Household appliances in rural areas mainly depends on the next ten years will account for a regional chain.

<p> in the "home appliances", "trade" under the impetus of the two New Deal, the national policies to vigorously promote the "new countryside construction" under the guidance of the direction of the next few years to ."coastal areas of the three or four markets, the inland areas of secondary and tertiary markets," as the mainstay of rural household appliance market, will usher in a new round of breakout. .</ P> <P> <P> <p> living standards in rural areas with significantly improve, with further decline in the price of home appliances, significantly improve the quality, as more and more specialization and standardization of rural electrification .chains appears and improve in the next 10 years or even longer, the Chinese appliance market competition overall shift from rural cities, or even a "rural conduction city" New product development trends. .For a large number of rural market growth and develop regional appliance chain who will no doubt be that a household electrical appliance market opportunities shift from urban to rural areas during the biggest winner. .</ P> <p> present, the Department of Household Appliances, Pearl home, Pak Shing Electric, Xiamen Three Gorges International Trade, Southeast Electric, Panyu sand garden, fashion, electrical appliances, electrical front as the representative of Thailand's coastal areas, and Siping appliance appliance chain ., Mianyang Jiafu to electrical appliances, electrical Tenda, Huimin Town appliances, home appliances Yu, Octagon, and Sheng electrical, industrial electronics, electrical Dolton, East Bridge, electrical appliances, household appliances with the interests represented by the interior appliance chain, will be .In this round of the main battlefield of the Great Migration of Chinese home appliance business war, access to an unprecedented golden period of development. .</ P> <p> home appliance industry in the future business opportunities in the rural areas </ p> <p> reporter found that the current domestic appliance industry for the future business opportunities in rural markets and development, has reached a high degree of consensus that we must .to the rural market, we must develop special products for rural markets, promotions and services, we must seize the distribution in the rural areas account for 8 percent market share, regional appliance chain network resources, to establish the depth of the strategic partnership. .</ P> <p> the most representative, is to Sony, Sharp, Samsung, Daikin, represented by foreign-funded enterprises have been launched for the rural market, product development and market expansion plans. .For many home appliance manufacturers in China, its rural expansion plans as early as 10 years ago opened one after another, but since last year in the "home appliances", "trade" and other policies to stimulate ., the appliance manufacturers plan to expand in rural areas was from the "regional pilot, local test water, periodic promotion" to a "national, scale, long-term development plan." .</ P> <p> It is understood that only last year, the United States, Haier, Meiling, Oaks, Changhong, TCL, Hisense and other domestic appliances business, only in the rural markets has reached sales of more than 30%. .It also directly contributes to a large number of enterprises and traditional industries to second and third tier OEM OEM processing business as the main focus of the business transformation of export-oriented enterprises, enterprises will shift the focus of all the rural areas from the cities, the company's products and promotional resources for all .the rural market appliance chain running, and with the establishment of regional sales network home appliance chain, build brand franchise stores or product area. .Including the new division air conditioning, air conditioning Changhong, Panda TV, power washing machines, refrigerators and other large number of Omar's focus ahead of second and third tier brands have turned to rural areas. .Department of Commerce estimated that only state "home appliances" policy one, will pull 900 billion yuan in the four years the rural market consumption. .The first batch of 10 provinces and municipalities only in the implementation of the appliance, "trade" policy will also bring nearly a thousand billion market consumption. .The industry estimates that if the country's two main policy anchored in the next 10 years, the overall capacity of the rural household appliance market will be calculated as a unit trillion, this demand will be directly in the capacity of the rural market, gave birth to 10 months or more ."Suning Appliance." .</ P> <p> regional appliance chain accounts for a </ p> <p> the huge rural market opportunities for some home appliance manufacturers have been "restless." .In the just completed the layout of the city after the market chain stores, Suning, two national home appliance chain Gome will have announced the business into the rural market. .However, industry observers Hong Shibin view, the United States Suning have been clamoring for years to the countryside, but in the third and fourth level on the rural market, it is hard to find figure. .Delay Xiabu Qu, said Ming Su </ p> <p> However, it is surprising that in recent years, a large number of rural markets in the developed regions appliance chain, but in the rural market and improve the strategic position of .Today, many appliance manufacturers in the hands of a "Hong steamed bun." .</ P> <p> Recently, the national distributor conference TV Konka, Konka Group, Gang Mu, vice president made clear that "offensive county, stable cities, Konka television this year, Gome, Suning, two stores .The total sales will be controlled within 15% of the total, Konka will no longer be dependent on the United States, Suning. ."The reporters also noted that this scale over thousands of Konka's national dealer meetings, lack, Gome, Suning's presence. .</ P> <p> It is understood that last year, Gome, Suning sales volume of the two companies have already exceeded 1,000 billion yuan, respectively, mark the country accounts for about 22% of home appliance retail market share. .But the two are basically the retail business from stores in the secondary market business, three market retail stores for the volume of the two companies contributed less than 10%. .This means that third and fourth level in the home appliance market volume by nearly 9 percent and its affiliated regional appliance chain to join retail and wholesale networks hold. .</ P> <p> reporter noted that despite the current regional appliance chain size of their sales are less than one million dollars, but because these areas appliance to adopt a "precision farming rural markets," the sound type operation strategy .the growth rate in the short term and space are more stable. .And the next 3-5 years, regional appliance chain will not happen with the national appliance chain direct conflict. .Once the type of appliance chain in the region to complete the layout of a single regional network to the surrounding provinces after the rapid expansion of the sales will be released on the size and performance and enhanced. .Currently, including the East Bridge appliances, sinks silver appliances, Pearl integration, Mianyang Jiafu, the Siping home appliances, electrical appliances, such Tenda is implementing regional appliance chain regional expansion plans. .</ P> <p> the same time, a group of agents from the initial transformation of the provincial product retail chain businesses have, in recent years are also actively improving the number of its retail products and specifications, the products from a single integrated service agents to .wholesale and retail restructuring, which will encourage enterprises to increase the size and performance. .Including Zhe Jiang Baicheng, Xiamen Three Gorges of the original agent model based on the regional retail chain began promoting a new model. .</ P> <p> present, all provinces and municipalities in China have emerged a group of regional business leader in home appliance chain, by wholesale, retail, plus other forms of self-employed or join the chain, based on the third and fourth level market .launched a new round of strategic layout. .Especially in the two major home appliances under the impetus of the New Deal, through its own unique business model, as the local distribution market leader in home appliances, home appliances successfully occupy the retail market in the country "half", and wait for an opportunity to a secondary market .initiate a new shock. .(Xu meaning strong) </ p>.