Plasma TV market share continues to decline very slim chance comeback.

<p> 2 月 23 on the evening news, the latest statistics show that the plasma TV market share continued to decline 7% global market share, even with only 5% of the country. .Panel production line has just announced that Changhong said that the ratio did not respond to market demand. .Another analyst said, plasma TVs and LCD TVs in the competition is no longer a comeback opportunity. .</ P> <P> <P> <p> become close to the 1:7 1:11 </ p> <p> market research firm DisplaySearch released the latest statistics show that the fourth quarter of 2009, the global TV market .shipments of 67.81 million units, of which, LCDTV (LCD TV) shipments increased significantly over the previous year 50% over the same period, reaching 5,000 million units, accounting for 74.8% of the overall TV market; Plasma (PDP) TV shipments .4.72 million units, accounting for 7% of the overall TV market. .</ P> <p> from the global market, plasma TV market share to decline further. .According to statistics, in 2008, PDP and LCD TV shipments ratio is about 1:7, and now is about 1:10.7. .Plasma TVs and LCD TVs, again widening the distance between. .</ P> <p> the domestic market is more pessimistic. .Beijing Orville Consulting statistics show that the plasma market in China in 2009 to 1.709 million units in volume, market share of 5%. .The PRC, the same statistics show that in 2009 the domestic plasma TV market share to 5%, compared with 80% of LCD TV; the latest in December 2009 data showed the plasma TV market continues to decline, only 4% market share .LCD TVs up to 88%. .Domestic PDP and LCD TV retail volume ratio of 1:22 has been reached! .</ P> <p> market share does not reflect the market demand? .</ P> <p> It is understood, Sony, LG, Toshiba and other TV brands have been discontinued, plasma TV, foreign only Panasonic, Samsung still insist that a country has to support only the situation of Changhong. .</ P> <p> Ning, deputy general manager of Changhong in the multimedia industry, science and technology to accept the connection, said Sina, "The statistical data does not reflect the true market demand, but only the proportion of market supply. .In fact, Changhong produced plasma TV last year, have all been sold, our production has failed to meet the actual needs of the market. ."</ P> <p> analysis, said Chen Ning, resulting in plasma TV market share slipped last year, the main problem is the scarcity of resources panel. ."Last year, Changhong has not been the scale of the plasma panel production lines, mainly depend on resources from abroad to purchase, at least 70% of plasma panels from Panasonic, Samsung, the two companies, and they compare themselves scarce. ."</ P> <p> 1 18, Changhong announced that its plasma panel production lines into full production phase, is expected to reach annual production capacity of 2010, 2.16 million (calculated at 42 inches.) ."This year, LCD and PDP TVs are expected to grow more. ."Chen cautioned that," As mass production also requires a process, a plasma panel also partial lack of resources, this year the proportion of panel can be purchased to 40%. ."</ P> <p> Ning introduced last year, Changhong plasma TV sales in China more than 70 million units, domestic sales of LCD TVs more than 300 million units, plasma TV, LCD TV sales accounted for about 20%. .Changhong has just launched in late January a model 42638 42-inch plasma TV, because they do not bring glass substrate, with only a thin film, so looks thinner, easier to control costs. ."In two weeks time before the Spring Festival will be sold over 10,000 units. ."Chenning Jiang stressed that" we can see, the market demand for plasma TVs still not small. .Changhong will launch this year, more than 10 models of plasma TV. ."</ P> <p> comeback is remote? .</ P> <p> "Plasma TV product itself is not bad, even some indicators such as the moving image display, easy to watch cause fatigue, LCD TV more than the advantage, but because of various reasons the market continues to decline, .LCD TVs with next round of competition, a plasma TV almost no chance of comeback. ."Appliance industry observers Liu Buchen, so that on the SAN. .</ P> <p> Liu Buchen, analysis, resulting in declining plasma TV market, there are several main reasons: First, the global LCD-related business far more than the PDP business, more than 50 times more than the number; Second, many enterprises .advertising to the world's consumers have been taught the mainstream LCD TV, which formed a fixed idea; third, the LCD screen can be very flexible, and PDP TV are in both the big screen, almost all in 37 inches or more, small .screen TV market, the greater the lower the price, the market is almost completely lost to LCD TV; Fourth, along with the development of LCD technology, the smear, watching fatigue and other issues are gradually improving, PDP's unique advantage is disappearing .. .</ P> <p> "Sony, LG and so withdrew from the PDP market, the only LCD TVs, Panasonic is only PDP market, only domestic Changhong do both. ."Liu Buchen, said," Changhong had voted to build a strategic line of plasma panels is not very strict, resulting in the current around the LCD and PDP businesses each stroke, the future strategy is very embarrassing. ."</ P> <p>" plasma TV advantage by virtue of its large screen, the future may be more for the commercial market, but it is very difficult to become mainstream. ."Liu Buchen, said," many domestic LCD TV brand has the layout of the upstream industry, LED TV, or OLED TV, plasma TV comeback opportunity to even more remote. ."</ P>.