2.2 billion buy of Taiwan-made LCD TV panels is expected to reduce costs.

<p> 6 early April, the China Video Industry Association Organization of nine major TV companies, went to China nearly 2.2 billion U.S. dollars of Taiwan panel to implement procurement plans and technical exchanges. .With the mainland to Taiwan TV company "buy" to promote the implementation of the panel, the mainland stock panel TV manufacturers to effectively resolve problems, and mass purchasing the mainland will be further down the manufacturing cost TV companies, domestic prices of LCD TVs which are considered .expected price of a percent or so. .</ P> <P> <P> <p align="center"> </ p> <p> Continental TV companies "buy" 2.2 billion Taiwan's flat panel </ p> <p> the procurement to Taiwan .nine panel TV mainland enterprises are TCL, Konka, Skyworth, Hisense, Haier, Changhong, SVA, Panda, and Xiamen Overseas Chinese. .In Taiwan during Taiwan's flat panel business purchasing groups and carried out technical exchanges, and formalized a 2.2 billion U.S. dollars panel procurement plan. .</ P> <p> Taiwan for the procurement, China Video Industry Association, the white people said that in January this year, enterprises on both sides to reach nearly 2.2 billion U.S. dollars on the basis of intent to purchase, estimated mainland Taiwan TV Enterprise Procurement .panel would add another 2.2 billion the amount of the annual purchases of 4.4 billion U.S. dollars. .</ P> <p> the third largest LCD panel supplier Shiu Kunshan IVO afternoon, Deputy General Manager, said in an interview, the domestic brands this time to Taiwan, centralized purchasing, in fact, there's the previously .business practices into a formal collective action, while the former from South Korea, Japan, the panel turned to Taiwan for procurement sourcing. .</ P> <p> market research firm iSuppli senior analyst for China, told reporters Gu Wenjun is that the continent is currently no more than 26-inch LCD panel production line, so this one to rely on imports, in home appliances and LCD TV prices down .and many other factors, driven by China's LCD TV market has maintained rapid growth over last year's national 15-inch LCD TV sales reached 13.14 million units total, estimated this year will reach 16.97 million units. .The Panel LCD TV cost in the whole account for more than 70% of the share, so the group went to Taiwan's procurement of domestic enterprises will be able to get more concessions on price, quality assurance and supplier of better service, while Taiwan's flat panel industry .has actively promoted. .</ P> <p> bring Taiwan's flat panel LCD TV prices for the space </ p> <p> 2009 years, the mainland LCD TV market growing rapidly, but at the same time face panel color TV enterprises are generally out of trouble. .Global panel makers since the second half of 2008 to take measures to substantially cut production, leading to the current imbalance between supply and demand in the LCD panel market situation, which affects the production of color TV enterprises in mainland China operations. .The Konka, for example, companies in the first quarter revenues and net profit decreased by 15.1% and 14.5%, mainly due to decreased system performance LCD panel shortage led to decline in the share. .</ P> <p> LCD panel is out of stock in order to solve problems, the mainland to Taiwan nine color TV enterprises of collective purchasing, and the Taiwan panel makers hope that the strategic cooperation to ensure the panel supply, and the formation of long-term orders. .Meanwhile, the scale of the formation of collective purchasing advantages, but also help enterprises in the purchase price on the TV benefit. .Video Industry Association, the Secretary-General of white people said that the procurement panel to Taiwan, is hoping to take down the average price of LCD panel industry. .</ P> <p> In addition, Taiwan's flat panel prices are generally lower than South Korea, Japan panel, the mainland to Taiwan nine color TV enterprises panel 2.2 billion purchase of domestic LCD TV is expected to further reduce the cost, which is good " .price war, "the mainland enterprises to provide a color TV price cut. .Galaxy Securities analyst BASIC MEDICINE that Taiwan LCD screen the more obvious cost advantage, mass procurement can also bring advantages of scale, driving down prices of LCD TVs is an important factor, is expected to LCD TV prices still about 10% this year. .</ P> <p> With Taiwan's flat panel TV business for the mainland lead to further price cuts, the second half of the LCD TV market will continue the price war is expected to be staged. .Before that, Continental TV company in October 2008 launched the price war, has successfully changed the previous foreign brand superiority of the TV, so that domestic enterprises win Liucheng LCD TV market share. .The mainland to Taiwan procurement panel TV business group, to a certain extent, solve the shortage to worry about the panel, but also for color TV enterprises provided the impetus for initiating a price war, can be expected in the second half the mainland LCD TV market, the price war will continue, on the mainland .LCD TV's consumer-driven will be more apparent. .</ P> <p> die hard TV panel prices to rebound downward price trend </ p> <p> is worth noting that in the mainland to Taiwan procurement panel TV business at the same time, Taiwan's LCD panel prices are from last year .bottom began to sustained recovery. .In this regard, analysts believe that, although the company began full range of panel prices and lower reaches of color TV sets the prices of certain companies face pressure, but in 2009 the mainland LCD TV market, prices are expected to maintain the downward trend will continue. .</ P> <p> 2009 LCD panel prices since gradually recovered. .The world's third largest LCD panel supplier AU Optronics, Taiwan's chief executive officer and general manager of Shanghai Chen to help a recent interview that too much because even the pre-panel prices fell below cost, panel makers want panel prices this year .the rise. .Now the price rise of 5% of future price gains should continue for some time. .</ P> <p> According to market research firm DisplaySearch statistics, from March 19 to May 5, 26-inch LCD panel prices up 7 dollars, rising by $ 12 32-inch, 37-inch rose $ 5, 42 .inch up 8 dollars. .June 26-inch LCD panel raised early $ 7, 32,37 inch raised 10 dollars, 42-inch raised by as much as 15 dollars, 46-inch large-size LCD panels offer was flat. .</ P> <p> analysts believe that the LCD TV business on the mainland, the upper LCD panel prices will bring adverse effects, making the LCD TV costs, lower profits. .But in the current situation of oversupply in the market, although the panel prices to cost pressures, but because of Taiwan's flat panel prices are relatively lower than Japan, South Korea panel, coupled with intense competition in the current market, color TV enterprises in the price rises will be relatively cautious, .not expected to significantly increase LCD TV sales price. .Especially with the recent promotion of home appliances, and "trade" policy announcement, TV companies may be more inclined to expand sales, increase market share to compensate for the loss of panel prices. .</ P> Today Recommended: youth crush 20 million per level to achieve pure romantic cottage romantic and tender green space of 70 square meters of fashion Feng simple aesthetic luxury home living room large exposure of bad luck swept away in a room decorated How to create ultra-classic decorated halls.