2009-5-fun, focus on May 1st small golden week, mother's day, the Dragon Boat Festival three festivals, close to another is children's day, businesses naturally will not miss these promotional opportunities, good variety of promotions continued for more than a month. With the State of a series of good support policies, coupled with the consumer's consumer enthusiasm, the sales of household appliances may be called.
Home appliance stores a variety of promotions to attract consumers
May 1, Tuen Ng Festival of small golden week, home appliance stores in promotions direct dazzling, crazy night market, price of direct reduction, buy gifts, prizes already belong to the old, suning evergreens bridge Inn for the first time home appliances "auction" to allow consumers to experience the excitement of the auction, it is very chic promotion tools. In addition, the theme concept has also been used in promotional activities, "health and energy saving" and "refrigeration Headquarters" and other activities of the specific targets are also to attract consumers.
Compared to the vigorous promotion of labor day, labor day, mother's day and is the flagship brand children's day, small household electrical appliances in the tender two festive sales surge despite profit space, so the price range of promotional activities is only around $ 400, and even some products only increased feast small gifts, but the momentum of the Tiger is cool, in which electrical appliance fiery sales induction cooker, humidifier, soybean milk machine is consumers are more concentrated in a few products.
[Meet the Dragon Boat Festival small holiday promotions busy capital city home appliance stores various surprising tips]
[Capital arena fight night home appliance stores may day crazy battle "night"]
Seize the opportunity of change of brand awareness
Market vagaries, a new policy, a popular trend, etc. are changed, each small change in competition close to white-hot household appliance market raises huge waves or even a revolution, and grasp the opportunity to be based on the market.
Figure 1
In May of hunting home appliance brand awareness on the list, the first steps into the top spot, with 43% of the share lead the second Haier. In Figure 1, we can also be found in all 10 members, a total of four domestic brands ranked, occupies a total of 75% of the share in the domestic brands of exerting force and national policy support, domestic electrical appliances already reversing the foreign joint-venture brand in the Chinese home appliances market near monopoly of dominant position.
Journalists visited the Mall also found that, in the May 1, Dragon Boat Festival, holiday promotions, price of domestic brands relatively large, and special offers for the mainstream products, even new listing is the price for flat-panel TV as an example, CHANGHONG Europe 宝丽 plasma TV has finally appeared in the marketplace, and sold $ 6990 only PT50718 can be said to be very cheap, and foreign price products for high-end products or 55 inch, 52-inch, and other non-mainstream products, such as Samsung's a LED backlight TV LA55A950D1F played million decrease, but falling prices still after nearly 3 million, ordinary consumers can only look on and sigh.
Although the objects and may promo only domestic brand strength and foreign market scramble of a factor, but domestic brands is to create high quality, low price, and so the new image to cost-effective won more consumers.
National good policies to consumers affordable
Policy: "trade-in" 10% subsidy
The State Council decided in Beijing and other places for television sets, refrigerators, washing machines, air conditioning, computer 5 class appliances "trade-in" experimental work, cross selling within the scope of subsidies, and old appliances to purchase new appliances of consumers, in principle, according to a new home sales prices by 10 per cent of subsidies, subsidies to determine the maximum variety. On the recovery of old appliances within the scope of subsidies and sent to the disassembly processing enterprises in transport costs, given the fixed subsidies.
Beijing three stores promise "trade-in" without affecting other benefits, this commitment would undoubtedly give consumers an injection of centering agent, get 10% discount is a discount store, trade-in also fell not implemented. It is reported that during the Festival, some brands such as CHANGHONG, etc. has been carried out in a 10% supplement activities.
[Recommended reading: Beijing residents "trade-in" subsidy 10% household appliance stores commitment]
Policy 2: energy-saving project of Huimin
"Energy-saving products Huimin project" refers to financial subsidies to the energy efficiency rating for the level 1 or level 2 more efficient application of energy-saving products to promote, expand consumer demand, promote energy conservation and emission reduction.
There are already specific rules of the air conditioning products, according to the energy-efficient room air conditioner extension prescribed in the regulations, the State will be on energy efficiency rating for the level 2 of the air conditioner 300-650/units (sets) of subsidies to the energy efficiency rating of level 1 air conditioning for 500-850 Yuan/Taiwan (sets) of subsidies.
And household appliances to the countryside of direct subsidies to farmers, the subsidies mainly to enterprises, but will have a clear identity. Most of the energy-saving products because the costs are relatively high and the price is much higher than ordinary product, the price will be due to the subsidies have "mainstream price after" for the consumer, will be able to take into account environmental protection and privileges.
[Recommended reading: energy-saving air conditioning now buy highest compensated $ 850 to countryside products except]
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