Recently, according to authoritative research institutions Ekon times market research co., Ltd. releases latest inverter air conditioner market monitoring report, midea air-conditioner with 31.8% market share of top industry first, and the top ten best-selling at include inverter air conditioner models of four seats. As to inverter air conditioner market "Blue Ocean" and achievement for frequency King of beauty, through comprehensive control over the River, frequency conversion controller "system", for further rapid development has laid a strong and solid basis.
Break the "soft ribs" home appliances, grasp the core technology
Core technology managed to have a domestic appliance industry's "soft ribs", it has the direct consequence of a second: is the great loss of profits, the second is a serious product homogeneity, even someone as a home appliance industry low price war on the persistence of the "culprit".
Experience the 2009 inverter air conditioner market in the first year of ripening, domestic air conditioning industry has begun to enter the frequency in the fast lane. Enter since June, along with the air conditioning energy efficiency standard upgrade, national energy subsidies reduction, energy-saving air conditioning fixed-price advantages of further loss, more energy-efficient inverter air conditioner with a comfortable advantage of technology to begin receiving universal. The industry believes that the frequency conversion technology is the air-conditioning market technology development of core main line, will dominate the air conditioning manufacturers on the success of the future competition.
2009 cold years, passed in the frequency domain of early layout, openings of beauty to year growth 270 times industry miracle, achievement for frequency supremacy, the key to this lies behind its frequency conversion technology development strategy's success. Beauty is only a few can see the essence of home appliances and understand one of the Chinese market, consistently adhere to the white-dominated, grasp the core technology, the scale advantages, market-oriented. According to the beauty of the refrigeration appliance Group 2008-2010 strategic plan, "technology-driven" is the refrigeration industry to sustainable development and the source of power. Through continuous technology innovation leading to beautiful air conditioning and constantly improve the innovative capacity of lifting system.
By imitation and innovation, integration, innovation, system innovation trilogy, beautiful air-conditioned mastered the efficient broadband inverter compressor, hyper-speed control, three control DC inverter multi online heat recovery technology, frequency centrifuge heating technology, "" frequency double sword "2 in 1 conditioning hot technology five frequency core technology at broke household electrical appliance enterprises cannot" Mastering core technology "industries spell, become China Petroleum spirit industry firmly grasp the empty ice-wash from the inverter compressor to frequency conversion motor complete industry chain" frequency of the King ".
Leap "technology gap", laying the frequency conversion advantage
2008 because of world financial crisis, China's economy is facing new challenges, environmental issues, energy shortages, rising labor costs, shrinking export orders, Chinese appliance also entered into a new strategic restructuring and development opportunity. Home appliances to the countryside, energy-saving Huimin, trade-in, three good policy strongly stimulated the home appliance industry's vitality. Beautiful air conditioning through the early research and development resource acquisition and technology development, finally won research achievements conversion opportunity:
One is to establish a market-driven inverter technology innovation platform; the second is established to strengthen quality management, improve product quality management platform of the value of the introduction of advanced production management and Six Sigma quality control system, and the United States Japan Toshiba, IR company build quality testing laboratories group, established air-conditioning postdoctoral workstation, absorbed, Japan and Korea in more than 60 countries, more than 200 refrigeration technology experts; the third is established to focus on user experience, increase consumer value of marketing platform. Through the "three major platform," beautiful air conditioning at spans from technology to user "technology gap", which laid the beauty of the six major inverter air conditioner technology advantages:
One is to fully grasp the inverter technology and industry trends in consumer demand;
The second is locked on the progress of the frequency conversion technology innovation and have the best opportunity to enter the market;
The third is the advance train frequency core competencies, training a large number of frequency conversion technology;
Fourth, the establishment of the technology innovation system, the formation of a technical Commission, technology development center and technology development department, research and development group and other multi-level technology innovation organization, fully authorized, and procurement, production build system complement each other;
Fifth, to efficient way to consolidate related resources, reducing the development time, gets a core technology;
Six is a five-year technology precipitation, particularly in the inverter compressor, variable frequency control technology, system matching set, access to the absolute right to speak, take the initiative to improve their own value curve.
Promote industrial upgrading, winning the competition initiative
2010, accompanied by export warmer, high-end market capacity fast growth, household appliances to the countryside, the sharp increase in consumer demand, beautiful air conditioning after "lurking" and "roots" and "wait" finally won the "bend beyond" strategic expansion: a comprehensive guide air-conditioning industry technology upgrade development, force pushing the inverter air conditioner popularity continues to drive upgrade frequency industrial chain in China.
With the air-conditioning market energy efficiency upgrades and frequency, air-conditioning compressor industry also earlier step foot on energy efficiency upgrades and frequency transformation and upgrading of the road. Industry insiders said the air conditioning subsidy policies change, the higher the share of compressor efficiency and greater, but it is low-energy efficiency in squeeze
Machine share, enterprise level 1 and level 1 product yield increase. Subject to technical limitations, constant-speed compressor energy efficiency and to increase the difficulties, at the same frequency compressors growing demand growth in the total amount does not market, constant speed machine market share will become smaller and smaller.And the beauty of the inverter air conditioner market supremacy continues strong, also benefited from the overall frequency of beauty industry chain of control. For the exact frequency trend anticipation, beautiful decisive stride frequency chain upstream — air core technology areas of frequency compressors, frequency conversion motor production. Beauty of investment holding the Guangdong Mei-refrigeration equipment co., Ltd., Chongqing General refrigeration equipment co., Ltd., Anhui beautiful Shiba refrigeration equipment co., Ltd., Jiangsu Qingjiang Motor Co. Ltd., Shunde welling Motor Co., Ltd. Eye on the whole the Chinese air conditioning industry that truly realized frequency compressors, motors, machine integration matching enterprises, with a frequency strategic supply chain businesses, only the beautiful do industry "unique" and "first".
It is understood that the us-the company with around 500 million units, the ongoing renovation of Shunde frequency compressor capacity expansion project, planned for 2011, fully completed production in March, will implement the new 600 million units of the air conditioning compressor capacity, which further the expansion line frequency, capacity is expected to double.
Professional analysis, in the beautiful master inverter air conditioner industry of upstream initiative, through its industry leading position lead conversion industry chain, with its brand promotion, marketing channels and consumer insights, will continue to sound frequency dominant position, in the current competitive situation in the duopoly and gain the initiative.
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