United States VS Gree lawsuit imminent war: Partial strokes frequent Henzhao.

<p> reshuffle in the post-financial crisis, household electrical appliance enterprises began a new round of competition, following the "have escaped the door", "false propaganda door", "air blast doors", etc., the home appliance industry .competition in the war in the air conditioning season before the arrival of May 2010 burned the court. .</ P> <P> <P> <p> 5 19, the air conditioning "Hutch" grid power and beauty market in Anhui formal court. .Anhui Anhui Gree unfair competition in the United States, distribution of leaflets detrimental to the grounds Gree sued the United States. .</ P> <p> However, the result is that the court of conciliation, but was refused Gree, the court declare that the sentencing. .This seems to have been to add a layer of intense fog Running Out of Time. .Planes as air-conditioning business, why is frequently set off smoke. .</ P> <p> positive charged the United States </ p> <p> Gree Air Conditioning Sales Co., Ltd. Anhui new lawyers Liang Hongguo to the "China Business" journalists displayed a civil complaint: "The defendant (Hefei Midea Refrigeration .Product Sales Co., Ltd.) has focused on the flow of people around the business district of Anhui Province and marketing conference, widely distributed malicious attacks Gree air-conditioning products sold plaintiff a written color flyer. .Moreover, the plaintiff (Anhui emerging Gree Sales Co., Ltd.) in the commercial capital of Luan Luan outdoor performances held in front of the square, the defendant openly printed in live performances, distributing malicious propaganda to discredit the plaintiff a single page .Sales of products and corporate image. ."</ P> <p>" in Anhui Province, Hefei, Luan, Fuyang and other large cities, large stores Jingxian printed 'Gree Brand are facing bankruptcy', 'Gree air blast casualties .heavy scary 'and so the color single page. ."New Anhui Wang Xiaobing, general manager of Gree air-conditioning sales, said," paid the store in Hefei page color art school is very beautiful girl, tall tall, wearing a printed 'United States' flag in the silver space .clothing. .They hand the United States issued a leaflet in one hand and release the contents of slander Gree, "Wang Xiaobing said. .</ P> <p> "distributing leaflets compared with female students. .Drum Tower in Lu'an Yu'an District police station in the leaflets issued by the female students to the United States arranged for a written proof of cause and effect. ."Wang Xiaobing" China Business "reporter said. .</ P> <p> Press phone call to the United States, who asked not to be named, said employees of the United States "within 5 minutes you can find many companies in the United States overprint the 'Gree' flag clothing. .Dressed in 'the United States' flag clothes and can not mean anything. ."In addition, employees of the United States suspected of" self-hype this as Gree, otherwise it will not be invited to many of the media the day of the hearing. ."</ P> <p> Hefei Midea Refrigeration Co., Ltd. sales person in charge of Xie Qi," China Business "told reporters:" In Anhui Gree on our 'malicious widely distributed leaflets printed .Page discredit its sales of products and corporate image business reputation 'of the alleged no basis in fact, the alleged conduct has nothing to do with our company. ."</ P> <p> above the courtroom, the two sides remained uncompromising, the focus of intense debate in the" United States is directly engaged in the leaflet issued by the organization of information-gathering activities and personnel. " .</ P> <p> evidence is not sufficient, the court then proposed mediation, but Griffith was rejected. .Wang Xiaobing said, "there must be an explanation." .The U.S. side said "wait get to the bottom of that day." .Merits and demerits, it seems more complicated and confusing. .</ P> <p> fights for a long time </ p> <p> In fact, the United States has long been fighting with the Gree advertising, pricing, personnel, channels and other areas of fire. .Investment Advisor in the circulation industry researcher Li Xuerong that the appliance industry in Anhui litigation is the first air conditioner market to snatch the top spot the inevitable result. .</ P> <p> "involved in air conditioners, microwave oven, refrigerator, dishwasher area and has a complete industrial chain of the United States, speaking from the overall strength of China's home appliance giants, however, take the professional road, bent on doing air conditioning .Gree air conditioning has been strong in the United States. ."Paller said Luo Qingqi senior director of consulting. .</ P> <p> "the United States from the mechanism, talents, the brand is stronger than in terms of the overall strength of Griffith, Griffith a crisis is normal. .U.S. brand younger and relatively heavy Gree. .In recent years, the United States improve very quickly, causing a threat to the Gree. ."China Electronic Chamber of Commerce Deputy Secretary-General 陆刃波 that famous home appliance expert. .</ P> <p> investment consultants in the data, Gree air conditioner market share in 2007 was 30.9%, in early 2010 was 27.7%, but the U.S. market share from 21.5% to 27.6%. ."Now the gap is only 0.1%, the U.S. innovation system of the company sales and strongly into the field of inverter air conditioner, which sell in the U.S. market has played a good role. .The two sides currently occupy the third in the fiercely flung behind Haier air conditioning, so the two sides has even each other as 'thorn', leading to a situation that increasingly fierce competition. ."Li Xuerong said. .</ P> <p> specialized research institutions in the PRC, home appliances market research data show that in 2009, the United States in the inverter market share to 26% in the first place, Hisense, Gree, 21%, respectively, 17 .% separated second and third. .But in March this year, the market structure has changed, the United States market share with fluorine-free conversion to increase substantially the proportion reached 28%, also increased to 17% of Haier, Gree is difficult to maintain the previous momentum. .</ P> <p> However, "despite the U.S. market areas of strategic focus on frequency, very strong lineup of products, the introduction of the model is also very frequent. ."Li Xuerong that" the United States still can not keep up in the short term air conditioning professional Gree. .Moreover, energy saving, ultra-quiet under the guidance of technology trends, the United States and Gree battle will focus on the low-frequency air conditioning. ."</ P> <p> Although both sides are positive innovation in technology, but still Yuezhanyueyong Running private. .In fact, the two sides of the competition already penetrated into all spheres of life. .</ P> <p> According to industry sources, when the United States to buy a newspaper layout page ad, the Gree flowers cover a higher price, "Griffith" as well as to wrap the entire newspaper. .</ P> <p> struggled after another, 陆刃波 that "between household electrical appliance enterprises 'Xiasan Lan' means of competition should not be used. ."He said:" For air conditioning is concerned, China's export volume has exceeded domestic sales, but why our products are not competitive in the world? Gree whether the United States or, if you really want to become an influential .strength of the brand, from its own technology and really have to think about brand building. ."</ P>.