Variable Frequency Marketing competition can not continue to heat up rapidly only a mere formality.

<p> Even saddled with a heavy pressure on the stock, the trend in energy conservation, air conditioning manufacturers have a free hand to hit the country inverter air conditioner. .In late May, high performance air conditioning products under the scope of the state financial subsidies to the air-conditioning manufacturer appears to have sounded the alarm, inefficient air-conditioning products, time is running out; the same time, it sent a signal to energy-saving inverter air conditioner will be known in .future market is playing a more important role. .[Recommended reading: Gome accelerated "to yellow" company intends to introduce strategic investors] soufun </ p> <p align="center"> </ p> <p> However, there is concern that, since last year .September inverter air conditioner energy efficiency standards after the implementation of inverter air conditioner gradually warming, coupled with the domestic air conditioner inverter air conditioner manufacturers in the marketing and technical aspects of good and bad, inverter air conditioner market was plunged into "the concept of war" chaos. .[Recommended reading: home improvement company, selling cheap furniture package is hard to attract mainstream consumers] soufun </ p> <p> Status: Frequency Marketing rapid warming soufun </ p> <p> different from the constant speed air conditioners, inverter air conditioner in China .air-conditioning market share is not competitive with Japan, Europe, inverter air conditioner penetration rate of more than 60% of the country compared to China inverter air conditioner penetration rate still remains at 5%, even for ten years into the inverter air conditioner .Hisense is concerned, also had eagerly waiting for the introduction of national policy. .Last September, walked alone in the conversion on the road than a decade of Hisense finally ushered in the dawn of frequency, along with "speed-controlled room air conditioners limit value of energy efficiency and energy efficiency rating" as the first mandatory inverter air conditioner .implemented energy efficiency standards, no criteria to guide the inverter air conditioner came to an end the embarrassment of a move in the market for inverter air conditioner added a lot of promotion on the chips. .soufun </ p> <p> However, the inverter air conditioner of the market wide open not only for Hisense, Gree from the air-conditioning giant, the United States to join, making the original conversion market has become quiet boiling up, in which "the United States + .Toshiba Carrier "," Geli + Daikin "model of cooperation is to allow the two companies in the inverter air conditioning air conditioning competition even more powerful. .Dong Mingzhu, President of the Gree view, as the leader in air conditioning business, Gree inverter air conditioner has long been a "wall flower wall Xiang", although after several years in the country did not vigorously pursue the promotion, but in recent years, Gree .to 50 million units every year inverter air conditioner and air purifier sold in Japan. .soufun </ p> <p> and Toshiba Carrier for the United States backed market is not far behind in the inverter air conditioner, air-conditioned U.S. spokesman also told reporters that Zhang Zhiguo, to March 2009, the export DC inverter air conditioner Japan .has exceeded 100 million units, not only that, the United States of DC inverter air conditioner since its introduction in the country for more than 60 million units sold. .In addition, Chi, Oaks and other air conditioner brands to join the battle inverter air conditioner let the situation become more complex. .[Recommended reading: energy subsidies for the implementation of the New Deal Zuoqi three appliance stores air conditioning prices fall into] soufun </ p> <p> problem: each of the cards match in technology soufun </ p> <p> compared to traditional constant speed air conditioners, inverter air conditioner because .with a speed adjustable function, can well match the cooling capacity of air conditioners and heating load, the wider the frequency range in which the adaptability of the load, the stronger, more able to ensure that the environment in the vast majority of non-stop operating conditions .operation, thus more energy. .However, the inverter air conditioner market in the real battle, due to the current inverter technology is still a lot of air-conditioning business, "weakness", inverter technology has become a major air conditioning manufacturers confront a few contest a big weight and the current .inverter technology market did not form a unified view, Gree, Midea, Hisense Air conditioning manufacturers are still in the promotion of the fight card of each of the inverter technology. .soufun </ p> <p> Gree Electric Refrigeration Technology Institute told reporters, as early as 2003, Gree DC inverter technology has already begun the battle, relying on more than ten years before the accumulation of frequency conversion technology, and take .under the sine wave DC inverter technology, at present, Gree launched G-Matrik DC inverter technology is 100% independent intellectual property rights. .The United States has also said that since the beginning of 1997, the United States since the inverter air conditioner production, five years after a decade of accumulated precipitation, the United States in the inverter air-conditioning, has gradually formed the core of mature and stable technology, and now the United States a full range of inverter air conditioner products .vector control using advanced IR chip and 180-degree sine wave control technology. .soufun </ p> <p> In addition, although the air-conditioning sales not included in the ranks of first-line brand, but the frequency carrying the banner of more than ten years is still quite emboldened Hisense, claiming that the inverter air conditioner has been committed to the core technology R & D and innovation, Hisense .have been the first to master the 180-degree sine wave drive, including DC, vector inverter air conditioner control systems, electronic expansion valve control, inverter air conditioner core technology. .[Recommended reading: home appliances leveraging the industry impact of air-conditioning layout of the domestic market strategy] soufun </ p> <p> suggestions: Variable competition can not be a mere formality soufun </ p> <p> However, intense marketing inverter air conditioner .and technology behind the war, air-conditioning business for the conversion of prospects are surprisingly similar. .Wang Jing, assistant to the president in the East Gree view, energy is the air conditioning industry trends, with the exception of 1,2-grade fixed speed air conditioning to improve energy efficiency ratio of air-conditioning, the frequency will also be a major Gree market expansion strategy. .Zhang Zhiguo also said the United States, it seems from the current market environment, inverter air conditioner obvious advantages in energy efficiency, will rapidly spread in the market, while, in order to further accelerate the promotion of inverter air conditioner, and even the United States set the goal of this year in the frequency grid .air conditioning product sales accounted for by the previous 20% to 40%. .soufun </ p> <p> the face of major air conditioning manufacturers in the frequency field of infighting, insiders have suggested that competition is already present in the inverter air conditioner can not be superficial concept of price competition and the frequency of speculation, but must return to the .procurement and supply frequency, R & D technologies and sales channels, and many other aspects of the comprehensive contest. .Otherwise, even if the inverter air conditioner has rapidly expand the market can only be short-lived. .[Recommended reading: a family of marriageable fitting into the main consumer appliance stores appliance surge sweet] soufun </ p> <P> <P>.