27 November, from the State information resources development department and Chinese appliance network, jointly hosted "2010 China Summit Forum on ice-wash industry that has always been" promosting washing machine industry, with macroeconomic fast lifting 2010 ushered in the rapid development of the market, washing machine market in the second half of 2009, continuing the trend, maintained a rapid growth phase.
The State information resources development department Assistant Director Miss stated: "the market's rapid development of the washing machine industry overall industrial upgrading, frequency conversion technology widely adopted, new products are emerging that enables high-end products continues to expand, while the price more drum washing machines, the more people, and to speed up the washing machine in three or four-stage market velocity, as the washing machine industry provides a new space for development. At present, in urban and rural markets go hand in hand washing machine market, is conducting a comprehensive upgrade. ”
National Bureau of statistics, 2010-1-9 months, China's total yield of washing machine to 4280 million units, an increase of 32% growth this year, a second air conditioning appliances, this year's yield even greater than before the outbreak of the financial crisis of 2008 and 2007 over the same period reached its highest level.
According to data from the National Informatics Centre, 2010 (2010-1-10 months, the same below) washing machine sales in the domestic market rose by 25.17%, moreover, with the emphasis on urban consumption level continues to improve and trade-in policy in the continued expansion of urban areas, the overall product consumption structure further adjustment, the high-end consumer proportion up sharply.
China household electrical appliances Association Deputy Secretary-General Mr. Gang Chen pointed out that 2010 washing machine market growth benefited from pulling in policy under domestic demand strong urban market trade-in product replacement tide brought by promoting a secondary market, washing machine, product sales, while in rural markets home appliances to the countryside to great to discover the three-level market, and even more the next tier market potentialities, expected this year, the overall sales size washing machine market is maintained, the increase in sales year-over-year more than 25%.
Market launch of increasingly fierce competition among enterprises is thrown. Haier brand pattern, still occupy the washing machine market head Suoo, in 2010 in key cities in China, Haier washing machine respectively occupy the whole sales, semi-automatic micro market, automatic micro market, automatic washing machine drum market as well as the frequency of first place in market share.
United States, little Swan, Hefei Sanyo, Panasonic, Hisense, brand sales share has increased accordingly, particularly after a period of price competition, the beauty of the market sales share by 2009 19.64% increase by 2010, the home of 22.46% in the poll of industry, as promoted by the most obvious brand.
Home appliances to the countryside policy on domestic market needs enormous power, in three or four-stage market most benefit is the refrigerator and washing machine products. Data show that in 2010 the washing machine market a secondary city sales year-on-year growth of 10.83% and 18.36 34%, and the Rose City shipments are up to 36.65 118.03 percent.
Rural market washing machine sales is the explosive growth of enterprises also will look at recent rural markets, Haier has just launched the town market strategy cooperation mode, ready to renew to the three or four-stage market strength, beauty through continuous development for the rural market town of washing machine products leader in the market. Some large household electrical appliance enterprises also use household appliances to the countryside of opportunities to get involved in the washing machine industry, Pescod carrying brand and channel advantage in rural markets, because it already has the advantage of the brand, the product is very popular with rural consumers.
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