Giant suffering from foreign dependency chain "home appliances" were polarization.

<p> reporter recently went to Mianyang City, a "home appliances" special report found that "home appliances" market the city-based home appliance giant, cold chain, foreign home appliance giant cold; backbone chain-type appliance heat .polarization heat domestic appliances. .Analysis of the industry, the emergence of this phenomenon is not accidental, but home appliance manufacturing and distribution industries at this stage the existence of "urban market-based" and "urban markets and heavy," the reflection of the two survival mode. .</ P> <P> <P> <p align="center"> </ p> <p> home appliances polarization </ p> <p> The Society in Mianyang, Sichuan Province to electrical appliances within the four supermarkets, & ldquo .; home appliances "slogan, the price announcement signs, posters, billboards, banners and other counters," home appliances "propaganda almost everywhere. .However, two major cities in the city's giant home appliance chain store type, in addition to manufacturers printed "home appliances" propaganda material, almost looking for businesses with less than a symbol of the "home appliances" propaganda .information. .In Mianyang, one of a giant home appliance chain store ice wash sales area, only a "home appliances" product area, three two "home appliances" fridge stacked in the middle of a large number of prototypes for sale, look no .from the eye. .</ P> <p> information, Sichuan Province as a "home appliances" policy began in late 2007, the first batch of pilot areas, whether in the "home appliances" cumulative sales, or sales and monthly sales .volume and sales in the leading position both in the country. ."Appliances to the countryside" policy as a policy of preferential agricultural convenient for local consumption driven appliances, especially in the post-disaster economic recovery living an active role played extremely obvious. .</ P> <p> "our customers with high consumption of urban residents in the main, The Society to almost half of them half of it. ."A national home appliance chain store giant ice Mianyang, the second wash zone sales leader, told reporters. ."So, we sell foreign investment, selling more high-end. .Wisdom for all they sell, it may be more popular. ."The official said. .</ P> <p> reporter learned that a similar situation is more common. .Rural Electric to go door to door north of Shijiazhuang carry out "home appliances" propaganda, to carry out "sending home appliances, subsidies in one step" activities; Yangzhou Hui Yin "home appliances" propaganda vehicle to the countryside fair, on-site payment ."home appliances" brochure; went to Mianyang, in a press interview on the day before, Mianyang Jiafu to electrical thousand executives, the market towns of the Commonwealth of stores were sent to carry out "home appliances" direct marketing activities, two hours .it sold more than 20 refrigerators, color TV. .However, relatively speaking, in addition to the excitement of the original, the city-based home appliance chain giant in the "home appliances" propaganda and activities, it seems inadequate. .</ P> <p> "In comparison, domestic home appliance chain enterprises pay more attention to 'home appliances' publicity and product promotion; and are more inclined to sell a national chain of giants 'home appliances' .products outside of the high-end products, especially foreign products. .This is also not keen to participate in foreign appliances at first 'home appliances', and even now some foreign brand color TV, refrigerator, air conditioning and other main product is not yet part of the 'home appliance' is one of the incentives. ."China Institute director Professor Li Dejun told reporters. .</ P> <p> over-reliance on foreign suppliers </ p> <p> Professor Li Dejun, told reporters that the short term, "home appliances" or polarization of urban and rural market system, the dual structure will not .eliminated. .Unless the city-based home appliance chain giant "condescending" to open 1,000 square meters large number of these "small appliance stores" to strengthen the strategic cooperation with domestic appliances; foreign home appliance chain giant "willing" introduced to remove redundant features, low price .the practical appliances, employing more staff in areas of marketing, out of a "product People First, the channel sink" of the road. .</ P> <p> but the data show, Gome, Suning and other home appliance chain giants and foreign suppliers are closely interdependent. .</ P> <p> Suning previously reported 2008 financial results, the company's top 5 suppliers were Haier, Samsung, Sony, Nokia, Panasonic. .In addition to Hale, the other four are foreign brands. .Recently, the companies announced a 3-year sales of 100 billion goal of LG Electronics products, based on past performance projections, the next 3 years Nei Suning Appliance's Top 5 list of suppliers is likely to happen "dramatic" changes. .Proportion of foreign brands of the company and its suppliers, or will further increase the concentration. .