Intense market competition within the home appliance industry undercurrents into spared from war era.

<p> the first quarter of the industry downturn, public enterprises have chosen to hibernate in the second half, "home appliances", under the performance of state subsidies to stimulate recovery in export orders began to increase until the end of the year 2009, China's home appliance industry witnessed .the course of the economic downturn to recovery. .</ P> <p> Today, the financial crisis further away, experience "shuffle" after the appliance industry began a heated competition. .</ P> <p> but this new round of competition, it seems more than ever, "bloody." .</ P> <p> starting from early November, Guangdong, Zhejiang and other places some of the home appliance industry reflecting the entrepreneur after another to the correspondents: At present, the domestic appliance industry with the emergence of a "non-normal" means of expansion .The "immoral" behavior, resulting in many household appliances enterprises and loss for this hit. .</ P> <p> 12 月 6 日 to 16, "China Economic Weekly" reporter went home appliance industry, intensive Pearl River Delta, Yangtze River Delta region, the current situation on the industry survey interview. .Reporter has visited nearly 10 home appliances business, wherever he went, almost as if all the responsible people have a stomach of grievances. .</ P> <p> why all the manufacturers, "shelling" of beauty? </ P> <p> 12 6, in Shunde, Guangdong, home appliances industry veteran Mr. Lin (alias) s feelings to reporters: ."Chu Laihun, sooner or later have to repay. .The practice of individual enterprises has been seriously hurt the industry itself. ."</ P> <p> Lin said China's home appliance industry has developed rapidly, a number of industrial enterprises of scale and global sales, has more than South Korea's LG and Samsung, even more than Japan's Hitachi and Sharp, but the lack of a .Inside the great enterprise. ."Has to happen, and what is happening, clearly shows that individual companies 'Green Gang culture' is harm to others. ."</ P> <p> interview, from the" buy-back door "to" distributed leaflets and denigrate competitors "from the" grab talent "to" cheat technology "several well-known or .unknown household electrical appliance enterprises complained and anger, surprise and astonishment to reporters, seemingly calm behind the appliance industry, really hidden the raging undercurrent? </ p> <p> Gengrang shocking news is that these private prosecution experience .Unfortunately, companies who Jianfeng That referred to "individual" enterprise, actually are beautiful. .</ P> <p> "in the name of M &" </ p> <p> 12 7 December, a production of bread at the Zhuhai-based appliances business, the responsible person complained to the reporters, their business almost .was a "beautiful lies" collapse. .</ P> <p> "We are the production of small household appliances enterprises, the main products are household toaster, do not look us in the country is not known, but bread alone, we ranked first in global sales .. .Well, on Earth, where there are bread countries and regions, have we produce bread. ."</ P> <p> the official told reporters in June 2008, under the influence of the financial crisis, export decline, this time, leaders in charge of the United States take the initiative to seek them in the hope of M & bread items ."I had two thoughts, first of all, because of funding tricky, consider any event, the first pull through again, to be the second largest shareholder is also good; Secondly, my personal beauty boss is also very good personal relationship, often played with .Golf, industry associations, we are also 'main thing', and we often sit together, what a meal, be regarded as an old friend, so when faced with such an opportunity, or very satisfied with that. ."</ P> <p> The official said the two sides on the matter of mergers and acquisitions reached a verbal agreement, the United States stationed to the bread company auditors, in a week's time, the core technology of bread, financial condition, .sales channel, human resources and other aspects of comprehensive understanding and auditing. .</ P> <P> <P> <p> week after evacuation of the U.S. business, the person in charge and make all preparations to wait for an official contract. .</ P> <p> "over a period of time, the U.S. side suddenly came a phone call, saying that because of funding problems, M & A matter of suspension. .Subsequently, several core of our business and technical personnel turnover, less than six months, the United States of bread production line start, the first products available ... ... "</ p> <p> he said, later confirmed that those who leave the service .technical staff have turned to the United States. .</ P>.