Inflation rising, in the home appliance sales terminal, "sales" and "straight down," "free" slogan is still quite holes, suffering from the price war troubled domestic appliance industry must rise, household electrical appliance enterprises profit space in the context of inflation experienced a new challenge.
Regardless of whether there is inflation, enterprises must make money to solve a series of inflationary pressure, domestic electrical appliance enterprises have started to establish inflation the profitability of the background to the mechanism will inflation control to a minimal scope. Press the White Dragon-beauty appliances as samples, trying to pass us and electrical appliances, electrical household appliances enterprises to cope with inflation snooping solution.
Impact: increase operational costs
The price of raw materials from recent data, and home appliance manufacturing related steel price performance stable, non-ferrous metals and even had some, "but with the beginning of the year compared to the overall price of raw materials is maintained at high level", while in the air conditioning compressor and motor which will be used for silicon steel prices year-over-year rise in the proportion reached nearly 50%.
Inflation not only brings raw material costs, labour costs would allow many household electrical appliance enterprises kink. "Previously, $ 1800 per month can retain many workers are now 2000 Yuan are unable to attract. ”
Layers superposition is pushing up the factors enterprises operating costs, but the "market-oriented" home appliances market is on the rise, "very sensitive". "Price war" has been the major companies seize market's "killer app", undoubtedly, hastily prices equivalent to be hard to lay over "exalted position" to send. Home appliances, bin analysis of flood of observers pointed out that "the costs of some basic consists of manufacturers to" internalize ", some large companies even take this opportunity to a big promotion, seize market. ”
Address: double the number of new models
Is the gathering of inflation at the other end it is hard to rise in sales prices, household electrical appliance enterprises what Chong Wai of? the marketing is responsible for the beauty of Xiao Yang (aliased) told reporters that now marketing rhythm faster and faster, "the past is a time for a promotion, it is the same time doing some marketing".
Appliance specialist Wu Jin Hui finds that on household electrical appliance enterprises, in order to reduce the impact of inflation, the cost of procurement of raw materials, in addition to control and adjust product structure is the key. "High-end products accounted for higher profitability than stronger, inflation is also less" beauty executives of such summary.
Overseas plant and reduce costs
It is worth noting that inflation is not a trick will be able to solve all the problems. Midea refrigeration Group China marketing headquarters Vice President Wang light, rapid increase in the number of new model appears to be simple, but reflect the business behind the development and design capabilities, only increasing scientific input, and run the front end of the market, with State-of-the-art technology to attract consumers to the current competitive environment have increased pricing power.
And positively to the overseas market has become America's response to inflation another proven methods. Wang Liang, refrigerator and washing machine consumption trend is moving towards the development of a more mass, the logistics costs have also become constraints many enterprises profit space, "while overseas local plant can effectively reduce the logistics to corporate pressure. "Wang Liang said.
Wu Jin Hui summary, household electrical appliance enterprises need investment decision-making capacity, inventory control, cost control and strengthen international capacity, in order to fight the battle against inflation.
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