Saturday, January 29, 2011
Scalpers profit from high-end manufacturer of home appliance trade policy face war.
<p> recently, who lives in Beijing's Fengtai District, China would like to pay in July when the new house, buy a LCD TV, just the home that sets CRT to be eliminated, can enjoy the "trade" policy of subsidies. .However, last weekend he went to buy TV medium and large electrical accident when Purchasing Guide been told: "TM" pilot policy will be canceled by the end of May, in order to enjoy this policy, must be purchased in advance. .</ P> <P> <P> <p> reporter learned that, not only in the medium and large electrical appliances, including Gome, Suning and other home appliance chain stores, many consumers have been told Purchasing Guide "trade" policy to .adjustment, ahead of the June 1 purchase can enjoy the "trade" policy. .</ P> <p> However, recently informed the Ministry of Finance told the "China Enterprise News" reporter, appliance, "trade" policy does the pilot end at the end of May, but with the official policy from .promote the implementation in the country. .Then, in addition to the previous nine provinces of consumers, the rest of the country's consumers can enjoy the "trade" policy. .</ P> <p> The source also revealed that, due to "trade" is a national "structural adjustment of domestic demand pull" an important measure, there is a continuity of this policy, at least in the next 2 years .will be carried out, in addition to policies to increase coverage areas, but also would be appropriate to increase the types of subsidized products. .</ P> <p> policy into Scalpers profit field </ p> <p> It is understood that, since the appliance, "trade" policy of the pilot has the largest market feedback and interest is in the process of policy implementation .The subsidy funds are "used household appliances recycling Scalpers" disguised taking of the issue, in the process of policy implementation Watch "regulatory weakness." .</ P> <p> and "Chinese enterprises" in the market survey, the trade-launched direct-to-appliance dealers, appliance stores around the many discarded household appliances have become the party's gathering cattle. .Profit from the path of these people is quite simple, is to "close the old low sell high" is not used as home appliances, but consumers want convenient access to subsidies. .Roughly two process: the consumer to the store to buy household appliances, household electrical appliances if the house is not used, Purchasing Guide will be told to find someone to buy the old power, or the old electric cattle party initiative to provide contact information to get the old electricity subsidies .certificate. .</ P> <p> general, appliance recyclers discarded appliances from around the acquisition price of 5-30 per month, but sold to the consumer price was as high as 60-100 per month. .Revealed a recycler of waste household appliances, consumers generally accepted that only the price of 100 yuan, 60 yuan in the best selling, but the client if it is introduced over the store Purchasing Guide, but also leave them a little commission. .</ P> <p> and who asked anonymity said Purchasing Guide home appliance chain, from "home appliances" policy since the implementation of the recovery of waste household appliances often have business over the contact asking him to help introduce some of the demand to buy .Jiu Jiadian customers. .</ P> <p> "China Enterprise News" reporter also learned that, beginning in policy implementation, Suning Appliance has been easy to operate, used a "towing list", and many household appliances "Scalpers & rdquo .; to specifically sell the "towing a single" not only eliminates the need for "closing the old selling old" process, but also directly by consumers, "towing a single" certificate in exchange for subsidies. .According to sales has been the "single tractor," the cattle of the party said, these "single-towing" is from the user's home Suning Appliance Recycling waste left behind after the certificate, you can buy from a dedicated channel to ensure real .the price is not expensive. .However, at present, Suning Appliance has been made to cancel this certificate, to strengthen the process of closing the old management. .</ P> <p> In addition, recovery was slow, dismantling its production capacity saturation, even in the presence of secondary pollution of the environment and other issues, has become a policy across the country after the problems to be solved. .</ P> <p> computer into a TV policy a winner </ p> <p> from the appliance, "trade" policy since the implementation of five new ones in the household electrical appliances, TVs, computers become the biggest winner. .This reporter learned that, due to color TV, computer maximum subsidy of 400 yuan, and because of the upgrading of products, large-size LCD TVs, high-performance computers, the average price reached 4,000 yuan or more, you can enjoy the maximum amount of subsidy, for the consumer .most attractive. .</ P> <p> Although the maximum subsidy of 350 yuan air conditioning, but due to the "energy-saving PWM" policies, the current air-conditioning on the market less than 2,000 yuan more than the main hang up, the amount of subsidies is limited. .The washing machine is basically the same. .As a small amount of subsidies, for washing machines and air-conditioning market pull is limited. .</ P> <p> Recently, Jiangsu Province, the first is a breakthrough home appliance trade sales of 10.0 billion, out of the pilot provinces and cities in the first place. .From Jiangsu TV, refrigerators and other home appliances sales see Category 5, the average price of nearly 3,800 yuan each, of which the average price reached 4,500 yuan more than the TV to high-end commodity-driven, effectively led the home appliance product structure adjustment and upgrade. .</ P> <p> present, a number of pilot regions and cities home appliance chain stores, in order to pull the terminal sales, despite the spread Purchasing Guide "trade" policy of the cancellation of the pilot. .However, industry observers Hong Shibin view, this is a business means to stimulate sales, from the medium to long term, with the implementation of the policy the next few years, "TM" will become the household electrical appliance enterprises to stimulate domestic demand, particularly .is important to promote new policies in high-end power. .</ P> <p> since last year, the domestic color TV, refrigerators, air conditioners, washing machines and related companies have fought in the field of high-end market, launched the Internet TV, LED TV, inverter air conditioner, luxury multi-door multi-temperature refrigerator and washing machine, etc. .products, have been fought in the domestic market opened in a prelude to high-end market. .</ P> <p> industry analysis, the next 2-3 years, with the policy of expanding home appliances, domestic market, quick release, the Chinese appliance market will be around the high and low ends of the market in full swing. .</ P>.
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