Survey home appliances home appliances sales service in rural areas suffered three major tests.

<p> home appliances driven enterprises in the rural market development, household electrical appliances in rural areas to achieve the same time, many home appliance enterprises are also actively launched a comprehensive after-sales service to rural areas. .Oaks, Meiling and other companies have committed to its air-conditioning, refrigerator machine repair kits for 10 years, in particular, Meiling also committed to "boot is not cooling, free to you," and replaced with new machines in addition to consumers, the .also refund the full amount of purchase. .In addition, the United States, Haier, Hisense, Changhong and other enterprises, the rural household electrical appliances have also launched a special service content and initiatives. .</ P> <P> <P> <p align="center"> </ p> <p align="center"> profile picture </ p> <p> However, there are business people, told reporters in many enterprises .Behind the pledges, there are a lot of cash it, it's difficult. .The key reason is that many household appliances enterprises in the rural market sales outlets established, the lack of professional after-sales service network. .Only some of the large dealers do not only sell, but also to do service, but can not meet the township market. .Currently, the service bottleneck problems in the rural market is still prominent, mainly still in the market early next 3-5 years this problem will be the crux of the biggest home appliances market in rural areas. .</ P> <p> present, the rural household appliance market service there are three main problems: First, the market towns the lack of after-sales service network; Second, specialization, the lack of high-quality after-sales service personnel; Third, the rural service providers .weak sense of service, the service slow reaction, services, charges unauthorized fees and more generally the phenomenon of anomalies. .</ P> <p> According to report, because the development of China's rural household appliance market is still relatively short time, particularly in the rural market because of the relative geographic dispersion, and many household appliances sales of small enterprises in rural areas, the direct result of the enterprise network configuration for the service .number is lower. .Also, many sales and service outlets in rural areas without specialized training, many of which are personal self or others into the service area Bangdai etc., for the appliance installation, maintenance and other service system systemic lack of understanding, resulting in a number of rural services .network of "poor quality, poor attitude, the slow response." .</ P> <p> addition, since the household electrical appliance enterprises in China have been taken by a third party service most of the professional services organization to be responsible, but not establish their own professional after-sales service team. .This specialized division of labor, with the development of social resources to help the road for business ideas, but in the rural areas suffered a lack of social resources issues. .</ P> <p> It is reported that industry sales volume came in the top 10 large companies who are actively promoting the network service to the township from the county to sink, but also actively marketing the rural market for professional services .of the training to enhance their level of service and awareness to help them build professional service standards and operational procedures. .But for many small home appliances business, its after-sales service network space is very prominent, and many companies are not established in the county-level service network, while in rural areas by more than 6 is blank, directly restricts its future development in the rural market. .</ P> <p> Fortunately, the current market is still in the early promotion of home appliances, many home appliances to the countryside after the issue of product quality and consumer service is not high, no doubt to many .household electrical appliance enterprises in the rural market quickly establish and improve sales and service outlets to provide a buffer space. .Association of Chinese home appliance repair experts believe that it is the rural household appliances market service system, electronics companies to adopt the strategy of walking on two legs, one hand to establish their own service team and training mechanisms; the other hand, promote existing rural .upgrading of service outlets. .</ P>.