Intensive Management 2.0 appliance chain model innovation competition to replace each other.

<p> Chinese home appliance chain industry competition in the form of 1.0 times the major stores war, takeover battle, the scale of war, price wars, advertising war, war of words, etc., but at 2.0 times, from the loss of three hundred thousand of the enemy offensive and defensive play against thinking ., or will be, "to avoid the cutting edge, Yang I, director of" superseded by a competing game thinking. .2.0 times the so-called Battle of the model, in fact, the home appliance chain enterprises to follow the market trend, choose a unique model of development, and ultimately differentiate to upgrade to the evolution of subdivision format. .Specifically, this stage can be divided into: the Soviet Union model, the Department of Ag mode, big business model and smooth power mode. .</ P> <p> Soviet model: Gome, Suning, Vanguard called about 1.0 times, and currently is the city, town, home appliance chain complex, home purchase retail giant network of overseas-based international companies expanding evolution. .Suning opened boutiques, Tesco site, the acquisition of Japan LAOX, Hong Kong, Guangdong, Jiangsu and Zhejiang laser electronics, and third and fourth level of 300 stores planned Dengjun market may be regarded as the performance of the evolutionary process of the Butterfly; Gome exchange standard, foreign capital, bold off .300 stores, opened 30 new stores carefully, easing zero for the relationship between the shop platform to build the actual situation can be considered evolutionary transition move. .</ P> <p> Exchange Bank model: at this stage based on the secondary market, relying on the distribution network construction, deep plowing third and fourth level town market, follow the example of Wal-Mart, Yamada Denki and other suburban chain development model, will not rule out the use of self- .with capital accumulation and public capital strength, advancing city possible. .Has basically formed a distribution of the country, dominating the local appliance chain groups of urban complex, which includes: Department of Household Appliances, Mudanjiang Guanghui, Jinhua Stone, general farm household appliances, electrical appliances in bright, Jiafu to electrical appliances, electrical appliances with the benefits, family .Yu appliances, Guanghui home appliances, fashion, electrical appliances, Yiqun appliances, Zhengyang household appliances, electrical Pearl, East pigeon electrical appliances, electrical communication process, Wuhan Industrial household appliances, electrical appliances chain along day after day, nearly 20 strong regional appliance chain enterprises. .</ P> <P> <P> <p align="center"> </ p> <p> big business model: big business Dalian Electric Commercial Group, Shijiazhuang Northland Group Northland appliances per person, per Hefei Baida Group .Large electrical appliances, electrical appliances, Jiangsu Wenfeng Group Wenfeng, Zhejiang Jiang Baicheng Group Honest electrical appliances, electrical trading company in Chongqing Trading Company Group, Shandong Electric Ginza Ginza Group, Yinchuan Xinhua Department Store East Bridge Electric, Merchants Group, Business Capital of State Health appliances, wide .Hundred Group Grandbuy Electric, Supply Chain Management Group in the Department of appliances per electrical appliances department store chain. .Relying formats complement each other, district set-off, brand influence and suppliers long-term advantages of cooperation, to develop high-end department stores in the store, the core business district single store, chain stores and other surrounding markets, has now become enough to compete with the Soviet model, sub- .Ding urban market and even "exclusive" an important force in the local market. .1.0 times to the present is put on a late "comeback appliances department store" and "Revenge" large, 2.0 times household appliances department store will be further evolution, or to take on the final differentiation of high-end consumer groups, attacks on foreign home appliance chain of & ldquo .; responsibility. " .</ P> <p> paraelectric model: from now, perhaps in Shenzhen paraelectric really into the "tree does not make a forest," the embarrassing situation, but to go almost all the above three models slightly far-fetched. .Therefore, or they could be called the Chinese home appliance chain industry, the fourth state of evolutionary stages, or 3.0 times, 4.0 times the national chains, or to differentiate into a life similar to the Shenzhen Shun home consumer electronic chain groups. .Of course, coming out of Shanghai Best Buy, Journalists from home appliances supermarket, Yamada, Department of Electrical and Hong Kong, Macao 3C chain to enter the domestic market or is likely to accelerate this process. .</ P> <p> now, the domestic appliance chain "to the appliance of the" transition 3C consumer electronics chain, home goods chain, or chain of smart home is not very strong intention, personal consumer electronics, home appliances and durable consumption ., intelligent office, new energy appliances, environmental protection, electric cars and other industrial boundaries circulation market differentiation, integration prospects for cross-category management is not yet clear. .Therefore, the 2.0 final Hongtusanbao not be ruled out, Bainaohui, Macalline, monthly star at home, so involved in ICT Di digital home appliances, smart home retail services, restructuring the Pan appliances, home (or: AC appliance chain) .chain possible. ."</ P> <p> 1.0 era, after an unavoidable problem that the first generation of entrepreneurs how to choose the second-generation successor to the problem. .After all, success is a small probability event, failure is common, it has become private enterprises inherited his father's "rich second succession" case of the common conclusions. .Currently Japan, Europe and Hong Kong, Macao region of China home appliances, consumer electronics chains have basically head into the second generation of the era. .Among them, inherited his father's motor industry such as K'S, island appliances, Yamada Denki (nephew), BEST appliances, the new motor, Zhuangzi motor, Valley Mountain Wireless, the first household electrical appliances, Tai Lin Electric (Hong Kong), etc., in addition to K & rsquo .; S motor Kato Shuichi, "Exceeding his father," a palace Yamada Denki Chungnam until April 2008, who took over from his uncle Yamada rose beyond the token can not judge, are caught in "Generations" .run-down cycle, end up either linger or "sold themselves to others", or go bust by the bleak circumstances. .</ P> <p> proved inherited his father, the hereditary fief Rakhine State, does not apply to commercial economy. .Of course, Circuit City, BIC camera family business out of business, professional managers take over the public-based listed companies, due to poor management during the recession down the tide of companies are few. .However, the relative hereditary family business, the "foreign second-generation" chance of success with the "pro second generation" of almost equal probability of failure. .It is also the reason why Wal-Mart retail growth for the global hegemony, and contemporary Kmart, Olmert, Mattingly, Jacob, TG & Y or leave it behind you, or one of the reasons of bankruptcy .. .</ P> <p> Japanese home appliance chain industry, consumer electronics chains in Europe and America and Hong Kong, Macao China 3C chains past and present, is undoubtedly a mirror of 2.0. .Particularly at the domestic home appliance chain surviving enterprises, companies with more than about Bacheng still the first generation of entrepreneurs at the helm, how truly family-owned business from the changes to corporate governance? How to really put an end to the boss lays down the law prior to the listing, the Listing .become master of the rule of man after the phenomenon of the boss? how the introduction of an internal or external training successors to follow suit to avoid defeat ruined a great business career "fools type" rich second hand? how to properly dispose of entrepreneurial veterans and successors echelon of contradictory? .how they do Jiliuyongtui make way for leaders of; Kan behind the scenes, supporting successor and so on. .</ P> <p> although not all of the first generation of private entrepreneurs appliance chain enterprises have to "step aside" time nodes, but almost everyone to be early (5 or 10 years) to consider cross- .rod issue. .Days, the weather, the incident further proves Huang, entrepreneurs, personal risk has become a life or death decision to the success or failure, and even enough to affect the whole industry structure, the trend of the question. .</ P> <p> entrepreneur lays down the law in not fully resolve the internal governance issues at this stage people and the future long period of time, the Chinese home appliance chain industry should also be cultured in advance of the second generation of entrepreneurs, business leaders and updating problem .. .</ P>.