Home appliances: domestic brands to foreign brands poor power.

<p> yesterday, the Ministry of Finance, the Ministry of Commerce, Industry and Information Ministry announced the successful product publicity home appliances, home appliances from a tender look at the countryside of the domestic brands still play a leading role to maintain the tone, that is, Gree, Haier, Hisense Division .Long, Zhi Gao, Meiling, Hisense, represented by models of successful national brands overwhelmingly won the Panasonic, Sony, Daikin, Samsung and other international brand. .</ P> <P> <P> <p> number of successful domestic brands far ahead </ p> <p> reporter, to examine the results of this successful, "Guotuiminjin" is still the main tone. .The color TV market, for example, TCL, Changhong, Skyworth, Haier, Konka, Haier and other domestic companies to bid for mainstream TV, 80 models of all successful, and Toshiba, LG, Sharp, Sanyo, Samsung, only 5 of 37 international brands TV .product to model successful. .</ P> <p> the same facts in the refrigerator market, Hisense, may sound, the new flight, the United States, Haier and other traditional domestic brands of white are close to 80 the number of successful models of, and by the "foot in white black ."Konka and Skyworth winning two domestic brands also are close to 80 the number of models. .On the contrary, Electrolux, Panasonic, LG, Samsung, four refrigerators number of international brands, only 43 models of total bid. .</ P> <p> the same brand in the domestic air conditioner market there have been one-sided situation, Midea, Gree, Haier, Hisense Kelon, Chi, Glanz, Oaks, and other enterprises of the 80 cast models .all successful, and Daikin, Hitachi, Mitsubishi Heavy Industries, Samsung, Sanyo, Panasonic 6 91 winning products were foreign models. .</ P> <p> bid to increase high-end product layout </ p> <p> home appliances from the current round of bidding results, the domestic brands have increased in the high-end product launch, making a change in the countryside products .the past, "cheap" image, highlight the "high end" of the features. .</ P> <p> CHIGO Public Relations Minister Wong Tung-hua, air conditioning, electric tiger family, rural consumers to purchase energy-saving performance is the most important factors to be considered one of the air-conditioning. .Pescod has been to "energy-saving technology to send," known in the industry, fixed-frequency air-conditioning and inverter air conditioner has broken the world has five times the energy efficiency records, energy efficient products by customers around the world favor; in after-sales service, "Lifetime free replacement of spare parts ."Since 2002, implementation date, no one brand to the industry to follow up, the country has installed more than 3,700 service outlets, while a set of transport, information, storage, transportation and handling, and other functional and standardized enterprise logistics .to ensure that all terminals to mark the high quality of logistics services. .</ P> <p> Hisense Kelon Wangrui Ji, deputy general manager of marketing, said winning this round of Hisense Kelon's products are no longer confined to rural consumers, tailor-made "cheap" type of product, .but in the emphasis on product technology, quality and use of reliable, based on successful products to enhance the technical content, design, manufacturing processes, low high school so that they cover different price segments, to meet the needs of rural consumers of all urban and rural areas. .</ P> <p> relevant person in charge of new air-conditioning Division said that the successful outcome from this point of view, the biggest bright spot than the inverter air conditioner short-listed, and the new Section 15 of the frequency of winning, showing the adequate preparation and in the .inverter air-conditioning, good strength. ."We want the farmers to bring real cost-effective products. ."The source said. .</ P> <p> "With the increase of income of rural residents, rural consumers for the washing machine of high quality, diversified demand is also rising. .The beauty of the washing machines are successful is to adapt to the rural use of the environment, in line with the aesthetic habits of consumers, farmers, powerful high-end products, consumers must be widely favored farmers. ."U.S. washing machine relevant responsible person said. .</ P> <p> international brand of rural market, "Gold Rush" tough </ p> <p> optimistic about the domestic brand high-profile, high-speed growth of China's rural market compared to international brands is still showing the bidding seemed to "join in the fun ."mentality. .</ P> <p> international brands who asked not to be named, told reporters that the marketing department, an international brand in home appliances is not making money, because no matter the cost or the third and fourth level from the logistics market promotion costs are relatively high .If the product is not necessarily difficult to reduce the sales of the enterprise market operating costs. .However, vendors are keen at all home appliances market, international brands to participate more in to the "People First line", for business promotion considerations. .</ P> <p> Although this, Samsung, Sharp, LG, Electrolux, Panasonic, Toshiba, Philips and other international brands have won the bid, but some still believe that domestic brands, international brands in the third and fourth level with the following .the market is not comparable, regardless of town or after-sales service network coverage, the international brand is still short board. .Chinese home appliance marketing vice president of Hong Shibin Committee members commented that the negative sales channels and after-sale maintenance led to international brands and domestic brands is difficult to compete with Taiwan in the rural market, "Guotuiminjin" is still the company to snatch third and fourth level .true reflection of the market. .</ P> <p> "successful models of products this year, surged to the countryside, home appliances tender product increased from 50 to 80 models, some domestic brands over 80 bids were cast models, with an overwhelming advantage to seize the rural market .. .In contrast, in 2011, the rural market, foreign brands like 'gold' will become more difficult. ."Hong Shibin said. .</ P> <p> </ p>.