Household electrical appliance enterprises self-proclaimed "world famous" concern the defendant near the famous.

Recently <p> since the appliance business case continued, first with Griffith sued the Guangzhou Municipal Bureau of Finance, the recent well-known household electrical appliance enterprises cells × and reported by others. .Henan Luoyang sued by consumers Feng Hao, he thinks the ad will be grid × "China's world famous" simple propaganda for the "world famous" is misleading to consumers, there is the use of false advertising for acts of fraud .. .</ P> <P> <P> <p> an ad cited a lawsuit </ p> <p> cells × Feng Hao claimed false advertising, CCTV is currently being played, Jackie Chan is the spokesman for the ad. .Journalists see the TV ads, Jackie Chan on the grid × conducted its trademark air-conditioning recommended: grid × air master core technology and become world famous. .</ P> <p> It is understood, Georgia won in 2006 × AQSIQ issued the "China World Brand" certificate, the ads mentioned in the "world famous" is, according to .This comes, however, omitted the previous word "China". .</ P> <p> Du Peng Feng Hao's lawyer that the cell × as a large enterprise, the certificate will be in the advertising content "break off both ends," altered the idea, "has been arrested for fraud, .mislead the audience. " .He pointed out that as early as May 7, 2009, the State Administration of Quality Supervision, in a "normative documents on the Abolition of the announcement" to the "evaluation mechanism for change" on the grounds abolished "to carry out China's world famous .product evaluation notice. " .And the notice is the "China World Brand" award in the guidance document. .</ P> <p> Du Peng this view, since "China World Brand" appraisal document has been canceled, the title company that obtained before, still use the "China World Brand" is the honor of publicity .wrong. .Especially as large companies such cells ×, should play an exemplary role, stop the hype of this honorary title, return to the product and technology innovation. .</ P> <p> this, the cell × vice president, said in an interview that "the state establish a benchmark for the industry to give consumers the right guidelines to consider, through rigorous evaluation, selection of 'world .brand '. .Been selected as the 'world famous' cell × is well deserved, is the country format × efforts and contributions made in the past given the honor, not false propaganda. ."And its why the ad will be" China's world famous "simplify them as" world famous "is not explained. .It is reported hearing the case yesterday. .</ P> <p> money can become famous </ p> <p> in the appliance industry, the practice of many companies Beagle × counterparts. .Once you become the brand-name products, or logo affixed certification authority, even if the price consumers will turn on several times that value for money, and then bad also appears in the quality of similar products, technology enhanced, the product naturally .will sell some. .To this end, a number of brand-name companies rack their brains to wear hats, hanging certification mark. .</ P> <p> Southern Rural News reporter saw at the appliance store, a number of appliances a "card" gas, the body covered with various types of certification logo, such as antibacterial certification, green certification, environmental certification mark, the famous Chinese .brands, Chinese brand name, etc., dazzling. .</ P> <p> However, according to an industry source told reporters, in addition to Chinese brand, China well-known trademarks, the state exemption and other brand-name products and industry-genuine, the market is full of words such as "Chinese famous brand" ., "Chinese famous brand", "World best-selling products," and the title of bizarre, mostly corporate money bought from certain associations. .</ P> <p> "recognition of these associations is the money. ."The industry said that at present there are many home appliance industry" brand name appraisal "," quality rating "or" sales appraisal ", commentary on the business as long as money can. .If a kitchen boasts brand around the development of international brands by the Chinese Association and the Association for the joint development of brands of China jointly issued the "Chinese famous brand", is to spend 6,800 yuan bought. .</ P> <p> In addition, use of brand-name home appliance industry over the scope of the title, the phenomenon of hype is also quite common. .Even many have already been explicitly set aside the honorary title, still being wantonly used. .These enterprises taking advantage of people on the "name brand" psychological confidence, play the scam, consumers, real to the enemy. .</ P> <p> near the famous phenomenon of the proliferation </ p> <p> have money to buy brand-name company title, there are companies directly, "Panlongfufeng" brand name in front with a few words, so that consumers mistakenly think .is a brand new series of enterprise products, or to take the brand and brand name very similar to confuse consumers. .</ P> <p> Southern Rural News reporter found that due to the lack of rural consumers ability to identify genuine and fake brand-name products, in some towns this phenomenon is quite common appliance stores. .Zijin County in Heyuan appliance store, the reporter found "TGL", "KONKG", "Le Grand" and other brand-name products near. .In addition, the market there are "small tender goose", "Cheng Tai", "first Kelon Electrical", "Shenzhen Shuaikang Electric", "love things up," "Zhongshan .Ariston "," Shanghai Rong Sheng, "and other products. .</ P> <p> industry believes that this situation, the business sector need to strengthen the supervision on the one hand; on the other hand, consumers buy more before the situation need to understand the brand in order to avoid the impression alone in choosing products to buy, .get near the famous brand products. .</ P>.