News: "home appliances" New Deal spawned three major rural market Aspect.

<p> inadvertently, home appliances policy has entered a second year. .The last day of 2009, the Ministry of Commerce, Ministry of Finance once again announced the 2010 adjusted all kinds of home appliances products, tender notice. .Full confidence in the face of a year ago, Passion for the second year into the policy of home appliances to enterprises in the rural market in turn what impact development? .Face has experienced more than a year market expansion, the appliance business and market distribution and marketing strategy which will emerge new changes? .Continue to refine and revise the policy process and the popularization of operation, in turn will give rural consumers purchase home appliances bring changes? .Facing the new year's economic environment and market environment, the home appliance industry in the rural market development and layout, and what new changes will occur? .</ P> <p> reporters in an interview on some appliance companies found that companies and businesses in early policy adjustment for the contents of the countryside and start the bidding again, show a high degree of concern. .At the same time, regardless of size, for its own commercial purposes and development planning, corporate policy to stimulate the rural areas under the rural market is still high hopes. .However, some business people are still on the policy implementation level of inventory in the market caused by the digestion products is difficult to increase the concentration of demand for services and the outbreak of issues such as security system can support the existence of concern. .</ P> <P> <P> <p> high stock price war threatened </ p> <p> reporters in the home appliance information management system, see the countryside policy implementation over the past year, shipments of business .and consumers receive subsidies there is a big gap between the amount to a "factory ship and more, consumer subsidies less" strange phenomenon. .Insiders pointed out that the crux of this situation is the increase in business inventory, the actual sales volume is low. .</ P> <p> It is understood that many successful products from the company's warehouse appliance flow to the various regional markets on business warehouse, and warehouse these products did not sell in the business of rural consumers at home, but to stay in business .warehouse. .This part of the commercial inventory in the next year how to deal with, will lead to new market issues. .</ P> <p> and worrisome is that the price ceiling will be home appliances to enhance the countryside, then there will be a number of "feature-rich, high prices" high-end products into the rural market, currently in the city .selling LCD TV, inverter air conditioner, washing machine, three-door refrigerators and other products, is expected a new round of home appliances with the successful tender "to the rural areas." .</ P> <p> tender to do a household electrical appliance enterprises responsible person said, if the high-end products to the countryside, will certainly increase their enthusiasm for the expansion of rural markets. .However, this will indirectly increase corporate focus on the intensity of competition in rural markets. .Not even rule out next year, successful products in home appliances, there will be massive price battle. .</ P> <p> Currently, a number of successful products, household electrical appliance enterprises business inventories increased, and this year won the bid in order to promote new business sales of high-end products, rapid rural areas, enterprises and businesses will come together to promote the product price war, dealing with inventory .products, increase product velocity, to make way for the new countryside. .</ P> <p> official pointed out, the current state only provides for home appliances sales price ceiling, and there is no clear minimum price. .And the amount of state subsidy is 13% based on the actual selling price. .Therefore, the enterprises in the rural areas of policy implementation in the second year in a sound sales network under the premise of the initial layout, in order to gain regional market share to maximize the possibility of taking a very big price war. .</ P> <p> the same time, in addition to successful product inventory and the old price war occurs, the high-end products to the countryside around the countryside after the price increases triggered, it will be in a certain period by consumers and dealers .attention. .It is understood that once the new round of bid price ceiling rose, the whole pattern of the rural market will be the emergence of new products, the polarization, but the price war with low-end products, different prices are not high-end products increase, but a product .structural price increase, to meet part of the rural consumer demand. .</ P> <p> great service support system is difficult </ p> <p> the past year, home appliance products, successful sales in the rural market is growing rapidly. .As of the end of November last year, sales of enterprise information systems through the registration of sales of home appliances over 3174.92 million units, worth a total of over 581.31 billion yuan, of which the refrigerator more than 14,540,000 units, over 6.86 million color TV sets, washing machines and more than 4.3 million units, 2.67 million air conditioners .sets, water heaters over 830,000 units. .Products sold by these companies after sales service can be fully protected in this year, particularly in rural household appliances during the Spring Festival peak use, the product usage was the geometric state of growth, while demand for services is very great. .