Home industry benefit from market leading building material appliances may usher in a "red"

Audience if Tidewater influx, almost every zhanweiqian, has woven the flow of people consult the latest building product information and prices ... This is in the Shanghai New International Expo Center, opening of the 14th China International exhibition for the kitchen and bathroom facilities.

Old electrical appliances kitchen brand — Siemens Shanghai Office Marketing Director Dai Lijun excitedly to the business news revealed that only 1 to 3, Siemens Shanghai area kitchen appliances sales over the same period last year increased by 1000%, while sales for the entire month of may from a year earlier full surge up to 70%. Another home business — macalline Shanghai Regional Vice President David NG, Ning is revealed and the South West of Shanghai in may regions of sales over the same period last year increased by 30% to 40%.

They keep selling mainly due to warmer started early this year the domestic property market. It is the real estate market, continuous floating red led people to include kitchen appliances, building materials procurement, sales increased significantly in the latter.

Once trapped property market downturn

And the real estate industry associations of higher home, building materials, electrical industry, apparently the property downturn "victim". Last year the Mainland property market is bleak, the industry's sales performance was dragged down.

Home building materials chain, only IKEA by virtue of the extension and expansion remains no less gaozengsu, Interbrew and Oriental homes are zero growth; haomeijia sales declined 17.9%. United Kingdom Chui Fung Group published annual report shows that in FY 2008 to 2009, Interbrew's loss of £ 52 million, a record into China ten years of record high, also plans to close 22 stores.

Decoration material market, a warming of the real estate market to more than half a year or so sales lag phase. 5 month of many consumers, in fact, early in the second half of last year, and even earlier already buy a House and the House has also been delivered. However, since domestic economic uncertainty, they temporarily slow down in decoration. Warmer in the property market, making their confidence again restored, dare to spend money on refurbishing.

And the feelings of the young NG Ninh, Dai Lijun believes prices higher in high-grade Siemens home appliance so be in May has such good performance increase, and restore consumer confidence. According to her, may sell the relatively high price of new products, accounting for the entire Siemens kitchen equipment 5 month sales of more than 70%.

Real warmer at September

However, regardless of whether they are still young Wu Dai Ninh are of the view that the appliance Lijun, decoration market really warmed up quarter will be in the second half of this year.

"The key is to look at the next six, seven, eight, three months of sales. "Wu Yu Ning believes that the three-month low season is the traditional decoration. If the out-of-season sales to remain stable, while the Chinese economy keeps uptrend, the market may usher in decoration real booming market.

Although, Wu believe the current renovation markets haven't really warmed up, but it has macalline as markets pick up. According to her that in June, including Shanghai and Southwest region, macalline will add four stores, and will be based on market need targeted adjustment of the brand.

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