Tuesday, December 21, 2010

Do not sell "products" sell "services" industry consolidation led air-conditioning industry reshuffle.

<p> uncertainty of the global macroeconomic situation and relevant policies and other factors, China's air industry is entering a high-risk years. .Faced with this situation, the air conditioning industry, upstream suppliers and downstream channel partners have strengthened cooperation with the manufacturer, to the "Demand for the" new business model transition. .Some experts believe that the joint upstream and downstream industries will help to play a stack effect, enhance the response to market changes quickly, the ability to withstand risks, which could lead to new industry-changing. .</ P> <P> <P> <p align="center"> </ p> <p> Supplier: Global selection of "seed" Manufacturers </ p> <p> a weaker dollar, new energy efficiency .standards issued by other factors, China's air-conditioning industry in 2010 faced with extremely complex development situation, which requires suppliers and manufacturers have changed the original pattern of cooperation, through the establishment of closer cooperation against possible risks. .January 22, Mitsubishi, Honeywell, Golden Dragon, three flowers, Mitsubishi Electric, Panasonic, Renesas and other 8 Haier, the world's top suppliers and the first to launch a global low carbon action, the formation of the industry's first "CFC-free .inverter air conditioner low-carbon chain. " .This subversion of the traditional low-carbon chain of supply and demand patterns and replace them with user needs as a starting point, it will take the new model for the modular, comfortable air to provide the best global solution. .</ P> <p> It is understood that the two sides will focus on using the modular model user needs, Haier air conditioning with suppliers through to design, optimize the module's mode of cooperation, information sharing, resource exchange, directly implement the whole meet user .needs to ensure that the first time will be comfortable, efficient, comfortable and low-carbon into the air the best solution for home users, that is really needed for that. .At present, Haier air conditioning co-operation between the supplier has entered into the actual combat phase of the modular model, more and more users will benefit. .</ P> <p> on expert analysis, financial crisis, air conditioners and other appliances to the significant impact of industry, upstream suppliers are beginning to pay attention to choose a more stable, more potential partners. .Haier air conditioning as the lead in achieving a zero inventory in the industry that is required under that business model for the transformation of the industry is more stable, anti-risk ability of enterprises, the global supplier and Haier combination can not only enlarge the advantages of both sides, .inverter air conditioner freon but also accelerate the process of universal coverage. .</ P> <p> channel: the manufacturer of an alliance has an advantage </ p> <p> in low-carbon, environmental protection has become the context of global trends, domestic and international mainstream channel gradually abandon the traditional high-energy air-conditioning, and .manufacturers together to promote a new generation of fluorine-free inverter air conditioner. .January 21, domestic and international chain of giant Best Buy, Gome, Suning, the day along electrical appliances, home appliances, Wuhan, and Haier air conditioning industry and trade co-sponsored "inverter air conditioner freon to promote alliances," the main push of a comprehensive nationwide .inverter air conditioner freon. .This is an industry first by the channel and co-sponsored by the manufacturer specifically for the promotion of inverter air conditioner freon Union. .</ P> <p> responsible person for this country the United States, said "The current low-carbon economy is a global trend, the domestic energy-saving products show great market potential and strong market growth force, Haier air conditioning the first to seize the opportunity to walk in .before the trend. ."Global retail giant Best Buy also believes that," Haier inverter air conditioner freon comfortable, efficient and low carbon advantages, not only the trend of the times, also in line with user requirements. ."March 3, the United States signed with the global mainstream manufacturers of air conditioning energy saving of 109 billion big order, which Haier 17 billion, is the procurement of air-conditioning business in the largest. .Meanwhile, the United States has signed the relevant agreement with Haier air conditioner, inverter air conditioner freon Haier became the first successful air-conditioning products specified in the World Expo. .</ P> <p> industry believes that, in the environment, the general trend of low-carbon, fluorine-free conversion to promote establishment of the alliance is the development of Chinese air conditioning industry, an important turning point, the retailer is the voice of consumers, this means that Haier .inverter air conditioner freon has been recognized by consumers at home and abroad, the future of universal access to the fast track into the product. .</ P> <p> Manufacturer: do not sell "products" to sell "service" </ p> <p> consumption of air conditioning has gone from "cost unit" to "demand machine" change. .Released from the States United States view the 2010 White Paper on air conditioning, air conditioning products at this stage has exceeded the traditional sense of a simple cooling and heating functions, environmental health, and towards more energy-efficient value-added sectors as well. .Therefore, the ability to provide more energy saving products and high value-added services to the air-conditioning brand will be consumers. .</ P> <p> as China's first low-carbon system (the international standard ISO14064) point of pilot enterprises, Haier air conditioning to provide consumers with more energy efficient is not only environmentally friendly products, but also a set from the purchase, installation, service, etc. .a full range of comfortable air-best solution, only the inverter air conditioner in the fluorine-free products, Haier air conditioning on the development of the 12 series to meet different levels and needs of consumers. .</ P> <p> buy the product, the first online shopping platform, Haier air conditioning home e network, consumers can be decorated according to their own style of chamber and quickly and easily choose the most suitable air-conditioning; in the installation, Haier air conditioning joint .successful co-developed China's first CFC-free conversion installation services specification, installation is not completely solved due to product specifications and the effect of problems. .In addition, Haier Youxiang inverter air conditioner freon machine the user commitment to 10-year free repair, this is a service, the quality of the double upgrade. .Specifically tailored for the consumer products and personalized service programs undoubtedly Haier walk in front of the industry, has won praise from domestic and foreign consumers. .In Europe, authorities BSRIA (Building Services Research and Information British Association) survey results show that the average share of Haier inverter air conditioner freon-free up to 67%, and the export of Chinese air conditioner brands in Europe, the highest share. .In China, the authority of the research firm CMM (Beijing in the PRC, the company left the market adjusted) data show that Haier has realized overall share of the first inverter air conditioner. .</ P> <p> to industry experts, Haier air conditioner inverter air conditioner with freon for the product carrier, in marketing, logistics, services, three real networks, based on a variety of comfortable air of innovation for the user the best solution, and create a .a new industry model to realize its full importance beyond the increase of chips, which will directly affect the entire industry, disruptive change. .</ P>.

No comments:

Post a Comment