U.S. air-conditioning service "ice-breaking": to lead the industry standards upgrades.

<p> 7 1 March, China Household Electrical Appliances Service Repair Association held at the Diaoyutai State Guesthouse in Beijing, "Navigating Services - Ministry of Commerce promulgated the Standards and air conditioning industry's first three service units of the opening ceremony of excellence" News .conference, the U.S. air-conditioning with improved network of services, professional services, technology, speed and timely response to the excellent performance, access to air conditioning industry, the first three standards of service excellence unit title. .</ P> <P> <P> <p align="center"> </ p> <center> China Household Electrical Appliances Association, Liu Xiumin service and repair air-conditioning for the United States awarded honorary certificates </ center> <p> Appliances .Services: a protracted war without end </ p> <p> from "lower the price of doing that," the price war to "spread the network a little more," the channel of World War II, air-conditioning industry competition .Now enter "the service is excellent and that" service war. .</ P> <p> appliance service is an investment as many little in return, thankless "work fine slow living", a number of speculative home appliances business services just as "The Emperor's New Clothes", & ldquo .; embroidered pillow, "to pretend facade, and not from the strategic importance, not from the details of implementation. .The air conditioning is "semi", "Three quality, seven installation", because the lack of air conditioning service standards, resulting in the industry, "Qingsao service" more popular, "are off to ., depends on lips moving, "pre" talk nonsense ", the sale of" Snow chaos "after sale" chaos repair "of the three promiscuity become the industry's" chronic illness. " .</ P> <p> It is understood that China's home appliance industry in the fast and steady development, as the closely related with the home appliance industry is faced with after-sales service industry management lag, lack of service standards, quality of service between such problems. .In recent years, emerging cottage service network, service 乱收费现象 severe, resulting in many regular household electrical appliance service enterprises affected. .Appliance service standardization around the corner, view of this, this year's "two sessions" A lot of home appliances industry representatives and members of the focus is placed on the appliance service industry. .</ P> <p> According to the China Association of appliance repair recent data available, the users surveyed overall level of service to the appliance "very satisfied" with less than 25% "dissatisfied" survey, .which accounted for 34.48% quality, service accounted for 56.53%, most of them associated with the maintenance. .This is the Chinese home appliance service on the current situation "embarrassing," one of the best footnote, which is the introduction of air conditioning installation, disassembly, take apart and wash the three criteria, the selection of air-conditioning as a model for the United States the significance of a model. .</ P> <p> Midea Refrigeration Group, Jin-Liang Wang, vice president of marketing headquarters in China that an appliance service is not the end of the protracted war, if the appliance market for a battle than the competition, the service is started and then sold, sales .is only the beginning, distribution, installation, maintenance and other services is the real "main battlefield." .Especially with the increasing trend of product homogeneity, the service component as the focus of major air conditioning companies to compete directly related to the consumer and dealer reputation, relationship to the survival of enterprises, the United States built a complete service for this .system, and actively create the "seven best" as the basic content of the whole satisfied with the service, the "best network engineers the most professional, most timely response, visit the most comprehensive and most robust mechanism, commitment most thorough, most enthusiastic attitude ."from the service quality and improve the user experience. .</ P> <p align="center"> </ p> <center> beauty Jin-Liang Wang, vice president of marketing headquarters in China to share the advanced experience of the United States air-conditioning service </ center> <p> beauty of the road: from quality assured .to moving services </ p> <p> early as 1999, the United States on the development of autumn and winter one year free home maintenance for the users of air conditioning maintenance, "Air conditioning deep cleaning" system. .In 2005, the United States based on the difference between the air-conditioning of the strategic thinking and the quality of self-confidence, first in the industry launched the "6 years for repair" than the state's "three guarantees" standard increased by 2 times the industry to wonder; .In 2009, the United States the main push inverter air conditioner, have launched the "Quality witnessed - refrigerating returned unconditionally satisfied," "Frequency = technology is mature and assured quality and stability of + services + professional", "warm and China - .