OEM foreign investment into China in the refrigerator: the number of consumers with geometry?.

<p> Last week, Whirlpool return to the refrigerator market in China, had already entered the market with air conditioning and washing machines, Whirlpool appliances have all been squeezed into a large white Chinese market. .But this time, Whirlpool did a "outrageous" things: all production by Hisense, and air conditioning sales channels are totally dependent on Suning. .</ P> <P> <P> <p> "all Whirlpool refrigerators, air conditioners, washing machines are made Hisense production, but sales of the use of Whirlpool brand. ."Recently, Hisense Kelon stakeholders told reporters that the same production line out of Hisense and Whirlpool will have on the price difference, that the latter than the former high price. .As with the production by Hisense, why not enjoy more the number of consumers? .In addition to the price difference is not in the product quality but also the difference? .After all, there will be period of bilateral cooperation, the future sale if the problem is no one consumer, "reveal all"? .</ P> <p align="center"> </ p> <p> Whirlpool betting on Chinese manufacturers </ p> <p> 6 8, Whirlpool announced the first sale of refrigerators in China. .Whirlpool side said, refrigerators, air conditioners, washing machine production work by the strategic partner in China, Hisense completed two joint venture factories, sales from Whirlpool themselves. .However, Whirlpool has the exclusive sales channel for air lock Suning Appliance. .This is the Whirlpool repeatedly in the Chinese market after 10 years of the latest marketing strategies. .</ P> <p> "produced by the Hisense Hisense Whirlpool white and the quality of their products, technology and so the same, and the purchase of raw materials are also unified by the Hisense and Whirlpool final inspection products. ."Hisense relevant sources, but the Whirlpool in the product parameters, for standard and so have different requirements," can not say no difference, but the difference is not great. ."The price difference is because of its high-end product line, take the lead, the other, but also consider the added value of its brand. .However, Whirlpool (China) Zhong, general manager of the Ministry of Commerce that the difference in price is not limited to brand factor. .Whirlpool and Hisense's independently owned and brand management, brand and market position there is a certain distinction. .</ P> <p> to industry sources, 70% of the world air conditioning and refrigerators by 50% produced in China, foreign brands "OEM", Chinese enterprises OEM phenomenon is not only this one. ."But because the two sides have confidentiality contracts not to brand China OEM hype. ."</ P> <p> significant number of consumers so many </ p> <p> 2008 年 3 months, Whirlpool entered into an exclusive agreement with Suning, Suning is responsible for underwriting the promotion Whirlpool air-conditioning products. .In the same year in December, Whirlpool water heater landed in China, copy of the forms of cooperation before and Suning. ."Suning to Whirlpool as its own brand, strong sales in all stores. .Whirlpool's sales price will end with the image of a difference. ."An informed source said. .</ P> <p> However, Suning Appliance Operating Officer Southern Region Headquarters, Gu Wei told reporters that the reason why prices may be lower than other foreign brands, because Whirlpool Suning greatly depend on the channel down costs. .But Whirlpool is concerned, the exclusive cooperation with Suning, the country is bound to make the U.S. giants such as dissatisfaction with the scope of the consumer's purchase will be limited. .</ P> <p> Hisense, one person admitted within: bilateral cooperation can only be a short-term behavior, the pursuit of "fast track" in return. .Zhong said that the cooperation between Whirlpool and Hisense there is no "OEM" or "OEM." .The company as a global unified system, all marked with Whirlpool Whirlpool branded products will have been a global standard of rigorous testing. .And Whirlpool to expand production capacity in China to accelerate the push to meet the new consumer. .</ P>.