Wednesday, December 29, 2010
More class-than-expected sales of home appliances home appliances to the market demand price.
<p> fait accompli in the case of raw material costs, the production capacity due to supply and demand will further promote this year's white goods prices. .But some analysts believe that the conflict has not yet comprehensive in production capacity, household electrical appliance enterprises should be able to quickly digest the short term relief, "out" problem. .</ P> <P> <P> <p> Recently, the reporter learned from a number of household electrical appliance enterprises, the first quarter of this year, sales of white goods far more than expected, sales of substantial growth year on year, and even some home appliances business, "dealer robbed .goods "situation. .</ P> <p align="center">-than-expected sales of many types of home appliances home appliances to the market demand to price </ p> <p align="left">-than-expected sales of many types of home appliances </ p> <p> ."Now the problem is not to digest inventory, but can meet current market demand," president of Hisense Kelon week days in a small interview with this reporter, said, "1,2 month refrigerator market growth far exceeded our expectations .Hisense Kelon has invested a billion dollars despite the money, but more than the rate too much, still can not satisfy demand. " .</ P> <p> Zhou Xiao-Tian pointed out that a shortage situation, in addition to substantial growth in the domestic market, overseas markets is also an important reason for rapid recovery. ."This year's dealers continue to put pressure on us to stock, but our sources can not satisfy them," said Zhou Xiao-day, how to solve this problem is Hisense Kelon is most concerned about. .</ P> <p> out not only Hisense Kelon, Guangzhou Midea Refrigeration Yang Jun, general manager of product sales also revealed that, in its charge of the Guangzhou market, refrigerators and washing machines also showed "out of stock" .state, "started out in December last year demonstrated, from all over the country I transfer goods sales company," said Yang Jun, but the growth in refrigerators and washing machines so fast. .According to him, the United States this year, product sales of ice washed up has exceeded 200%. .</ P> <p> no air conditioning products out of stock </ p> <p> However, the stock has not yet spread to the air-conditioning products, Guangzhou Geli, Minister Fu Wenping that market, air conditioning and refrigerators, washing machines, different, unless there is a large weather .hot, sales surge lead to market shortages, in general, reasonable inventory of air-conditioning can basically meet the market demand. .</ P> <p> and damp weather Recently, it touches on increasing air purifiers, dehumidifiers and other products in the supply and demand, "appeared several times to sell these products out of stock of the situation. ."Fu Wenping said. .</ P> <p> analysis perspective: supply and demand or the price increase justification </ p> <p> "out" whether the prices of white goods re-fueled? .SG Securities analyst that when the red, white goods this year, the trend of prices has been basically established, but the main driving force comes from the raw material costs, out of stock in the short term has not yet comprehensive, household electrical appliance enterprises should be able to ease this rapid digestion .a problem, will not bring too much pressure on prices. .</ P> <p> but also stressed that when the red, out of stock if this situation will continue, and that "many of this year, will re-assess the situation." .Analysis pointed out that the contradiction between supply and demand part of the intensification of household electrical appliance enterprises, will act to increase the prices of home appliances business reasons. .</ P> <p> manufacturers were positive remarks, saying the price to maintain the overall stability of white goods. .Dong Mingzhu, President Gree recent interview with this reporter pointed out that although the price of copper is close to a historical high price period, the enterprise is a big challenge, but she pointed out that the price will be maintained this year, Gree .stability, "in addition to part of the cost through economies of scale to digest, more importantly, to reduce costs through technological innovation, as far as possible the market prices do not rise," said Dong Mingzhu, "not a last resort when the company should not be .will be upward pressure on prices onto consumers. ."</ P> <p> Dong Mingzhu emphasized that Chinese enterprises should shoulder through independent innovation," Made in China ", the legitimate rights and interests of consumers and business development space together, and not just stay in low value-added ."Made in China" on. .Luo Qingqi, senior director of consulting Paller believes that a company only under the premise of the core technology to master in order to control the prices of end products the right to speak, "Every time the costs and supply and demand changes are a direct result of price increases, the survival of such enterprises will be more .to the smaller. " .</ P>.
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