Golden Week, the city fire appliances in rural market is cooling trend Enthusiasm.

<p> Expo, entrance after the consumption of heat, the World Cup war, the Dragon Boat Festival small holiday, Father's Day, which followed a big event for this summer's home appliance retail market has become extremely passionate, business opportunities. .</ P> <p> reporter visited in the market learned that the Dragon Boat Festival and the consumer electronics market compared to previous years, this year's Dragon Boat Festival holiday sales very different. .First, around the Dragon Boat Festival before and after the consumption boom have emerged related to the World Cup lead to flat-panel TV boom, triggered by the computer after the entrance of the buying wave of digital products, and Father's Day, the World Expo is brought home appliances sales boom, are the Dragon Boat Festival .section of the appliance sales support points to bring more content. .Second, this year's Dragon Boat Festival holiday and weekend holidays only separated by two days set for the home appliance manufacturer promotion offers Dragon "3 days + 2 days" unique sales cycle, leading many companies to leave the Dragon Boat Festival has become a "May Day & rdquo .; leave again after the Golden Week promotion. .</ P> <p> start from June 12 to June 20, welcome the domestic appliance manufacturers in this year's first quarter gold sales stage, TV, air conditioning, refrigerator, washing machine, small appliances, computers and other digital .major companies, and Gome, the Department of Household Appliances, East Bridge appliances, Pearl and integration of one, two, three market of home appliances retailers, manufacturers together through before and after the Dragon Boat Festival this year created a "home appliance retail market," the small peak .. .</ P> <p> holiday makers raised superimposed attention </ p> <p> this year's Dragon Boat Festival holiday settings are also different from the past. .The statutory three days after the little holiday, just over two days, people would usher in a weekend, which in previous years is not. .It will increase the company's promotional activities to implement the terminal cycle. .</ P> <p> the same time, the past few days appear periodically throughout the hot weather, but also greatly stimulated the air conditioners, refrigerators and other seasonal home appliances sales. .The entrance has a comprehensive post-consumer boom there, led a large number of digital computers and other high-end product sales. .</ P> <p> 4 more years once the World Cup is to make large-screen flat-panel TV sales get a spurt of growth, and indirectly led to the complete set of other home appliances sales. .Reporter noted that also coincides with Father's Day on Sunday, also driving a number of appliance sales. .</ P> <p> Purchasing Guide, a household electrical appliance enterprises to disclose the past, the Dragon Boat Festival promotions, corporate and business than the weak intensity, but this year the holiday accumulation, except for some promotional gifts to buy the daily stages, during the Dragon Boat Festival is also .in product prices, gifts, etc. to increase investment in the chip market. .</ P> <p> reporters saw in the market for this year's "3 +2" structure of the holidays, most businesses promotion time is not limited to the festival for three days, but both ends of forward and backward .be elongated, the basic from June 12 has already begun, until June 20 before an end. .</ P> <p> business promotion after another </ p> <p> reporter saw the home appliance retail giant Gome, China carried out "the United States Dragon Boat Huang Jinzhou Guo cheap 'buy' happy" campaign, claiming price .by more than "Golden Week." .Promotional products from the traditional color TV, refrigerator, air conditioning, to the new 3G digital products. .</ P> <p> during the Dragon Boat Festival, underwritten exclusively by the United States to fly touch tablet handheld computers, price cuts can be used to describe the high dive. .TV and air conditioning has become the focus of this promotion States United States for the World Cup and the launch of the match 32 LED flat panel TV, the maximum decrease of 50%; Although the June 1 implementation of new standards for energy efficiency, but the United States instead of rising prices of air conditioners .drop, which makes the channel much jealous of other appliances. .</ P> <p> the United States as the country's largest competitor Suning Appliance to be outdone, the "affordable Dragon Boat Festival, Dragon Boat Festival Li Hui, and Good Luck Dragon Boat Festival, Dragon Boat Festival and protect the price" of none other promotional activities, but also allow consumers hooked .. .</ P> <p> as Gome and Suning Appliance giant, the two played inextricably in a time when the secondary market, Yangzhou Hui Yin, Mianyang Jiafu, the Yinchuan East Bridge and other regional electrical appliance chain enterprises also have made .force, they played the marketing card to consolidate their own "spheres of influence", but also for the sale of the first half of doing the final sprint. .</ P> <p> As the third and fourth level market leader in home appliance chain Yangzhou Hui Yin, the Dragon Boat Festival golden week of this very seriously, half in advance to cooperate with the major appliance manufacturers, for the Dragon Boat Festival Shop promotions .flat road, so the major brands of products have a more substantial price cuts. .Exchange Bank has also pioneered the double stored by consumers activities, namely, 200 yuan in exchange of silver stored in the consumer can be stored when not only the 200, but can also get 200 RT-Mart shopping card .great attraction. .In addition, as the domestic air-conditioning giant Gree beauty also exchange silver battlefield air staged a price war. .</ P> <p> and Hu Ju Xiu, owns the largest number of "home appliances" The Society to the Mianyang outlets did not neglect this opportunity which can not "Golden Dragon", their appliance giant with the same province .Sichuan Changhong joined forces to create a "home appliance buy" the feast. .Buy air conditioner through a hook Ji Song Guiji plus two refrigerators, buy refrigerators, TV promotions sent to fans claiming that none other 200-2000 yuan, so that the The Society has been very price competitive to be more attractive. .</ P> <p> market is still polarized </ p> <p> However, journalists in the survey also found another problem that some of the market for the third and fourth level of the home appliance chain, but it seems .Dragon Promotions is not cold. .</ P> <p> Siping Jiangxi, Zhejiang Liang, Zhe Jiang Baicheng, Huimin Town appliances, electrical appliances, such day regional appliances along channels have not released specific promotions Dragon Boat Festival, which the United States relative to the country are overwhelming Suning .advertising, seems too quiet. .Source, due to the third and fourth level electronics retailer directly to rural consumers, farmers harvesting wheat at a time when it is rape, plug seedlings and other busy season, not the rural consumers to buy home appliances the gold cycle. .Therefore, many companies do not expand the related promotional activities. .</ P> <p> marketing promotions before and after the Dragon Boat Festival this year, mainly remained concentrated in one, two, three markets, the focus is still concentrated in large enterprises around the chain together promotional product prices and start buying gifts. .As the rural market sales also showed irregular outbreak stage, but also to some special channel for the countryside and small household appliances enterprises have missed this round of sales opportunities. .</ P> <P> <P>.