China's high-end appliances to accelerate industrial upgrading prominently in consumer trends.

<p> "those who have high-end, the City." .This is not an alarmist empty words, "high end" is no longer the eyes of consumers, "altar" in the upgrading of the urban market, the high-end consumer has become the trend of the market characteristics. .</ P> <P> <P> <p> 2010 年 4 22, the National Grid work "Shopping Guide" research team commissioned by the Chinese appliance market and the U.S. Rand and other professional market research company in Beijing, Shanghai, Guangzhou ., Shenzhen, introduced in 2010 to investigate high-end home appliances and selection, and the organization of a panel of experts selected the final decision of the year "red top" award. .Awards ceremony earlier released the "2009 and 2010 high-end Chinese home appliances market, the consumer survey report" (hereinafter referred to as the "Report"). .The findings show that more consumers are concerned about environmental protection, energy saving, low carbon concept, and considerate and comfortable user-friendly design. .High-end LCD televisions, refrigerators, washing machines, air conditioners and other home appliances demand improved significantly. .</ P> <p> from the "red top Awards" results, the domestic brands and foreign brands were evenly divided. .In the domestic brands, Haier Casa Di things refrigerators, air conditioners I180 Galaxy United States, the boss 8210 free washable range hood, gas water heater million and V107 were given the refrigerator category, Air Conditioning, Range Hood type, gas water heater class ."Red Top Award"; and Siemens WD14H468TI washing machine, Sony NX800 LCD TV, dual gas-electric drive Electrolux cooker, AO Smith water heater E5 series, LG Vacuum Cleaner V-CE621CAS, several foreign brands are taking a washing machine .classes, TV type, stove type, vacuum type electric water heater class, and awards. .</ P> <p> "report" is based in Beijing, Shanghai, Guangzhou, Shenzhen, put in 4 cities in the formation of 800 valid samples, survey the level of family income in 8000 to nearly half of 10,000 yuan. .Consumers buy high-end home appliances, the most valued product attributes is the brand reputation, was elected rate of 65.9%, followed by good service and energy saving environmental protection, and selected rates were 53.0% and 48.5%. .The "report" on the consumers to buy high-end home appliances were the main motivation survey results show that the motivation of consumers to buy high-end appliances to meet the replacement needs are mainly selected to 64.1%, new home decoration and wedding were purchased .selection rate were 43.3% and 12.8%. .In addition, 28.2% of respondents in the six months to buy high-end home appliance products, plans, 24.9% of respondents plan to buy during the year. .</ P> <p> high-end products in the sub-survey of brand choice, Sony became the preferred TV category, and support HD playback as indicators of the most talked about product attributes; Haier and Siemens as refrigerators, washing machines and two products .leader in energy conservation as the most important of these two types of product attributes; Gree beauty products in the air to gain a leading position, saving consumers undoubtedly become the most valued factors; Siemens boss fumes in the high-end suction .machine market, the acclaimed, the suction performance of the size of a product focus. .</ P> <p> China Household Electrical Appliances Association, said Jiang Feng, consumption upgrade, expansion and high-income groups, "80" after consumer groups gradually become the mainstream consumer, for the home appliance market, opportunities for development and prosperity. .Appliance trade policies on the promotion of urban renewal has played a positive role. .City high-end appliance consumption time has come, household electrical appliances is no longer a cold display, but to meet the aesthetic and emotional needs of the consumer product, which is the unique charm of high-end products. .</ P> <p> "2009, the domestic high-end sales of refrigerators in the urban market grew 23.6%, on the refrigerator door sales rose 37.4%. .Washing machine market in the city, high-end consumer has entered the mature stage of washing machines in 2009, the proportion of high-end washing machine sales rose 5.2%. .Meanwhile, energy-efficient air conditioning and inverter air conditioner sales have increased significantly. ."Jiang Feng said," China's home appliance industry in the past 30 years have made great achievements in restructuring the current challenge is to change the way of upgrading and development, promoting industrial upgrading in China's home appliance industry to do for quite a long time .work. ."</ P>.