- Article on heating are not satisfied with no returned "; cold year 2010, the United States to promote the industry, service upgrades, the first to launch from the" Decade of machine for repair "service commitment and" all satisfied with the service project " ., shocked the industry, and attract major air conditioning brands have followed suit, to accelerate the upgrading of the industry service standards, giving rise to the New Year cold air-conditioning service in the "basin together effect." .On the one hand to stimulate the conversion requirements of the "pots together, on the other hand, increasing the supply of services, extended warranty" pots together. " .The so-called "Poly basin effect", that is like a basin of water are all here together. .</ P> <p> to industry experts, the United States to upgrade the service on their own terms, just like wearing a responsibility from the "magic", not only bear the responsibility for quality, as well as corporate self-responsibility, integrity and social responsibility; on .consumers, inverter air conditioner is like buying a "life insurance" do not have to fear for the after-sales service problems, eating a greater ease of the "assurance"; on the industry, the United States and the frequency of .movement is the wind industry, the U.S. standard of frequency, is the industry standard; "years for free repair kits" will be the inverter air conditioner of the "new standard", a strong impetus to upgrade air-conditioning services, and further accelerate the inverter air conditioner .popularity. .</ P> <p> Service Road: user is king, quality-oriented </ p> <p> the United States a number of quality, service initiatives are repeated open industry precedent favorable by consumers, this access .Three air conditioning industry standard of service excellence first unit of the title can be said that up to their name. .</ P> <p> 2009 年 12 29, the United States in the "People's Daily" published an article entitled "quality operational excellence," the article, made from the "competitive concerns" to "focus on users & rdquo .;: Stick to drive from the "market oriented" to "user oriented" upgrade from a "concerned about the competition" to "focus on users," the changes, all starting from the user, to all customers as the core, .to improve the lives of all value-oriented users, in order to bring products pleasant experience. .In the air-conditioning services, the United States through the R & D, marketing services, maintenance services, information feedback four "starting point" for consumers to create the perfect service system. .</ P> <p> design in product development, the United States established a consumer-centric - "user participation, simulation test" new product development mechanisms. .In the sales cycle, the United States "fully satisfied" service including pre-sale, sale three aspects, to bring consumers a full range of assured services. .Maintenance areas, the United States through the Association jointly with the Chinese home appliance repair, maintenance personnel on the tens of thousands of professional training, implementation services, specialization and standardization. .In information technology, the United States by listening to the voice of the customer, heavily in building call centers, into three major initiatives 6sigma service strategy, the establishment of a leading edge in the service sector, and has won recognition and consumer choice. .U.S. marketing headquarters for China's Jin Jiang, director of customer service that, in the three major upgrades and energy efficiency standards promulgated by the double standards of service, driven by service in World War II has become a cold air-conditioning manufacturers compete for 2010, the focus, but also represents the future direction of the air conditioning industry. .</ P> <p> China Household Electrical Appliances Association, Liu Xiumin maintenance services, said the air conditioning industry with a highly professional service, whether the service quality standards and service quality greatly affects the customer's identity and brand recognition, .The promulgation and implementation of three service standards will greatly change the current service good and the bad of the phenomenon of home air conditioners, so there are rules about after-sales service air conditioning industry, there are standard to follow, will help enhance the consumer experience, and continued to speed up the air conditioning industry as a whole service .level of specification and upgrades. .</ P> <p> Deputy Secretary-General Wu Gaohan China Consumer Association, said the United States from the "Decade of machine for repair" service commitment to the first of three air conditioning industry standard of service excellence units, have shown the United States .brands, products, services, multiple self-confidence, reflects the U.S. perspective of the air-conditioning effectively safeguard the consumer interests of consumers, once again leading the industry pioneer, has set an example for the home appliance business, quality to win reputation, services, construction advantages, the United States will .accelerate the achievement of "white power aircraft carrier" strategy dream. .</ P>.