current TV products of domestic and foreign price gap has narrowed to 200 yuan. .</ P> <p> who are price catfish </ p> <p> has always been competition in price wars are the main weapon all walks of life, but in the Chinese home appliance market, domestic and foreign brands almost always maintained in .fragmented nature of low-and high-end area of the state, in the minds of Chinese consumers have formed a fixed thinking: "what price of high-quality foreign investment good. ."</ P> <p> However, entering 2010, this situation changed. .Domestic brand invested heavily in technology research and development to accelerate product category and update their own low-cost advantages of continuity, so many consumers turn to when purchasing products. .To high-end refrigerators, for example, high-end 2007, domestic brands accounted for only one percent of refrigerators share, last year, this proportion reached 35%. .According to insiders, the foreign-funded enterprises in the home appliances is difficult to Stock Watch, to retain market share, had to take small profits approach. .</ P> <p> the other hand, foreign brands are also frequently exposed to the recall problem so that it greatly reduced the high-end image. .Last year, Toshiba LCD TV's "vertical door" to push the air waves, the Samsung refrigerator blew open the door because of an accident on the implementation of the global recall, LG also announced a recall of 1.05 million earlier this year at National Taiwan University capacity drum washing machines, and the recent .Matsushita recalls storm occurred significantly more drag wash sales of its ice. .Orville White, director of consulting, said Han Yu, a series of foreign brand crisis exposed consumers to question its value for money, which makes foreign brands had to cut prices. .</ P> <p> However, when the narrowing spreads of domestic and foreign products, or even zero, the domestic brands, how many advantages there? Experts said foreign-funded enterprises continue to cut prices is bound to erode the market share of domestic enterprises. .The second quarter of this year foreign TV price war broke out, for example, domestic brands are forced to follow-up, product gross margin was quickly pulled down. .Han Yu also stressed: "This price does not end, do not know how many products will drive price, consumers will be the biggest beneficiary. ."</ P> <p> gross profit Debate </ p> <p> However, this price indefinitely, how many companies can in turn carry it in the end? Last year, Samsung, Siemens and other products of the three-door, on the refrigerator door .prices are in the million or so, and now to almost half, we must ask how high the product gross margin in the end? </ p> <p> Han Yu told reporters, high-end refrigerators domestic product gross profit enterprises .are about 35% average gross margin products drum washing machine 40% -50% of the foreign margin space is even higher. .So even if the price is now able to maintain at least 20% of the gross profit. .</ P> <p> Diwai loss supplement Tsutsumiuchi, foreign brands have not watched gross margin decline. .Luo Qingqi, senior director of consulting that pal, Siemens, Panasonic and other foreign product line is very long, "they can be more high-end products to make up for losses." .Expected to give those foreign products with core technology patents set a higher price, so even after all the technology will not become a general loss. .The price of domestic brands Ruobei dragged into the war, those in the low-end products business, will be subject to a deeper extent. .</ P>.