Washing machine and old brand power yesterday (2 December) in SHUNDE announced that enable brand new LOGO, also announced officially entered the refrigerator, microwave oven, and targeting to create a "great white" strategy, the silent years old brand opened the road to recovery.
Power brand after the winner, experienced a floating market test, on the occasion of the brand was born thirty years, the power to move the image of the claim to be "thirty", advance replacement label and enter the new industry revitalization market, raise consumer recognition.
The starting point of the old brand new
"80 after becoming the home appliance market consumption backbone, simple, sleek, modern become their aesthetic pursuit, power-on product appearance, functionality, and brand image to make the appropriate adjustments, this is a powerful new brand strategy to start". In the power of brand new vision introduces VI, Zhongshan East leading power electrical appliance co., Ltd. CEO Liuliang said.
The power of the 1980s, many are struggling to expand in scale factory of household electrical appliance enterprises, took the lead with a flagship family of TV ads stand out, time, power washing machine and the familiar advertising phrase "power washing machine dedicated to the mother of love" with red all over China. But in China electrical appliance industry, large-scale high-growth power of the new century, but after Zhongshan city, green cool, several change hands through a bumpy path of development.
2005 Guangdong dongling Kai Qin to the master power, and in October of that year investment 1.5 billion power electrical appliance co., Ltd. was established in Zhongshan dongling, power is renewed vitality. Dongling Kai Qin Group President Guo Jian Qiang said the brand is the most valuable asset, dongling group expectations might use for label and enter the new time, a more passionate, more proactive attitude to face challenges.
At the insist on washing machine industry, power announced officially into the refrigerator and microwave oven, one launched nearly 40 refrigerators and microwave ovens in nearly 10 new products. Powerful think is that the separation of the ice-wash, using the power of existing national marketing network and power in the field of brand influence of washing machine, cutting the refrigerator market to improve the competitiveness of enterprises, and refrigerator and washing machine just can form a season of complementarity, enhance return. Select the microwave industry is based on the power for a long time for first-line brand OEM has strong technical strength, excellent product quality, and the power of choice, online sales and TV shopping channel, avoided and advantage brand face competition, select emerging channel blue sea.
Liuliang said that in the future, the power will also consider entering the air-conditioning industry, the future might be just a synonym for a washing machine, also is a synonym for white brand.
Prices hit channel innovation
Whether washing machine industry, or the newly added power and microwave oven, refrigerator market competition is intense, Haier, meiling refrigerator etc. larger brand carved, microwave ovens have galanz, beautiful clubs dominate, what winning?
Powerful natural will be targeting a price.
"The power of the refrigerator has comparable dongling line brand appearance and functional design, price than a less" wire brand, to win the low price as liuliang distributors and consumer recognition of important means. Microwave ovens of the same with low price strategy, it has been introduced, power liuliang launched the new price of microwave oven mostly focused in $ — $ 498 798 intervals, generally below the market price.
At the same time, the microwave oven in the channel selection on a circuitous way, avoid the strong brands of positive competition, with the intention to seize television shopping and net acquisition of market timing. Traditional channels of 750 million units of the power of the competitive gap, also within a short period of time, and a microwave oven insurmountable in the TV shopping and Internet purchase in only 50 million units of market competition, this is the power of the microwave oven to find a piece of blue ocean, liuliang said.
No comments:
Post a Comment