The first three quarters of performance collective low domestic TV enterprise, the LED transition pains after vision and effort invested in full 3D TV. The first three quarters of performance collective low domestic TV enterprise, the LED transition pains after vision and effort invested in full 3D TV.
Reporter yesterday in GOME stores see, Skyworth, TCL, KONKA, CHANGHONG has put its 3D TV is placed in the most conspicuous location: Skyworth 42 inch 3D TV, has been reduced to $ 9999, 3D TV for the first time exceeded 10 million price; TCL new listing of 55 inch 3D TV, the selling price at around $ 16000.
Domestic TV in 3D TV and horsepower of Chase, is both a defence of increasingly thin profit margins; more for the next round of 3D race overall layout. Skyworth Group Chairman Zhangxuebin recently in an interview with this newspaper, said the 3D on behalf of future technology directions, "3D TV next year will account to Skyworth color TV sales of more than 20%."
Half price sale price $ 3D TV downlink speed
3D price downlink speed, alarming.
Journalists visited Mall yesterday found that compare two months ago, 3D TV general price range of 3000-5000 Yuan, highest drop $ 70 more reaching an average drop of 30%-this is 3D TV-a-half years of listing on the third round of price cuts — — 55 inch 3D TV as an example, half a year ago to $ 26000, now just need 16000-$ 18000; 42-inch 3D TV, is reduced to below $ 10000.
"3D TV's price range is very large. New listing not to two or three months, the price is 20%. "EKON times in Beijing market research companies market research director Peng Yu pointed out that 3D TV Week popularity faster than LE D television and Internet TV a lot faster," only 19 weeks, market penetration rate reached 1.5% ".
Skyworth Group Vice President Yang Wen-this is 3D "speed boost," summed up the "law" 1.5 times: in the TV industry, if new technology product price control in old goods 1.5 times less, the market will grow explosively.
Some text, for example, Skyworth 42-inch 3D TV price 9 9 9 9 Yuan, more than $ 7599 with size LED prices 30%; 55 inches sold $ 16999 than 55 inches LED 129999 expensive out 30%, "now we 3D TV prices, than the same model of LED color your 20%-30%, so in a second-line market, 3D TV will fast break. ”
While previously, 3D TV than the same size on your LED two to three times.
It is interesting to note that domestic TV enterprise in 3D price on maintaining a fairly consistent pace and frequency: TCL P6100 series new listings, price of 55 inches at around $ 16000; CHANGHONG a 50-inch 3D TV, the selling price at around $ 14000.
3D TV farewell "test water stage"
The price is behind the 3D TV is sporadic production of "the water stage", turning the rapid expansion of mass production stage.
Konka recently launched claims is the world's largest size 72 inch intelligent 3D TV. By T C L's experimental real 3D pictures of the Asian Games football tournament chips have also recently spent a broadcast, which in the history of China and the Asian Games is the first time.
Domestic TV made a collective prejudging: 3D TV will promptly replace the LED LCD flat panel, a colour television occupy the market of the next.
D isplaySearch research report is expected, because all of the leading TV brand has launched 3D TV, this year the global 3D TV shipments up to 340 million units, market penetration rate of 5 per cent; it is estimated that by the year 2014, 3D shipments will reach about 90 million units, up volume ratio will increase to 41%.
Skyworth Guangdong company General Manager Zhong Zhi-Feng said, Skyworth started this week for massive 3D full range of products, last weekend was booked 50 3D big size TV set.
In the clock-peak, prices and lack of previous ones are not draw 3D "applause", but now, 3D TV prices continued to fall short of insufficient content has also been a certain degree of cover — this year's global 3D movie has more than 50, next year will be more; CCTV, Beijing TV, radio and television, Guangzhou, Shanghai television channels, in brewing 3D also in television Skyworth adds 2D into 3D features.
"It is expected that new year holiday period, 3D TV can occupy Skyworth color TV sales by 5%-10%; spring can reach 20% of our strengths is to apply technical-development, marketing and after-sales service. ”
South Korea 3D words power struggle
Foreign brand also in 3D accelerated layout area. Currently, Samsung led, CCFL, plasma three major product lines are 3D product layout. Samsung said its 3D TV in the global market has sold 100 million units.
Sony is to create "perfect 3D TV industry chain layout" — Sony to launch a consumer market with 3D features of TVs, Blu-ray player, digital camera and 3D Blu-ray movies, rich product and content.
To break the domestic TV it alone "singles" limitations, must be based on cooperation
To resolve the location of the industrial chain. And some of the text that you want to use a more open mind, and the upper panel suppliers, content service providers to actively cooperate to improve 3D TV promotion."Our latest flagship E92R D series, ' don't blink 3D ', this technology is from Skyworth and LG D Guangzhou joint lab in IPS hard screen excellent performance on the basis of innovative research and development. "Yang Wen said, Skyworth also jointly established with lianfake intelligent 3D engine launch research and development laboratories, a smart chip.
But unlike the Hangzhou Huashu TCL, China network television cooperation, a joint venture with CHANGHONG official website to industry upstream to the technology, product, content services, and so on Omni-directional to build China's first LCD TV full industry chain, lay the Foundation for the 3D strategy.
South Korea TV company in the field of 3D television discourse, has just begun.
Expert perspectives
Allwin Consulting Manager Yu-Liang XING
3D era, the TV industry competition industry chain
3D era, the core of the TV industry competition, will turn into content creation, media transmission and signal interface, display the decoded, terminal manufacturers, the whole industry chain competition. Upstream 3D content resources supply directly conditioned by the downstream hardware device promotion and outreach, more equipment manufacturers involved in content production areas.
Downstream display terminal via television, cinema, mobile, PC, projector, and so on many kinds of rendering 3D stereo imaging. Future applications will involve 3D animation, games, advertising, exhibition, industrial design, medical diagnosis, military applications, etc, forming a huge industrial system.
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