Abandoned "high" stress design high-end appliances environmental services for competitive differentiation.

<p> If that high-end appliances, you first think the key word is still a "luxury", it will tell you the following data: the idea is clearly outdated. .</ P> <P> <P> <p> under Orville Consulting (AVC) estimated retail monitoring, 2009, the retail market in the refrigerator, three, many doors and door products on the proportion of total retail sales volume has more than twenty percent .compared to 2008 increased by 5.3 percentage points; washing retail market, roller products accounted for the overall market volume of 20.5%, up 3.7 percentage points. .In this regard, some experts predict that by 2010 the share of high-end refrigerator market is expected to exceed 35%, optimistic forecasts up to 40%. .Various data and forecasts: the high-end appliances have been away from the average consumer is getting closer. .</ P> <p> fashion consumers into buying low-carbon elements </ p> <p> reporters in the market, understand that the quality of life in the pursuit of the arts appliances become popular consumption. .To household appliances and home environment with a more harmonious, highlighting the quality of life of host families to buy appliances for modern people is another important indicator. .According to one survey shows that in the time of purchase, the refrigerator and other appliances in the appearance of the image as an important factor in purchase accounting for half of the consumers. .In recent years, system manufacturers in Europe's "style of integration, electrical cabinet integrated, personalized intelligent service integration" concept, so that consumers understand that the home improvement and home appliances intimate contact between. .</ P> <p> "as a 'home appliances home of' the originator, we had already have the 'Aqua', 'charm' products, and have achieved good sales, we can see Art .home appliances market has great potential. ."When talking about the market in April this year," Xin Yun "double-door refrigerator, Samsung white head of marketing, expressed full confidence in their own, according to its introduction, this refrigerator features according to the Chinese market, in .Add the flour board rather oriental charm of jasmine, in addition, fridge original water transfer technology, to show more than 20 kinds of colors, and paint a more delicate, there is no pollution and India point, the current domestic home improvement popular retro, which China .style of home appliances, but also adds a touch of home environment, romantic elegance. .</ P> <p> the other hand, with the convening of the Copenhagen Climate Conference and the Shanghai World Expo, the current emphasis on high-end home appliances have their own low-carbon and environmentally friendly elements, the quality of life for low-and high-end appliances linked .together, this caused resonate with consumers, many consumers in the choice of air conditioning and other white products have value this. .</ P> <p> I see on the market, this year Samsung introduced a specially developed washing machine to "wash heart" and "dry clothes to stop" function, "SXX" feature can change an ordinary .washing machine quick wash time mode only two options, according to the needs of washing select the exact time to avoid wasting water phenomenon. .The "dry clothes to stop" feature is the intellisense through the washing machine and dry as the number of degree of drying clothes, regulating the working hours of the heater, clothes dry that the stop, not only effectively protect the clothes from the dryer too long with .to the injury, but also practical energy-saving, easy to worry. .The Oaks is also specially equipped air-conditioning, six heavy health system, such as health Kang Zijie system, highlighting its health system, health of the air positive and negative ions, multi-layer fine dust filter, Nano Silver filter and many other health functions. .</ P> <p> three services air conditioning industry, "Army Regulation" promulgated and implemented </ p> <p> for the definition of high-end home appliances, in addition to its emphasis on product quality and design, the consumer increasingly .more attention to the product after-sales service, the current services of home appliances industry, "Army Regulation" On the positive development of the implementation, this is undoubtedly the high-end appliances to consumers in the choice of when to eat a "psychological boost", because it means .with the choice of high-end brands will enjoy high-end service. .</ P> <p> the air conditioning industry, for example, a long time, the lack of unified standard of air-conditioning services and guidance, leading to uneven level of air-conditioning business services, consumer air conditioning is not installed promptly, after service is not professional, service returned .hard goods such complaints are increasing. .In view of this, service and repair by the China Household Electrical Appliances Association, led China's domestic air-conditioning industry in the after-sales service business in the best performance, jointly drafted the air conditioning industry standards for the three services, from installation, maintenance, cleaning and other areas have made .standards, and in July 1 officially released by the Ministry of Commerce implemented. .</ P> <p> this, the Shanghai United States Zhihong, general manager of refrigeration products sales, said in an interview, as the industry standard of service excellence the first three units, the U.S. will continue to do the air conditioning to consumer .experience as the core of the air conditioning service, air-conditioning industry to actively promote the application of the three service standards and universal, and constantly promote the industry level of service standards and upgrades. .</ P> <p> It is understood that the United States has formed a perfect air-conditioning service system, and actively create the "seven best" as the basic content of the whole satisfied with the service, the "network the most complete, most professional engineers .in response to the most timely, visit the most comprehensive and most robust mechanism, commitment most thorough, most enthusiastic attitude "from the service quality and improve the user experience. .Meanwhile, the U.S. air-conditioning service system in the country with more than 7,000 professional service outlets, 6 million people in the professional services team, has also opened a 24-hour nationwide service call 4008899315, 1000 lines can be connected simultaneously to ensure that consumers in a timely manner .get in touch with the manufacturers. .And 100% customer visits, invite users to participate in the monitoring system of the service process, but also further enhance customer service levels and customer satisfaction. .For home appliances, the United States launched a rural service speed operation is expected to come with an average time in half. .The future, the United States will continue to improve the service system, deepen the "fully satisfied" project, to promote industrial service upgrades. .</ P> <p> clear from simply relying on price to attract consumers to the present emphasis on design, environmental protection, service and other factors, high-end appliance market directly affects the process of marketing ideas big manufacturers, for consumers, .Perhaps "fashion", "technology" and "low carbon" redefined the three high-end appliances Keywords: high-end appliances are not the label, high quality is the core of high-end appliances. .</ P>.