Service launched three home appliance industry reflecting changes to upgrade.

<p> service for many in the Chinese market to seek a new round of development and expansion of foreign home appliance enterprises, in the end mean? .Service in the industry to mature, and market competition heating up in the context of, and experience what changes, showing what kind of features? .The future, after-sales service for many home appliances manufacturing enterprises, which in turn take on new functions and functions? .</ P> <p> with these issues, through 30 years of development and changes of household appliances industry analysis, our reporter that the home appliance business development service is an important process and can not split part, to promote enterprise to communicate with users .and harmonious relations between the two sides of the oil agent. .Similarly, the appliance service industry system, the system is established, content promotion, industrial upgrading, but also with the development of home appliance industry as a whole are closely related. .And as industry leaders continue to try and innovation, production and marketing of services from basic functions to the industrial upgrading and restructuring, new business models and other advanced functions to explore changes in the end not only to highlight the company's overall strength, but also interpretation of the new business value. .</ P> <P> <P> <p> service functions of the diversification </ p> <p> 30 years, China's home appliance industry has experienced three service upgrade also reflects the changes in home appliance industry with 30 years .trend. .</ P> <p> Some said that after-sales service product quality guarantee system is a part, from the production facility was extended to the family. .Some said that after-sales service is to enhance brand reputation, ensure that an important force in marketing activities, and marketing into each other, share each other the important role of the two forces. .Some have even said, after-sales service is the transformation of business strategy, business key to upgrade the springboard for enterprise service providers from the manufacturer to provide a transition platform to try to buffer. .</ P> <p> In fact, after-sales service system and improve and enhance the content, is accompanied by firm size and strength of the bigger and stronger and steadily, and eventually takes on a particular pattern: the more that firm size .large, the strength of the more intense the higher the degree of attention on after-sales service, content and modes of service innovation and open up more, and service companies throughout the industry chain and value chain, especially in the business model will play a role .high. .</ P> <p> has been the relationship between service and business development is in direct proportion to growth trends, especially from the perspective of industry chain, in the downstream service, and also in downstream marketing, is mutual .the relationship between cooperation and support. .Marketing is the product of the functions and features present in front of more customers, to attract more consumer interest and purchase. .The service is to optimize product performance, enhance brand reputation, to avoid surprises. .</ P> <p> service launched three upgrades </ p> <p> appliances early stage of development, after-sales service become established marketing network in the process, the need for the same period the functions of supporting the construction of a large platform. .During this period, after-sales service functions only to provide marketing products as a complementary part. .Especially for air conditioners, washing machines and other products, service level of a direct impact on future product performance, service responsiveness and supporting capacity, restricting direct marketing companies. .For color TV, refrigerator, microwave, stove and other products, after-sales service because the product features and there is a certain lag, these appliances only in use for some time after a failure or problem, will get the support service system. .</ P> <p> but because of limited size and strength, many enterprises will be after-sales service system, and directly passed on to agents and distributors in the business system, with the sales will take into account the service. .Very often, in order to save costs, or even to avoid more additional payments, after-sales service is slow, the phenomenon of frequent arbitrary collection of fees. .</ P> <p> During this period, after-sales service for many household appliances enterprises, at best, only three bags meet the national requirements of enterprises, according to the characteristics and needs of the market, providing a routine service. .Eventually, the services become in product quality assurance and control system an extension. .</ P> <p> With the development of the industry to a certain stage, particularly in the enterprise from product, price, promotion and other means of competition to brand competition in the transition period, service will assume more functions become shape .brand, the implementation of market competitive differentiation, build brand value-added content of important functions. .</ P> <p> the past 10 years, the service became more and more enterprises to participate in market competition, the highlight color of enterprise characteristics and personality of a big weapon. .Particularly around the free service warranty period, replacement parts, special service mode and other content, Competition and Enterprise launched a contest. .10-year free repair, free replacement parts for life, deep cleansing, life-long free inspection, clean install, one-stop free onsite services and other measures, a business in product prices, features, technology weapons outside of the contest. .</ P> <p> of services marketing, popular in home appliance industry in a period of time, and become involved in various enterprises in market competition with a main playing cards. .However, marketing of services after the company brought the blind in the service link and the hollowing-out Competition. .Some enterprises in the provision of spare parts for free when they charge exorbitant service fees. .Some companies provide free repairs for life so-called free materials only. .</ P> <p> the past 3 years, with the household electrical appliance enterprises to comprehensively promote the strategic restructuring of manufacturers eager to get rid of the image, and strive to service providers and brand marketers in transition, and upgrade the service has become an important springboard. .Especially from the home appliance industry, after years of capital acquisition, integration, showing a lead of several major Army a new pattern of home appliances, Haier, TCL, Hisense, Midea, Changhong, represented by the rapid rise of Army business. .</ P> <p> with the service system to establish and perfect after-sales service has turned to normal competition, a number of household electrical appliance enterprises will shift the focus of the transformation of the service and marketing, that is based on the stage in product development and manufacturing aspects of the advantages .Further to the high value-added, high-profit marketing and service transformation. .On the one hand, some companies are trying to set aside low-margin manufacturing areas, and actively marketing services to upgrade the pre-existing internal service departments in the independent, open to the public after the society, for enterprises in the manufacturing sector, the finding .new profit growth point; the other hand, there are companies trying to transform from the manufacturer to service provider, will expand the concept of service, turned to comprehensive services, including pre-sales consulting, design, sale and timely .tracking, to provide personalized solutions in addition to individual products and complete services for the market and consumers through a more professional and attentive service, thereby creating greater profits. .</ P> <p> present, some home appliances group "to create technology, marketing and service transformation to the" still in the early exploration, but the manufacturers to service providers in the transformation of the curtain has been opened, especially in .Chinese manufacturing to China to create background, service in which the special status of changes in market and consumer demand will drive the Chinese home appliance enterprises in the service of innovation and recycling. .</ P> <p> (This article Source: Sales and Marketing of: Xu Qiang Italy) </ p>.