Wednesday, January 5, 2011
Baidu Google monopoly out if the household electrical appliance enterprises should pay attention to?.
<p align="left"> 2010 年 1 13, the world's largest search engine Google global vice president, chief legal counsel David? Drummond issued a document on its official blog, said that because of various factors to consider, .Google will re-evaluate the feasibility of business operations in China and Google China consider closing sites and offices in China. .</ P> <P> <P> <p align="left"> Although only one consideration, but also with the "Baidu is black" as the incident set off an uproar. .Everyone in the analysis, all in the comments, if Google will withdraw from China China's Internet economy much of an impact; withdrawal if Google, Baidu will immediately benefit, because of its major competitors disappeared; the site Google in English .servers are located overseas, will increase the delay in access speed, which will lead to customer churn; the future of Google products (such as maps, input tools, etc.) support may be relatively small, which will likely enhance the user's reliance on Baidu. .</ P> <p align="left"> all the analysis seems to point to the launch of Baidu Google will be the biggest beneficiary, according to Analysys International estimates that by the end of the third quarter of 2009, Google accounted for revenue of China's search engine market .31.3% market share, competitors, Baidu 63.9%. .The remaining 4.8% of the market by other portals and carve up Yahoo. .Many people are worried that the search engine itself has received more than half of country's market, Baidu, the Google out will not increase after the start, "arrogant"? .</ P> <p align="left"> In fact, early search engines did not appear before the Chinese Internet is more like local area network, and now the online habits of Internet users has been completely changed, which site to go looking for anything, want to know .What would go through search engines, most people will wipe the search engine Home, and as such, it created a Baidu, Google gratifying annual income. .With the rapid development of Internet, PPC, advertising and other means of income generation embedded appeared one by one, businesses are "door give money", after all, more than 300 million Chinese Internet users are powerful consumer group in the door industry ., the home appliance industry is one of them, many appliance companies are with Baidu, Google in-depth cooperation. .</ P> <p align="left"> developed on the Internet today, and if so by Google, the Internet has changed the departure, then faced a small profit for themselves, shrinking demand, the export status of the household appliance industry dropped how to do? .Baidu to give up? .To give up a large consumer groups; let their mercy? .Is equal to its own people to the meager profits into the pockets, Thailand, but if we really come to this day, the law does not address the real operational experience with the tragedy. .</ P> <p> proved, we are not unfounded, a well-known household electrical appliance enterprises friend told reporters, the light of their cooperation in the search engine business advertising each year, ranking as high as tens of millions of cost, the effect is not without, but can not tell; .and some small household electrical appliance enterprises as the annual search engine marketing, online brand promotion and online advertising into the worry, no effect of the small cast, cast a big fear of "肉包子打狗" forever. .So if Google is really out, Baidu monopoly on power, our household electrical appliance enterprises how to do the most effective search engine marketing is the real consideration, so that the money spent on Baidu real role to play. .</ P> <p align="left">-depth understanding of search engine marketing to achieve targeted </ p> <p align="left"> Looking at the current search engine marketing industry, household appliances, the most failed, or there are many companies that .small businesses do not have the money before the search, big brand companies do, in fact, this concept has been very behind. .In fact, search engine marketing and advertising activities of mutual assistance. .If the search engine did not do, the investment of advertising is generally white, no matter what medium is used in the newspaper or broadcast. .Search is actually a net income concept, integrating the line activities of a process. .If Internet users want to know details about the product or something very detailed, go online to check this thing, you must ensure that your product or service displayed in the search engine on the initiative. .</ P>.
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