Advance China's home appliance industry, industrial shift to the Midwest for several years.

<p> Haier "Chongqing ice wash Camp", Gree "Hefei base", the United States "Handan Industrial Park," Rainbow Group "Hefei 8th generation panel production line" ... ... at the head of .driven enterprises under the appliance industry in China since 2009 is to achieve the transfer to the Midwest. .Following the Pearl River Delta, Yangtze River Delta, Bohai economic circle, Hefei, Nanchang, Wuhan, Chengdu, Chongqing and other places in China is becoming an important manufacturing base for new household appliances industry. .</ P> <p> Midwest appliance industry is on the rise </ p> <p> Hefei Electronics Association, as Deputy Secretary-General, Hua Xuebing the past two years has been to create a "city of Hefei, home appliances," the dream .busy. .She believes that the economically developed eastern region, home appliances and other durable goods is relatively high home ownership rates, the market is relatively saturated. .This has created the conflict areas and the market from the eastern region the production of household electrical appliances to pull the central and western regional sales, logistics costs are too high. .In this case, the home appliance industry shift from the east coast to the Midwest to become an irreversible trend. .</ P> <p> Huaxue Bing told the "China Electronics News" reporter, Gree air base a few days ago, the United States to wash the ice base, refrigerator, washing machine Haier Industrial Park, the distinguished home appliances such as refrigerators base base has settled in Hefei, together with Sanyo .washing machines and microwave ovens factory, Meiling refrigerator production base, production base of Hitachi, Hefei refrigerator, washing machine production has been the country in the forefront, household appliances with over 20% market share. .Known as "Wu Chu hub," said the factors of production and has a low-cost and geographic advantages of Hefei has become a major appliance brands in key markets in central and western selection. .</ P> <p> in the country under the policy to promote, in addition to outside Hefei, Wuhan, Chongqing, Chengdu, Nanchang, and other Midwest cities, Haier, Gree, Midea, TCL, Hisense Kelon, a small .Swan, Oaks, Qiluo Wa, Huayi, Supor the formation of such famous brands as the basis of household appliances industry, is becoming a strong support for local economic development. .</ P> <p> since 2009, leading home appliance enterprises have first emerged in central and western advance, which is quite representative Haier Industrial Park in Chongqing voted to build a production capacity of 200 million refrigerators in the manufacturing base. .Leading enterprises in 2010 is to accelerate the pace of advance to the Midwest. .Gree Following the 2001 Erlang building industrial park in Chongqing High-tech Zone, the December 2009 and in Chongqing New North Zone, a large air conditioner production base. .2 years after the base plan into operation, annual output value of 200 billion, the largest in western China will become the air-conditioning manufacturing base. .It is understood that President Dong Mingzhu Gree again during this year's New Year's Day visit to Zhengzhou and benefits proposed economic zone in Zhengzhou, refrigeration industrial park construction site. .</ P> <p> Midea Hebei Handan Economic Development Zone Industrial Park will be full construction in March of this year, the base will produce 3.5 million air conditioners, the annual sales revenue of 300 billion yuan. .In addition to leading enterprises, the benefit from home appliances, Omar refrigerator, the distinguished refrigerator, Soavi appliances, and other small and medium enterprises are also facing the reality of demand for capacity expansion, and will target the construction of Hefei, Wuhan, Nanchang and other Midwest cities. .</ P> <p> urbanization policy investment hot spot </ p> <p> appliance company was advancing to the Midwest, home appliances contributed. .Benefit from home appliances, household appliances in Western China presents more than 30% overall sales growth of high-speed, a huge consumer market the Midwest, attracting large number of household electrical appliance enterprises transferred to the western one important reason. ."Since the policy of home appliances since the implementation of the Midwest is very fast growth in consumption of home appliances, Haier in 2009 in central and western rural sales increase of 52%. ."Haier Group Zhang Tieyan spokesman said. .</ P> <p> addition to home appliances, the speed of China's urbanization has become a household electrical appliance industry to the central and western regions of another promoter. .2009 Central Economic Work Conference, we should solve the eligible agricultural work to gradually settled in the urban employment and urbanization as an important task of promoting the relaxation of small cities and urban household registration restrictions. .Galaxy Securities analyst BASIC MEDICINE that the next few years China will have a rapid increase in urbanization process. .In 2010 -2012, assuming the total population of 1.33 billion stable at the level of urbanization increased by 2 percentage points per year, the annual increase in urban population of about 26 million -2700 million, 3 years will increase by about 80 million urban population, that is, .Each year, about 8.66 million -900 million new urban households. .These families along with the accelerated process of urbanization will generate strong demand for household appliances to buy. .</ P> <p> to refrigerators, for example, a refrigerator to maintain the current rural residents is lower than the holdings of washing machines in 2008, only 0.30 units per household in rural areas, urban residents the equivalent of 32% ownership, urbanization .increase the sales of refrigerators will play a catalytic role. ."Urbanization will lead to an annual 5.45 million -567 million refrigerators in the potential market demand. ."BASIC MEDICINE said. .</ P> <p> industrial transfer will last for several years </ p> <p> from the current point of view, the transfer to the Midwest is a national strategic plan home appliance industry, one of transition. ."Ministry of Industry and Information Technology to speed up transformation and upgrading of China's household appliances industry guidance," said Pearl River Delta, Yangtze River Delta and the Bohai traditional areas of the home appliance business to further strengthen efforts to develop the international market; speed up the home appliance industry to the Midwest .the orderly extension of new areas to promote the rise of the Midwest to meet the rapid market growth and industrial upgrading needs. .</ P> <p> present, the Chinese home appliance industry is in a critical period of transformation and upgrading. .Chen Gang, deputy secretary general of China Household Electrical Appliances Association, believes that the transfer is to the high cost of manufacturing from the East moved to the area such as Hefei, Chongqing, central and western cities like Chengdu, the upgrade is to research and development, high value-added aspects of the brand for quality improvement .to increase international market development efforts. ."In the orderly transfer of industry at the same time, we should also do well to undertake the regional R & D industry, supporting industries and other work. ."Chen Gang said. .</ P> <p> Zhangtie Yan said, relying on increasing the production capacity of central and western home appliances, Haier will be a phased introduction of a modular supply for household electrical appliance enterprises international supplier of industrial clusters to enhance the level of the central and western appliance, the establishment of .Midwest sound appliance industry production chain. .Similarly, the Gree U.S. Handan in Chongqing and machine manufacturing in addition to enhanced products, the will to carry electrical and mechanical, sheet metal, injection molding, packaging and other fields of industry, jointly supporting presence, a complete appliance industry cluster. .</ P> <p> "industrial transfer will be the future development of a major home appliance industry trends, it is not done overnight, large-scale full transfer will last 5-10 years or even longer. ."Said Chen Gang," in addition to the transfer by the speed and breadth of geographic location, transportation, land resources, human resources, industrial chain resources and other factors, the policy environment, awareness of the concept are also crucial to the success of the transfer .effect. ."</ P> <P> <P>.