</ P> <p> and Gome published annual report of 2008, the top 5 largest suppliers of information, the largest supplier of its total purchases of up to 9.89% ratio. .Although the earnings were released did not specifically list the top 5 vendors, but the company's semi-annual report for 2008 shows that Haier, Samsung, Sony, Nokia, the United States and five major consumer electronics manufacturers States United States ranked the top five suppliers. .Later, Gome Chairman of the Board to disclose the specific percentage of Mr. Chen showed Haier boss reelected, the United States sales account for about 10.2% share of overall sales; Samsung, Sony, with the second and third, respectively, the proportion of sales .8.2% and 5.6%; the United States, Nokia's sales slumped 4.7% and 4.1%. .</ P> <p> Professor Li Dejun said: "In addition to domestic appliances brand Haier ranked two home appliance chain giants are the top 5 vendors, only the United States a short-listed Gome's top 5 suppliers. .Samsung, Sony, Nokia, the United States and the Soviet Union for many years the two giants reelected five largest suppliers list. .People can not deny the above are highly dependent on foreign home appliance giant, the two Sumerian city-based home appliance chain giant fact. ."</ P> <p>" However, the higher the concentration of suppliers, a single larger retailers, are the result between the two, and other brands, among other channels for the relationship between competition and zero .change. ."Professor Li Dejun said," You know, venue fees, income from suppliers, the main profit model large-scale retailers. .The current situation is that about 80% of the two giants operating income from the sale of only 20% less than the suppliers group. .Small and medium size suppliers who can guarantee that no mass uprising, another way to escape the building the two giants of unequal market system. ."</ P> <p>" Sanyo dilemma "new revelation </ p> <p> last July, the two major cities in the United States to withdraw Soviet-type appliance chain stores in Dongguan Huaqiang Sanyo, once in danger of being ridiculed .for "Sanyo dilemma" and even "or to fully withdraw from the Chinese market," the public relations crisis. .However, Sanyo TV official website posted on July 8, 2008 article entitled "Optimization of a Sanyo TV market incremental secondary and tertiary markets," the manuscript, the opening is, "With the TV business" home appliances .the countryside, "working in full swing ... ... how to break the industry's predicament in the primary market? Sanyo TV for a series of timely and effective strategic adjustment and deployment. ."</ P> <p> Professor Li Dejun said last July became the first foreign brand concerned about" home appliances "and its effects Sanyo TV, January 22 this year, a 15 color TV manufacturers bid .the only one foreign TV brands. .Although only the first successful regional Beijing, Shanghai, Shanxi, Jiangsu, Zhejiang (including Ningbo), Guangdong (including Shenzhen), and Hainan, and other limited market, but the war Sanyo TV for the first time "home appliances" market performance, is still .caused widespread concern in the industry. .However, in the May 25 bid results for the second time when color TV, Sanyo TV Model by winning 6 to 16 the previous paragraph, much higher than the first bid of Nanjing Xingang LG Display Co., Ltd. 4, Nanjing Sharp 1 .shall become the most successful foreign product model TV brand; successful region increased to 25 provinces and cities to become the most successful provinces in the countryside successful manufacturers of color TV. .</ P> <p> "On the contrary, Panasonic, Sony, Hitachi and other foreign brands for home appliances, including TV, including" home appliances "are still on the sidelines. .Especially those who have been with the city-based home appliance chain giants to establish exclusive relationships of foreign home appliance brand, really into the "home appliances" of the market is still quite far away. ."Professor Li Dejun said. .</ P> <p> Professor Li Dejun concludes: "Therefore, it is necessary to re-examine the so-called 'Sanyo difficulties'. .With the economic recovery, 'home appliances', such as preferential agricultural policy, the Chinese market is bound to be urban and rural markets. .Including foreign brands, including home appliances, and only adhere to the urban, rural two-way development strategy of the brand, only to be the first out of the 'difficult', to meet new market opportunities. ."</ P> <p> today recommended: 26 Figure sun drying season's most unusual influx of new bathroom (Photo) Beijing-Shanghai Summer home improvement big female white-collar PK (Photos) <u> to build a super small 36 square .ultimate inclusion compound (Photos) </ u> not to be missed 15 of the fine small family model room (Figure) blue Mediterranean style garden dream home fashion (Figure) 77 level can also create a cozy small family atmosphere (Photo) < ./ p>.