Skyworth last week published interim results show that the company April-9-month net profit year-on-year decline more than 30%. Skyworth reduced domestic and international markets at the annual sales goals, reduction of more than 100 million units. This is the dilemma of Chinese TV business, they are a microcosm of the profit or loss falls into. Industry experts say that CTV enterprises are facing rising costs, as well as foreign extrusion OEM orders to reduce these three pressure inside and outside in the crossfire.
Inventory reduction in low sales volume expected pressure
Despite the trade-in and household appliances to the countryside and other national policies for CTV enterprises, expansion of sales continues to be a tough fight. Skyworth sales data released today shows that the year 1 April to 30 September, the company turnover over the same period last year increased 11.3% to $ 111.48 billion, net profit fell by 32.2 over the same period last year. Skyworth color TV market to mainland annual sales target is 750 million down to 700 million units, overseas TV market as a TV set sales targets by 200 million units down to 130 million units.
Skyworth, said that this year the domestic TV's general performance, and other manufacturers have been compared, Skyworth performance. Third quarter of this year, the domestic market of TV inventory has been high, but the sales and gross margin were collective, allowing the TV business performance reporting is pretty ugly. Konka third-quarter net profit year-on-year decline 60.94%, TCL third-quarter net profit year-on-year decline 30.50%, Xiamen Hua net profit for the first three quarters of year-over-year decline 35.22%.
International market suffered huge claims
In the overseas market, Chinese TV commercial is not easy.
TCL group prior to suspension of European companies and restructuring of business, proceedings. TCL group recently published bulletin that received the original European TV main operational entities of TTE Europe settlement officer of the two claims, claims about 6.55 billion yuan.
It is understood that the case with a former employee by TTE Europe in December 2007 the relevant proceedings. At that time, the part of the TTE Europe former employees claim on the ground that the TTE Europe against France Labour Ordinance, redundancy scheme is invalid and unfair dismissal. TCL Group stated that the present appeal, as the company has confidence in the successful defence lawyers, is not expected to be on the company's business or have a significant impact on the financial situation. Industry insiders worry, TCL group in the first three quarterly report shows, the company during the period net profit only 1.95 billion yuan, if the lawsuit defeat, $ 6.55 billion compensation will constitute the TCL group pressure. As a first step in the internationalization of China TV enterprise, TCL overseas markets has been making way for a lot of frustrations.
Encounter foreign joint containment
Industry experts, Palle consulting Senior Director Kim says the team is, in fact, the loss or profit is not only one or a few color television enterprises, but the current Chinese TV industry faces in the industry.
At present, China's TV enterprises face a loss situation mainly has three main reasons: first, the financial crisis has changed the company's cost structure, the corporate cost pressure atmosphere intensifies; second, Japan and South Korea and other foreign-funded enterprises use pingji integration strategy has suppressed Chinese TV enterprise, extrusion its survival; third, Taiwan foundry enterprises due to their high level of supply chain management capabilities of seizing mainland enterprises OEM orders, further exacerbating the domestic TV business survival. Since the beginning of this year, the global panel price volatility fluctuations, Japan and South Korea TV companies reduced terminal product prices, the domestic enterprises and foreign enterprises, joint containment.
Foreign-funded enterprises active price is a strategic turning point. Essentially, foreign-funded enterprises not only master the Panel pricing power, also advises domestic firms hoard Panel the quantity of a resource, its adoption panel and bi-directional adjustment machine, through the "manufacturing" inventory for Chinese TV industry development settings. On Chinese TV industry, to escape the current predicament is about to emerge from the embarrassment of the industrial resources by others. Currently, Panda 6 generation panel production lines will be fully operational, TCL group 8.5 generation panel production lines are under construction, this is the TV industry strategy "bailout" is the first step.
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