Wednesday, January 5, 2011

Under the impact of overseas home appliance chain giant plans to enter China has changed.

<p> last May, Yamada Denki announced its entry into the Chinese market news was released, it caused widespread concern in the industry; of last year, Best Buy changed the "snail" style shop, opened six stores in one breath .; Not long ago, Metro's Journalists from declaration to enter China. .For a time overseas home appliance chain giant Chinese market as a "crisis of safe haven", a high-profile Chinese market expansion strategy to implement the initiative, has become a hot topic in the industry. .</ P> <P> <P> <p> However, since the first half this year, Yamada Denki, Best Buy, Journalists from three major overseas Chinese home appliance retail giant gave people the impression of the pace of market expansion, a "news only .stairs sound, but no one down "impression. .On the contrary, there are indications that the global economic crisis overseas home appliance chain giants, China expansion plans are being quietly changed. .Foreign home appliance chain giants clash in the timetable, once again postponed. .</ P> <p> Yamada Denki: Plan ahead to enter the Chinese market, stranded </ p> <p> Yamada Denki Okamoto Yun Director Chief Operating Officer June 10 interview with Reuters, said the company is considering stores in China .postponed to the next Development Plan period (April 1, 2010 -2011 on March 31.) .</ P> <p> called on earlier media reports, The 1st Shop of China this fall is expected to open ahead of schedule problems, Okamoto Yun did not deny it. .But said, due to deterioration of the current economic environment can not be accurately judge the situation, it decided to suspend the Chinese market. ."(We) will not be too anxious. ."Run director of the case, said Okamoto. .</ P> <p> Previously, Yamada Denki China Organization Code Segment reporting procedures on November 12, 2008 Banjie. .Company Name: Yamada Motor (China) Limited on 15 December 2008 approved by the State Administration for Industry. .</ P> <p> It is reported that Yamada Denki intends to set up branches in China, by the way, with Chinese appliance maker, to build close relations, post-purchase custom motor Yamada lay the foundation for its own brand products. .The expert analysis that Yamada Denki to meet domestic and overseas market through the demand for large-scale procurement strategy, the gross margin for the supply and demand sides are good. .</ P> <p> "If we take their logistics costs, then will be established between the upstream and downstream of a 'quasi-manufacturing retail' relationships. ."Okamoto Yun said. .Chinese home appliance manufacturers in order to help achieve Japan, China, sales of integrated supply synchronization, to get more bargaining power, Okamoto Yun also said: "In a way (in the Chinese market) is also necessary to ensure that the very large (sales) scale .. ."</ P> <p> another report, Yamada Denki addition to China market, Vietnam, Singapore and other Southeast Asia branch is also very interested. .However, Okamoto Yun said that only the number of stores opened in China, only after considering other areas in Southeast Asia to open overseas branches of the problem. .Therefore, 1 shop in China will also be the company's first overseas shop in progress, for the company's expansion plans overseas market in terms of significance with a wind vane. .</ P> <p> However, the spread of the global economic crisis situation. .Last year in the first half step back, focus on expanding overseas markets rose Yamada Yamada Denki founder, had to seriously consider "to enter the overseas market timing" issue. .</ P> <p> Best Buy: 9 new stores no timetable </ p> <p align="center"> </ p> <p> Last month, Best Buy opened in China this year .news of dozens of stores, home appliance chain industry to the attention of many people a "bright spots" in the double impact of the visual and psychological sense. .</ P> <p> However, recently the headquarters of Best Buy official website revealed that the 2 quarter of this fiscal year the company will open 13 new stores in the United States, including the sale of stores in Wyoming and Alaska's first two stores. .</ P> <p> However, reporters on the afternoon of June 10 message to contact Best Buy China, the former public relations manager, was told that it had left, convenient express any opinion. .The reporter then contact the company another public relations person in charge of Wang, but as of press time, did not get the about: 1,2-quarter of Best Buy China, the number of new shop; 2, the company's wholly owned subsidiary Five Star Appliance .the number of new shop two interviews planned response to issues. .</ P> <p> industry analysts said that although Best Buy 2 quarters in the United States will open 13 stores, but the number of new shop with the same period last year, compared to 33, or about reducing Liucheng. .Therefore, reduction in capital expenditure has repeatedly claimed that Best Buy slowdown in the Chinese market the possibility of a great shop, basically there is no short-term focus on opening new stores in large quantities possible. .</ P> <p> Journalists from: single store opened its first non-periodic </ p> <p> 3 end of foreign media reports, it was said to be interested in the acquisition of DSG International, Europe's largest home appliance supermarkets - .- Journalists from Metro's claims, the company's joint venture with Foxconn Technology, the first half of next year, the eve of the World Expo in Shanghai opened its first stores. .</ P> <p> However, the Ministry of Commerce and the Shanghai press inquiries, government departments, foreign commercial approval of the relevant information and business registration information and found no information to prove that the joint venture carried out the relevant application and filing procedures. .On the contrary, according to foreign media reports Journalists from home appliances supermarket in Russia, Turkey, further accelerate the pace of expansion. .Among them, only the Turkish market in recent years, will open seven new stores and lock 1.23 billion euros in the target market, to become Turkey's consumer electronics retail chain leader. .</ P> <p> industry analysts said, according to foreign retailers over the first six months ahead of the general store into the practice of administrative approval procedures for phase analysis, basically presumed Journalists from home appliances supermarket Expo stores before the first appearance of the possibility of .minimal. .At the same time, the person does not deny the Metro operator stores in Shanghai alone stripping the existing appliance business, its Naru Mei Cartier appliances supermarket joint venture, the Chinese market first Journalists from home appliances supermarket "shop in shop" .possibilities. .</ P> <p> foreign giants clash: Three years can be expected </ p> <p> Despite the fact that giant chain is facing expansion plans in China has changed, but the recovery in the Chinese economy is expected to take the lead, especially the "home appliances ."energy-efficient air-conditioning subsidies for home appliance trade subsidies, and 4 trillion yuan to promote policies to stimulate domestic demand, consumer electronics, home appliances market in China compared to other countries in the world" unique appeal ", and constantly stirred overseas giants .nerves. .</ P> <p> to industry sources, the United States facing difficulties in the country, the Soviet Union the United States and two city-based home appliance giant, Yangzhou Hui Yin, Mianyang Jiafu, the Jinhua-based backbone of the towns of Stone-type appliance chain in the "home appliances" .downwind on the battlefield in the case of stage, overseas chain giant expansion plans to enter the Chinese market or slow down, no doubt the city will market the appliance of the present circulation pattern, in reducing the cost of market competition and maintain market stability, etc. have a relatively positive .impact. .</ P> <p> "However, the foreign home appliance chain giants clash, it will be difficult to avoid. .In the local market, so the real order of battle, is expected to formally performed within 3 years. ."The source concluded. .</ P> Today Recommended: 4 coup perfect small size of the kitchen renovation of feng shui masters home outside the top ten taboo star luxury 122 square meters of beautiful private houses according to Nordic Secret small family home alert the six unlucky feng shui beauty put on a super rental of 3,500 yuan.

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