Is a business or a gimmick to start the World Cup home appliance manufacturers have been marketing.

<p> 6 11, football fans around the world will be pulled off the carnival, the next time up to 1 month, the South African World Cup will attract global attention. .The "China Enterprise News," I have noted, as early as two months ago, Gome and Suning, Jingdong Mall and other household appliances online and offline channel to scramble to launch a variety of "World Cup" marketing theme .activities. .Meanwhile, the more attractive the TCL, Konka, Changhong and other TV companies in the hope that this round of "World Cup" event in the sports marketing business opportunities found in home appliances. .</ P> <p> However, in the back of a wide variety of activities, set off by a common home appliance manufacturers in this round of "World Cup" home appliances brand marketing, in the end is the ability for manufacturers to bring substantial sales opportunities, or .is the turnover of the companies in order to create a promotional gimmick then? </ p> <p> for a common goal </ p> <p> last stage of World Cup promotions, Gome, Suning Appliance has a new channel .action. .Following the "TV World" promotion, the May 31 United States launched the "World Cup gold and equipment activities on" mainstream flat-panel TV prices overall, a decline of over 20%, pocketed the attention of consumers. .Suning also be outdone, in addition to the earlier release of the "2010 World Cup spectators TV purchase standard" flat-panel TV to watch the games on the standard classification, more recently launched "Horizon Cup campaign theme of" profit sharing increase is not lost .to the States United States. .The Jingdong Mall, Amazon and other sites, also introduced a similar theme marketing. .</ P> <p> home appliance chain stores in addition to the unity of activity, many appliance manufacturers have also launched the theme of World Cup events, commercial belligerent. .Partners as the World Cup in South Africa, Sony introduced flat-panel TV purchase of selected Ji Song "World Cup fans collection ball" promotion. .LG launch two or more flat-panel TV purchase, the total amount of more than the corresponding standard Ji Song, refrigerator, cell phone activity. .</ P> <p> In addition to these joint-venture brands, some domestic appliance manufacturers also attached great importance of marketing for the World Cup. .TCL play the price card, a variety of high-end TV "buy big to send small", a high-end LED Internet TV price cuts, even reaching a staggering 30%. .Changhong is the World Cup for the first time in 3D will be broadcast, the main push of its newly developed high-end 3D TV, 3D seize the domestic market. .Konka, introduced the "thousands of play, play horizon Cup" product promotion. .</ P> <p> It is understood that with the "World Cup" related promotional activities are focused on TV products, air conditioners, refrigerators and other fields not a "promotional ride" situation. .Hong Shibin appliance marketing experts believe that a direct impact on the TV to watch the World Cup effect. .Some TV companies from the current action point of view, "World Cup" promotion mainly LED LCD, Internet TV and other new products. .</ P> <p> fans love big-screen manufacturers heavy profit </ p> <p> However, the appliance manufacturers of these promotional activities, whether the consumer pay? With this problem, the author also devoted to some consumers were .random survey. .TV in Gome Mr. Wang told the author that area, "just heard recently is engaged in the World Cup shopping promotion, wanted to come today to buy a home, but do not know what one should choose only the right kind of television. ."</ P> <p> a survey, when asked for the purchase of TV watching the World Cup which requirements are most concerned about, more than Liucheng TV fans that the size of the most important, they think" look at the big screen .from the World Cup to Gengshuang, more sense of the scene ", the three fans even more value into the clarity of the screen, less than two percent of fans think 3D TV watching the World Cup would be more sense of the scene. .</ P> <p> I learned that Suning has released "World View of Race TV purchase standards", said the high level of spectators watch the heated plate to meet consumer demand for sports, will not be an ordinary TV trailer .tail, blur and so on. .But I found through interviews, most fans think that watching TV at home football games did not feel there is trailing, motion blur and other issues, even if there are very minor and will not affect the watch the game. .</ P> <p> being the case, then why should a high-profile publicity appliance manufacturers, "doubling technique" to watch the World Cup such little impact on new technology products? It is understood that the 52-inch Samsung 750 Series LCD TV ., the use of "200Hz fourth harmonic" technology, its market price of 14,999 yuan, while the Samsung 650 series 55-inch LCD TV, using "100HZ" technology, the price was only 14,990 yuan. .Business by buying gifts, price cuts and other means, to a certain extent reduce the price of new technology products. .However, compared with ordinary LCD TV, these prices are still high. .Hong Shibin that, for color TV enterprises, consumers in the end what is not important, the key is marketing through the World Cup to promote new technology products to obtain greater profits is the key. .</ P> <p>, however, stir in the global market this year, 3D TV, but in the Chinese market so that consumers can not see the real-time "3D game screen." .Last week, CCTV broadcast the World Cup in South Africa held press conference said that the public can go to the cinema 3D broadcast the World Cup, World Cup, but said nothing about 3D TV broadcast. .Currently, the world has identified the only British TV 3D World Cup Sky Sports and ESPN, the United States. .In China, due to the signal source and broadcast equipment, hardware constraints, after a 3D TV users can only look back at these wonderful events of the 3D video. .</ P> <P> <P> <p> </ p>.