May wish to introduce foreign brand "Catfish" activate appliances to the countryside market

Recently, the household appliances to the countryside policy came home appliances to the countryside Joni, in addition to the highest limit will increase substantially, the provinces also may choose to add a home appliances to the countryside products, namely "9 + 1" mode. In addition, the State-owned farms, farm workers will also be included in household appliances to the countryside of coverage. It can be said that, for most home appliances manufacturer, can I choose a home appliances to the countryside products as well as the expansion of the scope of the countryside, people can only be the "icing on the cake", after all, the original nine major home appliances has almost covers normal rural household appliances of the required appliance, not to mention currently has a population of millions of rural development in the market.

Indeed, the maximum limit of significantly increasing the number of home appliance manufacturers is the most expected. According to reports, color TV, mobile phone, the maximum limit will be doubled to $ 70, respectively, and $ 2000, refrigerators, washing machines and other 7 kinds of products of the highest limit will increase 25%-70%, the price increase part of the countryside products consolidated according to the original price 13% of the allowances fixed subsidies that TV is expected to reach the limit of subsidy of $ 450.

Obviously, color TV, phone, etc. to the countryside products of the highest price increase was not without reason that the key is that the two products in order to improve further stimulate its sales. Especially the TV product, the price-cap once raised to $ 7000, that would mean 37 inch, 42 inch, 47 inch, etc. larger size LCD TV is expected to rapidly enter the rural markets, to further promote the upgrading of the rural flat panel TV. From the Department of Commerce, the latest statistics show that only in the month of November, the price increase prior to the countryside TV sales have 107.7 million units, ranking ninth class first went down to the product, to color the business opportunities it goes without saying.

At this point, for rural consumers, while the maximum subsidy amount has been increased significantly, but the product of choice certainly have more space, including household appliances to the countryside products of the brand, model, price, etc. Along these lines, it is not difficult to predict, in the following year, electrical household appliances to the countryside to create sales success is within reach.

However, in all sorts of good news front, domestic electrical appliances manufacturers seem to be not blind optimism. As in previous home appliances to the countryside, on the basis of price, the vast majority of foreign brands of products due to the price of exclusion reasons. However, the countryside products price increase for foreign brand products brought more entries to the countryside products, the advantages of the domestic manufacturers can not continue.

So, to some extent, previously the sell home appliances to the countryside initiatives to some extent also to domestic appliance manufacturers advanced layout rural market freed up time, now that the price increase, domestic appliance manufacturers are facing the problem is not just expanding the rural market, must also face competition from foreign brand squeeze. However, the introduction of stolen think, appropriate foreign brand "Catfish" to stimulate the domestic appliance manufacturers and is not a bad thing, at least, successful enterprises of a sense of crisis are more strongly.