Export Fair "cold" non-retired household electrical appliance enterprises seek breakthroughs in the face of adversity.

<p> expectation and tension in the full inclusion of the eyes, known as the barometer of Chinese exports and the trade fair, known as wind vane has been carried out to the fifth day, the European and American merchants greatly reduced in major export markets have not restored confidence ., large-scale export of household electrical appliance enterprises had actively looking for a breakthrough in the face of adversity. .</ P> <P> <P> <p> merchants! .Merchants! .Or customers! .Because the number of customers is to determine how many orders the key to success. .According to statistics of Fair Organizing Committee, the Canton Fair to be the first two days have been over fifty thousand buyers, although the total number of fewer than last year only 6.9 percent, but European and American businessmen dropped significantly over a third .. .</ P> <p> reporter found during an interview at the Fair, the foreign trade fair in Southeast Asia and Africa from emerging markets such as customers increased significantly, while the vast majority of the past, European and American businessmen often, the data shows ., Europe, America and Japan, still China's traditional export market share of Chinese exports Liucheng above, reduction of European and American businessmen, must directly affect the results of the Fair. .</ P> <p> appliances exhibition hall of the Canton Fair has always been a beautiful hall one of the most luxurious, as the large scale of China's exports, the export trend of household electrical appliance enterprises have attracted the attention of the outside world. .Although exports of household electrical appliances from the end of last year fell sharply, but in previous years, an exhibition of consumer electronics giant did not fall, this show does not even attract some previous participating SMEs. .</ P> <p> booth at the Canton Fair, the United States occupies a large group exhibit quite luxurious atmosphere, although the merchants were all smiling face, but when they can pick up foreign trade, the U.S. group Dong Xiaohua, director of brand management .circumspect, he said, customers are more inclined now under the short list, one or two months there, because the exchange rate changes and lower prices caused by too much uncertainty, clients are afraid to go the big one. .</ P> <p> CHIGO staff also said it is too unstable market data is difficult to predict, long before the big one now more difficult to receive one. .</ P> <p> for many foreign buyers, the Canton Fair is a unique opportunity, but they must be careful. .Hispanic buyers, said John, by the financial tsunami last year, the company's sales fell four percent. .Therefore, he must try to cut costs, make up the loss to the Canton Fair is looking for good quality but cheaper products for the early through the economic crisis. .</ P> <p> to try to get orders, household electrical appliance enterprises can now target customers every need. .Who participated in the Fair's home appliance business executives admitted that they consider is now to seize the basic needs of U.S. and European markets, looking for the Middle East and African market orders, market and customer segments, to achieve the best results. .</ P> <p> participating household electrical appliance enterprises in general, said weak demand in Europe and America is the root cause of the decline in exports, the export tax rebate in the current business 急盼, exchange rate stability and financial support to get government support. .</ P> <p> from the General Administration of Customs statistics, in March this year, China exported 90.29 billion U.S. dollars, down 17.1 percent; the same period export of electromechanical products 537.6 .billion U.S. dollars, down 18.8 percent, but still the growth of the export chain, indicating the financial crisis on China's exports have not yet dispersed. .(Xinhua Tang Guijiang) </ p>.