3 c product's popularity relative to other household appliance products relatively late. At first the consumers to buy cell phones, computers, digital cameras, basic are single-product or brand franchise stores. In order to select the right 3 c products, often have to walk to many shops. Large household appliance store with low prices, great, makes mobile zouliang, computers, digital cameras, and so on are ride 3 c products also sells the field on an express, and gradually become the main 3C retail market.
Marketplace provides "one-stop shopping"
Large home appliance stores advantages in addition to maintaining 3C appliances direct or exclusive, customized advantages, also improves the quality of goods and 3C straps and global synchrony, and can better serve consumers put good quality goods. In addition, household appliance stores 3C products include Motorola, Nokia, Sony Ericsson, Samsung, Canon, Ricoh, Panasonic, Haier, Hewlett-Packard and other domestic and foreign well-known 3C appliances brand boutique, new gathered together and facilitates consumers ' purchase. There are also large home appliance stores can with plenty of stores and abundant funds, setting to experience the area that provide expert-level services, emotional experience for consumers, for consumers in shopping, enjoy the game, entertainment brings exciting.
In addition, a large home appliance stores can also introduce resource advantage, by virtue of the different promotions 3C topics, such as "mobile Festival," "computer culture Festival" and "3C Shopping Festival," "3C cultural festival", etc., through the implementation of consumer culture promotion 3C shopping. Consumers in these activities not only can you enjoy low prices, you can experience the new model brings shock.
It is understood that the United States in the central store to open Macau City store into a new living museum, 3C commodities accounted for more than 35 per cent increase to the total quantity of goods reached more than 5 million. At the same time increase the relevance of a large number of 3C and accessories purchased goods, consumers can buy Bluetooth mobile phones at the same time, battery, charger, memory card, and other goods, consumers achieve the "one-stop shopping"
3C + mode provides experience-shopping
In the highly competitive retail industry, household appliances, electrical household appliances market is no longer solely on the basis of a storefront, increase the number of products for the market. Suning appliance (002024, unit bar) 3 c + mode, layout, products, services and information, and other improvements to Shenzhen Electronics retail industry made an important contribution
The core of 3C + mode is "all customer-centered" management idea, the importance of science to demonstrate and highlight experience shopping, not the past to brand as the core of the model, but rather around how to let consumers shopping even more comfortable, convenient, scientific research and satisfaction to new sales model.
3C + mode also advocated in the brand, the environment, style, service and so go 3C routes, sales, communication, enhance IT product promotions, and push home appliances, computers, communication concepts, universal 3C 3C digital products, leading the home appliance trends fashion trend, and in the original 3 c business model that reflects a more professional "talent, product richer and the environment more comfortable, more advanced, more comprehensive, more affordable," six major innovation. In addition, the Mall has all-round exhibited the latest all-3 c digital products, providing consumers a personalized consumer demand (business, leisure, entertainment, etc.) to provide digital solutions to help consumers quickly enjoyed by the digital product 3C family happy.
"Future 3C (computer, communication, digital) product strategy at SUNY in occupies more important locations, sales accounted for more than a will. This is due to the development of industry and consumers 3C on personalized, intelligent products pursuit decision ", suning appliance Shenzhen area management Center General Manager Hu Xu Jian said.
"Pan 3C" provide 3C-sells the field
Currently, traditional home appliances under the influence of the global economic crisis, the sales growth.
Strengthening of new products and the introduction of differentiated products once again the importance of the implementation of large-scale improvement of household appliance stores. According to consumer demand comprehensive promotion of experiential marketing, GOME launches a flexible capture consumer demand changes of the "Pan 3C" mode, this new channel business will meet market needs change to create demand, the implementation of the rapid growth of the market, which in turn will drive the industry as a whole.
"Pan 3C" mode in GOME Kong o town new live Museum renovation. In the nearly 1 million square meters of hypermarket, count hundreds of brands, thousands of models of the product. One of the 3 c products category, which increased from 30% in front of 45%, and accessories.
It is reported that, to increase the selling market commodity richness, the difference between traditional home appliances store business model, "Pan 3C" model home appliances marketplace focused on the introduction of a computer, mobile phone, digital camera photos, etc., 3C category of goods, including world-renowned computer brand up to 30 full display prototype thousand, greatly satisfying consumers ' Mall merchandise richness of pursuit, provides "shop 30 home" select space. In addition, computer brands including HP, Lenovo, BenQ, Dell, Haier, founder, ASUS, Samsung, Toshiba, ThinkPad, Tsinghua tongfang, 30 brands, total out-like nearly 300 sections, than the traditional household appliance stores more than 40 percent of the volume and the brand-like species for Shenzhen household appliance stores.
Shenzhen GOME President chapter guards that Macau City store the application's "Pan 3C" new models was designed to achieve household appliance stores 3C transformation, the actual realization of home appliances chain of hypermarkets on traditional retail channels full of IT.
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