Strong brand domestic appliances or rewrite pattern of high-end appliances Consumption.

<p> buy a home when you put the food in the refrigerator, the refrigerator will automatically display the characteristics of food storage, shelf life and other information, as food eating, will prompt you to purchase the refrigerator; When you're ready for the family .do a good dinner but could not fine cuisine, with LCD TV features the microwave oven in the kitchen, "hands" to teach you how to make nutritious and delicious dishes; when you leave the room but forgot to turn off air-conditioning, can .automatically sense the body temperature of the air conditioning will automatically shut down ... ... </ p> <p> With the escalation of social consumption, which combines the latest technology, with user-friendly features of home appliances are gradually entering our lives, and in .This "near-optimal consumption" of the environment, some domestic enterprises have also begun to explore the appliance launched more intelligent, multi-functional high-end products. .</ P> <p> ■ More than half of first-tier cities need high-end home appliance </ p> <p> Recently, the Chinese appliance market and the U.S. Rand research team and other professional market research company in Beijing, Shanghai, Shenzhen and other places on the high-end appliances .products, a research report showed that 28.2% of the respondents expected to end within six months of purchase intention of household electrical appliances, with 24.9% of the respondents plan to buy during the year are expected, the two combined was 53.1%. .</ P> <P> <P> <p> "at this stage continue to strengthen consumer purchasing power, has also been great changes in consumer attitudes, tastes, fashion, personality attributes into essential for the product. ."A team of Chinese household appliance market experts said that these attributes fit the consumer has become the main force, respect for personality" after 80 "group demands the product, which has become the outbreak of the last two years to promote the growth of high-end appliances .an important reason. .</ P> <p> monitoring, according to data from the State Information Center, China's high-end appliance sales in 2009, substantial growth, this will continue an upward trend. .The refrigerator, for example, the State Information Center monitoring data show that in 2009 urban retail market, three refrigerators grew 33.7%, 4 and 5 door refrigerator market, the original low base year is increased by 1153%, respectively, and .217%. .Refrigerator door an increase of 23.7% and also showed an increasing trend. .Similarly, in the washing machine, the drum washing machine in 2009 than in 2008 increased by 24.4%, 6 kg of high-capacity area is substantially increased by nearly 6 percent or more. .</ P> <p> "Now consumers the choice of appliances is more concerned about environmental protection, energy saving, low carbon ideas and innovative look and comfort of the user-friendly and considerate manner in which the product provides the social foundation of high-end. ."China Household Electrical Appliances Association director Jiang Feng pointed out that with the full upgrade the domestic consumer market, the rapid expansion of high-income groups, especially the trade-driven policies, a Chinese high-end secondary market for consumer appliances .Time is fully come. .</ P> <p> ■ start high-end domestic appliances business transformation </ p> <p> consumption of high-end appliances in the city, driven by the trend in recent years, Haier, Midea, Hisense, million and, Georgia .Lan Shi and other domestic enterprises was the first to attempt the high-end transformation, can guide the tennis TV, clothes can be smart identification texture, color washing machines and other high-tech products have launched, which confirms the Chinese household electrical appliance enterprises are emerging from the past .Chinese brands to catch up on industry trends and replication, the independent Chinese manufacturers are constantly upgrading technology and brand. .</ P> <p> which also account for the high-end appliances in the past most of the market share of foreign brands has been a great challenge. .In the last week of the 2009-2010 high-end home appliances in China, "Red Top Awards" results, Haier, Midea, boss, million, and other domestic brands stand out from many foreign products, were given a refrigerator class .Air Conditioning, hood type, gas water heater class "red top prize." .</ P> <p> In addition, last week the opening of the 107th China Import and Export Fair (also known as Canton Fair), the live demonstration of the products to LED TV, multi-door refrigerator, inverter air conditioners and other high-end products .based, and promote the Chinese home appliance enterprises in overseas markets to enhance the value chain. .</ P> <p> editor Lvsheng Hua said in the national power grid in recent years, related industries in the country under the policies of some major domestic brands are moving towards energy saving, technological innovation and integration of the transformation and upgrading of the road, breaking the .high-end appliance market, foreign brands dominated the original pattern, some of the major domestic appliance brands in the category of high-end market trends already have the strength to lead. .(Refer to press Beijing Zhong Jing) </ p>.