Air-conditioning season, an increase of over 50% sales share of domestic brands may be raised.

<p> 7 月 21 morning news, this summer's hot weather makes the air conditioner market hot. .From air conditioning manufacturers and stores aggregated data, a general increase in sales to the same period last year more than 50%, of which energy-efficient air conditioning and inverter air conditioner share increased substantially. .Meanwhile, the average air conditioning unit this year to rise, mainly due to product mix changes. .</ P> <P> <P> <p> sales target ahead of schedule </ p> <p> "So far, air-conditioning sales more than doubled compared to last year. ."Gome official says. .Beijing Mei Wen-Feng Zhang, general manager of refrigeration sales has also revealed that, as of July 12, Beijing Branch Air conditioning sales have exceeded expectations, compared with 2009 sales of frozen, an increase of over 60%. .</ P> <p> CHIGO responsible person, domestic sales have been completed as early as the end of April the whole year mission, is the overall completion rate of 150% or more, season 6,7 months, in hot weather helped push .Pescod, Shandong, Tianjin, Guangxi, Xuzhou, Shenzhen, Guangzhou, Beijing, Chongqing and other areas there is a general "blowout", product demand. .Expected that the 2010 refrigeration year, Chi, domestic sales to achieve higher growth compared to last year. .</ P> <p> energy efficiency, inverter air conditioner pulled up the price </ p> <p> air-conditioning season this year, product mix has also changed. .Gome statistics, inverter air conditioner this year, accounting for 30%, while the proportion of this time last year, about 13% floating. .Some companies have not such a high proportion of inverter air conditioner, but the proportion of energy-efficient air conditioning is much higher. .For example, high efficiency air-conditioning Chi sales accounted for more than 90%, of which about 10% of inverter air conditioner. .</ P> <p> improve the product mix, the average price this year, so air conditioning up a lot. .It introduces a home appliance stores, are now selling energy-saving air-conditioning, its function and the cost will be high, the price of course, expensive. .And last year the market has cleared the high-energy air-conditioning, air conditioning, this year's average price is rising, but functionally equivalent types of products, prices also remained stable. .</ P> <p> In addition, after adjustment of national energy policy of benefiting were adjusted, subsidies dropped significantly, which is air-conditioning industry as a whole is not a small impact on prices. .Chi said, according to the high air-conditioning, from the beginning in June, prices of their products has risen more than 10%. .</ P> <p> joint brand share fell </ p> <p> According to Gome regard to statistics, the peak season this year, lower than the current joint air conditioner brands accounted for 20%, while the year is expected to be about 25%. ."The main is a joint venture brands more expensive, but in the recent blowout in the market, selling more domestic air conditioning, pull down the share of joint ventures. ."</ P> <p> It is reported that January sales season for the sprint 6,7,8, Gree, Midea, Galanz and other domestic brands have stepped up promotional efforts, have playing the price war and service stations. .</ P>.