</ P> <p> distributed to these sales, the vast region of rural households, once the product fails and issues, the major appliance business services network and rapid response mechanism is able to support the needs of these rural consumers? .More critical is that the enterprise has a direct impact on service levels this year, some enterprises in the rural market sales. .</ P> <p align="center"> </ p> <p> It is understood that many of the current service network appliance companies are units of county, township contracted with county agents service providers of decentralized cooperation .various villages in the service of rural families. .The company contracted service providers for these rural constraints and lack of direct standardized management tools. .The uneven quality of their service providers, there are still profiteering through individual acts of service, seriously damaged the interests of home appliance manufacturers and consumers. .</ P> <p> especially the air conditioning and water heater products, product quality and after-sales service are closely linked with the installation, how to ensure the use of these products in this year's peak season and consumer demand for services can be met. .This will directly test the response capabilities of all business services. .</ P> <p> year, as home appliances into the second year, the layout of large enterprises around the after-sales service will become the post-market network to develop the important work, not only because the service directly determine the future of enterprises .development of rural market and brand reputation, more crucially, how to resolve products and services complaints, smooth service protection and response feedback mechanism, but also determines the investment enterprises in the new year winning ability. .</ P> <p> reporter noted that the current service system for household electrical appliance enterprises in China are generally taken is to rely on third-party professional services organizations, companies and individuals, and can not establish a set of internal services entirely within the service system. .This requires the management of the service to be inclined from the county to the township to put more money and better management tools and high-quality personnel. .</ P> <p> foreign small enterprises contest </ p> <p> now, home appliances the first year of implementation of policies to benefit the most, accounting for the largest share, comes as Haier, TCL, Changhong, United States ., Hisense and other domestic large enterprises, they firmly occupy more than 5 percent market share. .For these large companies a comprehensive leading industry analysts pointed out: one is because these big companies product line length, in the short term to quickly launch affordable for the rural market, in line with market demand for products, and brand is extremely popular; .On the other hand also because these big companies will open up many years ago in rural markets, four markets in the three formed a sales network, distribution and service system. .</ P> <p> At the same time, the policy started last year, the beginning of the countryside, fast response, many small and medium enterprises are high hopes, though, and also launched a successful bid for the layout of the rural market, but by its own sales .less network, the product of small profit margins, and weak brand factors, small and medium enterprises in the rural market has been difficult to get new breakthrough in size. .</ P> <p> to enter China's home appliance market, foreign companies for many years, last year's performance in China's rural market is also very general. .Many foreign companies due to product price positioning, brand marketing strategy so many restrictions on the policy in the home appliances start at the beginning not the tender heart and soul into the work of the rural market. .However, with the year the needs of the rural household appliance market increased rapidly and the formation of large-scale blowout, especially in some rural market, the purchasing power of home appliances for the foreign large foreign-funded enterprises to form a larger shock. .Late last year, Sharp, Panasonic and other foreign-funded enterprises have clearly indicated that the introduction of new marketing strategies, to seize China's rural market. .</ P> <p> industry observers point out that you can determine that the market is big business in rural areas last year's one-man show, then this year will be a rural market, large enterprises, SMEs, foreign companies competing for three lively scene. .SMEs will have a sound sales network through the implementation of the regional market of precision farming. .The foreign-funded enterprises will use its own products and brand appeal, grabbed the part of the rural high-end market, these two groups to further promote the development effort will also be big business in the rural market strategy innovation. .</ P> <p> can make sure that the home appliances into the second year the policy will not only not weak, but because of the increase in the number of firms, market competition means the rich, to further promote competition in the climax of the rural market .. .</ P>.